WordPress in Business
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WordPress in Business

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Presentation at WordCamp NL about the role of (WordPress) blogs in a marketingstrategy. The presentation also covers Digital versus Social Strategies as outlined in Harvard Business Review (nov 2011).

Presentation at WordCamp NL about the role of (WordPress) blogs in a marketingstrategy. The presentation also covers Digital versus Social Strategies as outlined in Harvard Business Review (nov 2011).

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Transcript

  • 1. WordPress in Business Robert van Eekhout @robertvane
  • 2. Agenda• Digital versus Social Strategies• Examples – WordPress for Branding – WordPress for Research/Innovation – WordPress for 4 p’s• Introduction PayPress
  • 3. Digital versus Social StrategiesArticle by Mikotaj Jan Piskorski a.k.a Misiek Harvard Business Review, nov 2011
  • 4. Photo: Pandrina, Flickr
  • 5. Photo: Pandrina, Flickr
  • 6. Hi, may I introduce you to someone? Photo: Pandrina, Flickr
  • 7. That’s Digital versus Social!
  • 8. Needs of people online…1. Meet new people2. Strengthen existing relationships
  • 9. So, if you fulfill those needs, then you have a successful social strategy!
  • 10. Goals of the company1. Reduce costs2. Increase willingness to pay
  • 11. Creating a Social Strategy• Brainstorm on four possible Social Strategies• Eliminate strategies until you keep one – Social Utility Test – Social Solution Test (hard-to-copy?) – Business Value TestWhat works is what fits!
  • 12. How a WordPress Website (Social Strategy)has impact on different organizational levels
  • 13. A little fresh-up
  • 14. Marketing Strategy { Segmenting Targetting Positioning
  • 15. Marketing Tactics { Price Place Promotion Product
  • 16. Marketing StrategyMarketing Tactics
  • 17. Marketing StrategyMarketing Tactics
  • 18. ROI# of visits, likes, tweets is NOT a metric It gives you a clouBut it does not tell you the whole story
  • 19. ROI• Metrics could be: – # of ideas for innovation – Associations with or awareness of the brand before and after the blog (Yourhosting) – Increase in sales (compare before and after)
  • 20. WordPress in Business … what you can do
  • 21. Summary• Determine what of the four Social Strategies your WordPress project fits in• Determine the impact on the organizational level• Determine the right metrics (ROI)• Check out PayPress ;)
  • 22. Thank you!www.van-ons.nlwww.robertvaneekhout.nlTwitter: @robertvane