Digi Fast Marketing Strategy Robert Melcher Phoenix University Com 140
Agenda of Presentation <ul><li>Introductions to key personnel </li></ul><ul><li>Overview of presentation </li></ul><ul><li...
Robert   Melcher’s background <ul><li>Bachelors degree in marketing  </li></ul><ul><li>Ten years with Barkley Evergreen </...
Overview <ul><li>Marketing goals and strategy  </li></ul><ul><li>Demographics  </li></ul><ul><li>Digi Fast’s needs </li></...
Proposal   <ul><li>Enhance current marketing plan </li></ul><ul><li>Make Digi Fast top of mind </li></ul><ul><li>Promote w...
Demographics   <ul><li>Small businesses </li></ul><ul><li>Schools  </li></ul><ul><li>Churches </li></ul><ul><li>Local athl...
Demographic projection
Digi Fast’s needs <ul><li>Increase cliental </li></ul><ul><li>Create community awareness </li></ul><ul><li>Lower marketing...
Owning the service <ul><li>In house marketing service </li></ul><ul><li>Benefits  </li></ul><ul><li>Minimal down side </li...
Bottom line profits <ul><li>Increase in new cliental </li></ul><ul><li>Owning the service lowers cost </li></ul><ul><li>Ou...
Summarize & Questions <ul><li>Give a brief summary </li></ul><ul><li>Answer any questions </li></ul><ul><li>Thank Digi Fas...
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Digi Fast Marketing Strategy

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A presentation that was done in my IT training

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  • A quick rundown of the topics to be discussed.
  • Discuss background in depth if necessary.
  • Explain with some detail each topic.
  • How the current plan works and how it can be made stronger. Discuss word of mouth marketing.
  • How to think out of the box when creating a bigger client base.
  • Not having the available information I made an educated guess on last years under developed clients and projected out over the year how I can grow this valuable resource.
  • Show how this service will benefit in all aspects of the business.
  • Discuss the benefits gained by owning the service.
  • Discuss how a more aggressive strategy will increase flow through profit.
  • Digi Fast Marketing Strategy

    1. 1. Digi Fast Marketing Strategy Robert Melcher Phoenix University Com 140
    2. 2. Agenda of Presentation <ul><li>Introductions to key personnel </li></ul><ul><li>Overview of presentation </li></ul><ul><li>Marketing Strategy proposal </li></ul><ul><li>Owning the service </li></ul><ul><li>Bottom line profitability </li></ul>
    3. 3. Robert Melcher’s background <ul><li>Bachelors degree in marketing </li></ul><ul><li>Ten years with Barkley Evergreen </li></ul><ul><li>Developed national strategy </li></ul><ul><li>Six years being independent </li></ul><ul><li>Currently sub contracting my services </li></ul>
    4. 4. Overview <ul><li>Marketing goals and strategy </li></ul><ul><li>Demographics </li></ul><ul><li>Digi Fast’s needs </li></ul><ul><li>Owning the service </li></ul><ul><li>Bottom line profits </li></ul>
    5. 5. Proposal <ul><li>Enhance current marketing plan </li></ul><ul><li>Make Digi Fast top of mind </li></ul><ul><li>Promote word of mouth marketing </li></ul><ul><li>Decrease costs by owning firm </li></ul><ul><li>Use of innovative strategies </li></ul>
    6. 6. Demographics <ul><li>Small businesses </li></ul><ul><li>Schools </li></ul><ul><li>Churches </li></ul><ul><li>Local athletic associations </li></ul><ul><li>Local boy and girl scout clubs </li></ul>
    7. 7. Demographic projection
    8. 8. Digi Fast’s needs <ul><li>Increase cliental </li></ul><ul><li>Create community awareness </li></ul><ul><li>Lower marketing costs </li></ul><ul><li>Develop in house marketing system </li></ul><ul><li>Bottom line profitability </li></ul>
    9. 9. Owning the service <ul><li>In house marketing service </li></ul><ul><li>Benefits </li></ul><ul><li>Minimal down side </li></ul><ul><li>Complete control over all marketing </li></ul><ul><li>Ability to outsource services </li></ul>
    10. 10. Bottom line profits <ul><li>Increase in new cliental </li></ul><ul><li>Owning the service lowers cost </li></ul><ul><li>Outsource service will increase profit </li></ul><ul><li>Being more efficient </li></ul><ul><li>Decision making more efficient </li></ul>
    11. 11. Summarize & Questions <ul><li>Give a brief summary </li></ul><ul><li>Answer any questions </li></ul><ul><li>Thank Digi Fast </li></ul><ul><li>Conclude presentation </li></ul>
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