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The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
The time is now online reputatie rabobank
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The time is now online reputatie rabobank

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  1. The time is #now Midden in de online samenleving
  2. tijdmachine 50 jaar geleden (foto: L.H. Hofland, 1952) 3
  3. tijdmachine 40 jaar geleden 4
  4. 5
  5. Lokaal virtueel 7*24 / anywhere • 1981 - ATM • 1981 • 1986 - Pin Retail POS – 700 lokale banken • 1989 - Telebanking – 2400 vestigingen • 1994 - 1st portal www.tref.nl • 1995 - IVR “Rabofoon” • 2006 • 1996 - Internet bankieren – 220 lokale banken • 1999 - mmm 1st WAP site (!!) – 1400 vestigingen • 2000 - Online Treasury • 2003 - mBankieren i-mode • 2005 - Rabo tv • 2010 • 2006 - OPEN Mobiel Internet – 147 lokale banken • 2006 - Rabo Mobiel – 1010 vestigingen • 2007 - MultiPlay • 2008 - Communities • 2010 - app bankieren
  6. Er is steeds meer contact met de bank totaal aantal contacten directe contacten bezoeken aan bank 1980 1985 1990 1995 2000 2005 2010 Het groter aantal klantcontacten wordt veroorzaakt door een sterke stijging van het aantal directe contacten.
  7. contacten via sociale media Aantal contacten virtuele contacten via Rabo kanalen Bezoek kantoor 2005 2010 1980
  8. Wie zijn die klanten? 9
  9. DIGITAL NATIVES
  10. "By age 20, kids will have spent 20,000 hours online – the same amount of time a professional piano player would have spent practicing" --Dr. Urs Gasser 11
  11. Trends 13
  12. Hoe hebben we contact? 16
  13. , Widgets, Mobile , display, behavioral targeting User Generated Content, , blogs, Advertising Social Networks, Search Marketing, seeding, RSS, virals, email marketing, advertorials, Dialoog Pay PerPre-roll Performance, YouTube
  14. Communities: Sociale Media
  15. Bridging the Gap Bron: Forrester Research Inc. 19 Versie 3, 21 oktober 2009
  16. Bridging the Gap
  17. Social Media raakt deze organisatie onderdelen Customer ICT Marketing Communicatie HR service 21
  18. Bridging the Gap Bron 22
  19. Learning to fly… Bron 23
  20. Online Reputatie | Wat wordt er gecreeërd? 24
  21. Online Monitoring (2007) 25
  22. 26
  23. 27
  24. 28
  25. 29
  26. Case iPhone 30
  27. 31
  28. 32
  29. 33
  30. 34
  31. 35
  32. 36
  33. 37
  34. 38
  35. /Case iPhone 39
  36. 40
  37. 41
  38. 225.000 hyvers hebben Rabobank als favoriet merk 43
  39. 44
  40. 47

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