In focus multimedia
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In focus multimedia

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In focus multimedia In focus multimedia Presentation Transcript

  • Robert Spiecker
  •  Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. (From Twitter.com) However the hashtag is more than what the definition explains. Hashtags are being used by companies to drive positive online communication and build brand recognition and loyalty. (http://socialmediatoday.com/tonyobregon/454 084/hashtag-marketing-rise)
  •  http://www.blueglass.com/blog/why-hashtags-belong-on-tv/
  •  Make your hashtag a trending topic. Trending Topics on twitter is when a hashtag becomes so popular and is used at a greater rate than other hashtags therefore it is put in the trending topic section on twitter, for a twitter users to view. Trending topics become popular through word of mouth or word of tweet, the more a hashtag is used the more popular it becomes.
  •  Twitter has a specific algorithm that helps determine what will be a trending topic on twitter. Using the new algorithm twitter decides what is immediately popular and makes it a trending topic instead of using topic that have been popular for days or weeks in order to keep the trending topics the most up to date. Some TV shows even have twitter feeds going on while their show is running using a specific hashtag and certain tweets will be shown live on TV just by using the specific hashtag