Integra Marketing From Insight To Action


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A short overview of how Integra Marketing adds value to companies through their focus on delivering competitive advantage through the insight to action mantra.

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Integra Marketing From Insight To Action

  1. 1. Tuesday, 23 March 2010
  2. 2. Tuesday, 23 March 2010
  3. 3. What do we do? Tuesday, 23 March 2010
  4. 4. We provide impartial evidence-based advice Exploit new opportunities in existing businesses Deliver insights and actions for commercial advantage Tuesday, 23 March 2010
  5. 5. We answer key commercial questions. Where are your customers? What do they think of you? How do you know? How can you establish a stronger bond between you? What is the rest of the market doing? When did you last check what you are doing as a business? Tuesday, 23 March 2010
  6. 6. To create an accurate commercial rationale. Remove assumptions and assumed understanding. Identify wastage - actions, communications and investment. Identify gaps to exploit. Sense check that the whole of the customer correctly understands the whole of your product/service. Tuesday, 23 March 2010
  7. 7. We work with you to provide the detailed understanding that allows you to deliver what your customers want, when and how they want it. Tuesday, 23 March 2010
  8. 8. How do we do it? Tuesday, 23 March 2010
  9. 9. An integration of traditional disciplines. Quantitative and Qualitative Research Via interviews, observation, on-line or paper based Desk research Strategic analysis The use of planning matrices Commercial common sense Tuesday, 23 March 2010
  10. 10. Integra’s insight to actions - tools and services. Nine proven tools and techniques that deliver. 1. Market Analysis 2. Transaction Insight 3. Market Segmentation 4. Customer Research 5. Brand Essence 6. O Matrix 7. Opportunity Assessment 8. Contact validation 9. Lead Generation Tuesday, 23 March 2010
  11. 11. Why use us? Tuesday, 23 March 2010
  12. 12. Professional impartiality. 1. Time capacity and commitment to get the work done. 2. Single focus on the job in hand. 3. Impartiality and objectivity driven by our external insight. 4. Proven delivery of similar projects. Tuesday, 23 March 2010
  13. 13. How long does it take? Tuesday, 23 March 2010
  14. 14. We will agree the delivery of actionable insights, upfront. 1. Full timing plan issued at project quotation stage. 2. Full expectation and project management handled by our team. 3. Modular proven services. 4. Concise progress updates. 5. Delivered in a business ready format. Tuesday, 23 March 2010
  15. 15. Where should we start? Tuesday, 23 March 2010
  16. 16. From insight. Internal Operational External focus review focus To commercial action. Brand Essence Customer Research Market Analysis Market Segmentation Opportunity O Matrix Assessment Contact validation Lead Generation Transaction Insight Tuesday, 23 March 2010
  17. 17. Asking questions and assuming nothing. 1. If you could alter one aspect of this business what would it be? 2. What would be the gain? 3. What is going to drive your future: price, innovation or reputation? 4. What is going to drive your competitors growth? 5. When did you last speak to your customers? 6. What did you ask them? 7. When was the last time you checked what your customers know and believe about you? 8. Is there anything else that they think you should supply or provide? 9. When did you last mystery shop? Tuesday, 23 March 2010
  18. 18. “Our goal is to lead you towards evidence-based decision making using a variety of tools and methodologies, and we carefully select the ones that not only deliver the necessary insight but that also create the action required.” Robert Oxley Managing Director Tuesday, 23 March 2010
  19. 19. Thank you. Tuesday, 23 March 2010