A2 Media Studies Advanced portfolio evaluation Robert Scott http://robertscottstmarys.wordpress.com/
Introduction In this presentation I am going to discuss the 4 evaluation questions. - In what ways does your media product use, develop orchallenge forms and conventions of real media products? - How effective is the combination of your main product and ancillary texts? - What have you learned from your audience feedback?- How did you use media technologies in the construction and research, planning and evaluation stages?
Trailer: In what ways does your media product use, develop or challenge forms and conventions of real media products? When I started this project I decided that I wanted to challengesome of the conventions. I wanted to avoid making my trailer like a trailer for a film like Kidulthood or Adulthood. Costumes One way I challenged the conventions was by having characterswho were teenagers not wearing the stereotypical clothing. I had one character wearing a hooded top so people could associate it to thegenre. The characters wearing suits looks more like Godfather films.
Trailer: In what ways does your media product use, develop or challenge forms and conventions of real media products? Trailer text conventions Trailers often have the names of the actors and who thedirector of the film is. They also have text on the trailer to tell the audience information about the film. Films from allgenres use this as it is something people recognise in trailers. The Dark Knight Inception My trailer I used these conventions because it’s easy for people to know that it is a trailer.
Trailer: In what ways does your media product use, develop or challenge forms and conventions of real media products? WeaponsI decided that I wanted knives to be the weapon shown in my trailer because it is associated with the age group of the characters but I have still challenged the conventions because in films that are the most similar to my film they use guns.The most famous gangster crime films of today including Scarface and The Godfather feature guns. I think having the same sort ofcharacters as these films but not using the same weapons doesn’tmake people think it is just a copy of these famous films. The ageand type of characters in my film are also inexperienced criminals so they use weapons that are easy to get like knives.
Trailer: In what ways does your media product use, develop or challenge forms and conventions of real media products? Sound I decided to go for music that wasn’t the stereotypical music thatpeople might expect to hear in my trailer. In films such as iLL Manors which is a crime film, they have urban music. This is what peoplemight expect to hear so in my trailer I used music that wasn’t related to crime films and challenged the convention. My music also made it more obvious that my film was going to be similar to The Godfather. This can be shown when comparing thesound in my trailer, The Godfather trailer and the iLL Manors trailer.The Godfather Listen to a part of the sound from the trailers.iLL Manors
Trailer: In what ways does your media product use, develop or challenge forms and conventions of real media products? Effects/Themes I wanted to show people in my trailer that my film would be a darkstory of characters involved in crime. In trailers like The Godfather,some of the trailer is scenes from the film during the night and with a dark feel to the scene. To make my film have a darker more mysterious feel like The Godfather trailer, I added a dark effect. This is a convention that I have used and developed as I have made the majority of my trailer with a dark effect.
Poster: In what ways does your media product use, develop or challenge forms and conventions of real media products? I decided to include blood on my poster because it made a reference to violence. On crime film posters they will often not have blood and instead haveI have put a quote things that relate toon my film poster. violence such asThis is something weapons. I wanted tothat a lot of films show people that mydo on their film film would includeposters so the violence and the resultaudience can ask of the violence. I alsoquestions about challenged the crimewhat the film film convention bymight be about. adding a horror convention.
Poster: In what ways does your media product use, develop or challenge forms and conventions of real media products?I also decided to do something that famous crime films have done for their film posters. I only have one character on my film posteras this doesn’t give the audience much information about the film.There are films from all types of genres who only have one person on the film poster but the type of film I was trying to make only have one person on their film posters. The poster for The Godfather and Scarface are very famous recognised images.
Poster: In what ways does your media product use, developor challenge forms and conventions of real media products?I have used a layout that is used a lot with film posters. This is a convention and something that people recognise as a layout for a film poster. I decided to use the layout that a lot of films use because I think the layout get’s peoples attention. The layout has the title of the film in writing that is often thelargest text on the film poster. A quote, the name of the actors or a release date are at the top. As shown above there is also writing under the title of the film. The text is at the top and the bottom of the film poster so the image can be seen. On theLawless film poster there is some text in the middle of the poster but the text is somewhere, where it stands out on the image.
Poster: In what ways does your media product use, develop or challenge forms and conventions of real media products? The font used on films similar to mine are similar to the font that I have used. They are also in capital letters which makes them easily readable on the film poster. On film posters that are in the romance genre, they usually have a softer font. This isn’t always the case in romantic films as shown inthe Made of honor film poster. The font being used isn’t in bold and it still looks a softer font than the font on the Scarface film poster.
Magazine cover: In what ways does your media product use, develop or challenge forms and conventions of real media products? A magazine cover will often have images or text of other things that the magazine contains. This is to make more people interested in buying the magazine as the more films in the magazine, the more people there are who are likely to like the films featured in the magazine. I decided to give people an idea of what else is in my magazine and show images.
Magazine cover: In what ways does your media product use, develop or challenge forms and conventions of real media products? I decided to put the name of my magazine at the top of the magazine cover. This is a convention that a lot of magazines use. It tells people straight away what the magazine is. It is something magazines do about all subjects and I also thought that the name looked best at the top of the magazine cover.
Magazine cover: In what ways does your media product use, develop or challenge forms and conventions of real media products? I also wanted to try and challenge a convention on my magazine cover. I have chosen not to show a character on my magazine cover as the main image. It is common for a magazine cover to feature a character from the film as the main image of the magazine cover. I wanted people to not have an idea of who is in the film so they had to see what the magazine featured at the bottom of my magazine cover.
What have you learned from your audience feedback? Audience feedback has been important in the creation of my filmfrom the very beginning. I started by creating a questionnaire and giving it to people in my target audience, younger and older to fill it out. Below is the questionnaire that I created before I started creating my trailer.
What have you learned from your audience feedback? This question gave me an idea of the favourite film genre from the people that I gave my questionnaire to. I learnt from this question that people are interested in the genre that my film is. This question gave me an idea of what crime film conventions I should include in my filmtrailer. I included knives as thiswas popular but I also included some of the less popular conventions such as hoodies.
What have you learned from your audience feedback? The results from this question let me see how many people are in my target audience who did my questionnaire. I can see if peoples opinions are similar to other people in the same age group or if they have a range of opinions. I have learnt from this questionthat the actors being aged the sameage as someone do help them relate to the characters. The results werequite close and the actors not being the same age as everyone in the audience shouldn’t make people not be able to relate to them.
What have you learned from your audience feedback?I asked for feedback constantly from the people around me. I learnt things along the way about what people thought worked best and I made changes that I thought would work well. I put the feedback that I got onto my blog. I learnt from this information what could be changed. The first feedback I got was before I finished my first draft so I have got feedback all the way from the beginning. Below is an example of a post on my blog where I have written about the feedback that I have got.
What have you learned from your audience feedback? I decided after 2 drafts that I wanted to film a focus group. I got three people from my class and asked them to speak about whatthey thought of my trailer. I learnt some important things from thisfocus group. The first thing I learnt was that the text the title of my film was in was very similar to the text in another film. I was told that it was like Jurassic park so I changed the text. I also learnt that people didn’t like the colour of the blood and it needs to be darker to look more realistic. I changed the effects on the video where the blood was to make it look darker.
What have you learned from your audience feedback? When I had finished my final draft I showed my trailer to my class and a few guests. I recorded the questions that were being asked and the replies that people were giving. I learnt some valuable information from this. People didn’t like the part where the man killed is on the floor. They thought it would be better if there was just an image of the man when he was still alive. This focus group also gave me a chance to see what people thoughtworked well in my trailer. People liked the effects behind the text. I think people liked the general idea of my film and with somechanges it would be a film they might watch. Some of the peoplethat watched my trailer were unsure if they would watch the film after they have watched the trailer.
What have you learned from your audience feedback? I learnt during my focus group that people didn’t think the acting in my trailer was good. I decided to get some feedback from someone who didn’tknow the actors. They said they didn’t think the acting was the best but itadded to the experience that an amateur production is. I think this is good feedback because I wasn’t aiming to make a trailer as good as a film withexperienced actors and a large budget. I was trying to make a trailer to thebest of my ability and give a message which I think I did. I don’t think the acting has affected the message of my trailer.
How did you use media technologies in the construction and research, planning and evaluation stages?Technology that I have used and how I used it? The first thing I did when I started my advanced portfolio was signing up to Wordpress. This would allow me to document all of the work I am completing throughout the planning, construction and evaluation stages. I have used Wordpress to allow me to post my trailer, poster, magazine cover and a lot of research. I have been able to use Wordpress to present my research in a lot of different ways including images, videos and text. I used Wordpress to document everything and as a reference to what I have already completed. It was easy looking down my posts and seeing what has already been completed.
How did you use media technologies in the construction and research, planning and evaluation stages? I have used Microsoft office to word process and present my work. I was able to type my work up in Microsoft Word to find any spelling errors and then post the work on my blog. I used Microsoft Excel to create my graphs for my pre-production questionnaire. I also used Microsoft PowerPoint to create the presentation for my pitch for pre- production and this presentation for my evaluation. Microsoft Office has allowed me to find errors such as spelling mistakes in my workthroughout my portfolio. In some cases I typed my work on Wordpress and some spelling mistakes appeared. This shows the assistance that Microsoft Office has given me.
How did you use media technologies in the construction and research, planning and evaluation stages? I used an iPhone 5 to take the I used a camera during the images to my poster and magazine construction stages. I used a cover. I did this because it can take camera to film my trailer. good quality pictures. The effects I Without a camera, it would added to my poster and magazine have been impossible to film cover also meant that the quality of my scenes and create my the image didn’t have to be verytrailer. I choose not to take the good. I also took my magazine cover images for my poster and picture and luckily got a siren in themagazine cover on the camera. image. This was very lucky and isn’tI choose to take the images on something that can realistically be an iPhone 5. planned. Having my phone on me meant I could get an image perfect for my magazine cover.
How did you use media technologies in the construction and research, planning and evaluation stages? I used an Apple iMac to use the software that it has. I didn’t use theiMac much for my research and planning section because I could use Software like Microsoft Office which isn’t just for Apple products. Istarted to use the iMac for it’s software when I got to the construction section. I used iMovie to edit my trailer and I used Photoshop CS4 to create my poster and magazine cover. I can also use iMovie to createmy commentary evaluation. The video editing software I have used has helped me a lot and allowed me to create a good trailer.
How did you use media technologies in the construction and research, planning and evaluation stages?Photoshop is a very professional product and I used it to create myfilm poster and magazine cover. I choose to use Photoshop because it was software that was available and it was a product that I hadused a little bit previously. I also wanted to develop new skills using the software as I think these skills could benefit me in other projects in the future. I used Photoshop during my construction section and it allowed me to create professional work.
How did you use media technologies in the construction and research, planning and evaluation stages? I used YouTube and Vimeo to upload my trailer. These websites are easy to use and they let me embed the videosonto my blog. I used Vimeo to upload a couple of versions of my trailer because I thought the quality was better. Thereare smaller websites which allow users to upload videos butYouTube is currently by far the most popular way for people to upload videos like trailers to the internet.
How effective is the combination of your main product and ancillary texts? When I started my trailer I decided that I wanted to use a dark effect. This meant that before even starting my ancillary tasks I had already decided that they would be dark mysterious pieces. All of the pieces have a dark effect. This is what I wanted to do from the beginning so I have kept the theme throughout all of the tasks.
How effective is the combination of your main product and ancillary texts? I think the combination of my products is effective because people would associate all of them with the same film. The same themes are mentioned in all three of my products. This is good because people would be reminded of my film in different formats including a trailer, film poster and a magazine cover. As you can see from the products of The Godfather, the same themes are used in all three of the products. This is something that I have tried to do with my products.
How effective is the combination of your main product and ancillary texts? I also think the combination of my products are good because theyaren’t too similar to each other. Although it can be seen that they are for the same film. They are different enough for people to have an interest and not think they have seen something to similar before. If my film poster and my magazine cover were very similar then people might not take much interest as they have seen something similar before.I don’t feel that my film has one main character so I didn’t want to havethe same character heavily featured on each of the products. Some filmssuch as James Bond will have the actor who is acting as James Bond ona lot of the products. I think the combination of my products is effective as I am not telling the audience as much about my trailer.
How effective is the combination of your main product and ancillary texts? I also decided that to make the combination of my products effective, Ineeded to try and show the genre of my film in all of the products. I havedone this in different ways for all of my products which I think makes the combination effective. In my trailer I have shown the genre of my film by showing weapons andthe type of characters. There is violence and the characters clothing gives the audience an idea of what genre my film is going to be. On my film poster the character is wearing a suit and there is blood. It looks very similar to the themes in my trailer and the genre should be clear when looking at both of the products.On my magazine cover I am not showing a character but I have shown an urban environment with police sirens. This is also conventions of my films genre. The combination of my products is effective because they can all be related to the genre of my film without all looking the same.