Robert Doll: Copywriting Portfolio
Upcoming SlideShare
Loading in...5
×
 

Robert Doll: Copywriting Portfolio

on

  • 257 views

 

Statistics

Views

Total Views
257
Views on SlideShare
257
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Robert Doll: Copywriting Portfolio Robert Doll: Copywriting Portfolio Presentation Transcript

  • Robert Doll: Work
  • Advertising is altering people’s emotions. It is making someone feel something they normally would not have.
  • This creates the possibility of belief, the possibility of persuasion. It creates the opportunity to make someone do something they normally would not have.
  • Feel: sympathetic Mental Health America
  •  
  •  
  • Believe: The mentally ill deserve to be treated better.
  • Feel: Elite Ohio University E.W. Scripps School of Journalism Posters
  •  
  •  
  •  
  •  
  • Believe: At Scripps, I would be important.
  • Feel: Peaceful jcpenney 6 th place nationally in the 2011 National Student Advertising Competition
  •  
  •  
  •  
  •  
  •  
  • jcpenney homepage
  • jcpenney app
  • jcpenney email campaign: Email campaign that automatically emails consumers suggestions to match recently-purchased items and accessories.
  • jcpenney banner ad: Banner ad that runs as soon as a consumer books a trip to the beach, creating a direct, point-of-sale engagement.
  • Believe: jcpenney understands.
  • Feel: alive Century Council Campaign to reduce binge drinking.
  •  
  •  
  •  
  • Note: The Ozone is Ohio University’s student section.
  • Believe: There is a lot to do at college.
  • Feel: safe Frisch’s
  •