WordPress in Business

WordPress in Business Robert van Eekhout @robertvane

Agenda• Digital versus Social Strategies• Examples – WordPress for Branding – WordPress for Research/Innovation – WordPress for 4 p’s• Introduction PayPress

Digital versus Social StrategiesArticle by Mikotaj Jan Piskorski a.k.a Misiek Harvard Business Review, nov 2011

Photo: Pandrina, Flickr

Hi, may I introduce you to someone? Photo: Pandrina, Flickr

That’s Digital versus Social!

Needs of people online…1. Meet new people2. Strengthen existing relationships

So, if you fulfill those needs, then you have a successful social strategy!

Goals of the company1. Reduce costs2. Increase willingness to pay

Creating a Social Strategy• Brainstorm on four possible Social Strategies• Eliminate strategies until you keep one – Social Utility Test – Social Solution Test (hard-to-copy?) – Business Value TestWhat works is what fits!

How a WordPress Website (Social Strategy)has impact on different organizational levels

A little fresh-up

Marketing Strategy { Segmenting Targetting Positioning

Marketing Tactics { Price Place Promotion Product

Marketing StrategyMarketing Tactics

ROI# of visits, likes, tweets is NOT a metric It gives you a clouBut it does not tell you the whole story

ROI• Metrics could be: – # of ideas for innovation – Associations with or awareness of the brand before and after the blog (Yourhosting) – Increase in sales (compare before and after)

WordPress in Business … what you can do

Summary• Determine what of the four Social Strategies your WordPress project fits in• Determine the impact on the organizational level• Determine the right metrics (ROI)• Check out PayPress ;)

Thank you!www.van-ons.nlwww.robertvaneekhout.nlTwitter: @robertvane

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WordPress in Business

by Robert Van Eekhout on Mar 25, 2012

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