Mobile DistributionNo, It’s Not Billboards andNeon Vacancy Signs<br />Robert Cole<br />Founder, RockCheetah<br />rockcheet...
Presentation Overview<br />Why Mobile is Important<br />Why Mobile is Challenging<br />Why Mobile Travel is Complicated<br...
In the Good Ol’ Days…<br />Billboards<br />Vacancy Signs<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Di...
Then, the Internet Changed Everything<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Rob...
15 Years Later, Mobile Changes It All Again <br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<b...
Why Mobile is Important<br />Extends Most Important Web Attributes<br />Device Follows the User – Mobile<br />GPS Provides...
Google’s Perspective on Mobile<br />Google’s New Credo:<br />Mobile First<br />June 23, 2010 - Orlando, Florida<br />HITEC...
Why Mobile Can Not Be Ignored<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole...
New Devices Impact Mobile Hotel Queries<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />R...
Mobile Advertising & Booking is Real<br />Google / Vegas.com Case Study<br />Click-through rates may be a lot higher for m...
Need More Convincing?<br />Apps Work Well for Highly Engaged Users<br />25% of iPhone & Android Users 2 hours per day on A...
Mobile Travel Booking Is Different<br />Booking Window is Shorter. More Last Minute<br />Search Queries are 2-3 Words<br /...
Travel Process is More Complex -Impacts Traveler Goals & Perceptions<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010...
Guest Relationship is More Complex -Multiple Traveler Personas<br />Individual Maintains Same Demographic, but<br />Purpos...
Hotel Distribution Channels Shifting<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robe...
Please, Let Them Book the Reservation<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Rob...
Mobile Challenges – Fragmentation <br />Siloed Operating Systems<br />Apple iOS v. Google Android v. BlackberryOS         ...
Technology is More Complex - Welcome to the Splinternet*<br />Golden Age of the Web Ending<br />Information Sharing Was Ba...
SplinternetPlatform Characteristics<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Rober...
SplinternetAd & Experience Characteristics<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br ...
Operating System EvolutionInnovation or Fragmentation?<br />Android – One Year Old / 4 Different Versions<br />Version 1.5...
Mobile Web v. Mobile Apps<br />Mobile Web Benefits<br />Open Standards<br />Cross Platform Functionality<br />No Proprieta...
Mobile Web v. Mobile Apps<br />Mobile App Benefits<br />More Robust GUI Options<br />Does Not Require Online Access<br />A...
4P’s of Mobile Strategy Development<br />People<br />Who is the Target User?<br />Purpose<br />What Do the Users Want to A...
Most Important Questions:<br />What Are Your Mobile Objectives?<br />Bookings<br />Ancillary Revenue<br />Customer Service...
Mobile Apps – Business Considerations<br />Business Models<br />Applications – Technology (Revenue Share with App Store)<b...
Mobile Apps – Marketing Considerations<br />Perfect World: Volume Drivers<br />Good Device<br />Good Network<br />Good Bro...
iStore Page of Popular Travel Apps<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert...
Google Earth
Free Translator
Urbanspoon
Yelp
MapQuest 4 Mobile
Trapster speed trap alerts
USA TODAY
KAYAK Flight, Hotel Search
Free Wi-Fi Finder
AppBox Lite
OpenTable
FREE Spanish Tutor
Currency
foursquare
Southwest Airlines
USA TODAY for iPad
MotionX GPS Drive
OpenTable for iPad
Cheap Gas!
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Mobile Distribution - No it's not Billboards and Neon Vacancy Signs

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Mobile technologies have created incredible marketing and distribution opportunities for hospitality and travel organizations.

The presentation covers the importance of the mobile computing for travel and the challenges facing hotels, resorts and restaurants when engaging with guests through mobile distribution channels.

The importance of developing a mobile strategy and the related business and development considerations are covered.

Additionally, location based services and potentially disruptive mobile innovations are also profiled.

Presented by Robert Cole, Founder of RockCheetah at the 2010 Hospitality Financial & Technology Professionals (HFTP) HITEC Conference in Orlando, Florida, USA on June 23, 2010.

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Transcript of "Mobile Distribution - No it's not Billboards and Neon Vacancy Signs"

  1. 1. Mobile DistributionNo, It’s Not Billboards andNeon Vacancy Signs<br />Robert Cole<br />Founder, RockCheetah<br />rockcheetah.com/blog<br />
  2. 2. Presentation Overview<br />Why Mobile is Important<br />Why Mobile is Challenging<br />Why Mobile Travel is Complicated<br />Mobile Web v. Mobile Apps<br />Mobile Business Considerations<br />Mobile Development Considerations<br />Location Based Services<br />Disruptive Mobile Innovations<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 2<br />
  3. 3. In the Good Ol’ Days…<br />Billboards<br />Vacancy Signs<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 3<br />Mobile Distribution Was Pretty Much Limited to:<br />and<br />Image Credit: BGLewandowski on Flickr | 28flavors on YouTube<br />
  4. 4. Then, the Internet Changed Everything<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · 4<br />Image Credit: Thomas Hawk on Flickr<br />
  5. 5. 15 Years Later, Mobile Changes It All Again <br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 5<br />
  6. 6. Why Mobile is Important<br />Extends Most Important Web Attributes<br />Device Follows the User – Mobile<br />GPS Provides Geographic Context - Local<br />Supports Many Forms of Communication – Social<br />Devices are Typically Not Shared – Personal<br />Smartphones Extends the Senses<br />Sight (Camera)<br />Sound (Microphone)<br />Feeling (Touch-screen)<br />Balance (Accelerometer)<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 6<br />
  7. 7. Google’s Perspective on Mobile<br />Google’s New Credo:<br />Mobile First<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · 7<br />
  8. 8. Why Mobile Can Not Be Ignored<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 8<br />Smartphone use is on the rise.<br />Mobile web adoption is ramping up 8x faster than Internet in the mid-90s.<br />In the Travel vertical, purchase intent on Mobile ads is 5x higher than on desktop ads. <br />Mobile Travel bookings are projected to grow 700% in 2 years.<br />$20M<br />2008<br />$160M<br /> 2010 Projection<br />Data Sources: : Forrester, 2009. Google Internal Data, February 2010. InsightExpress, February 2010. PhoCusWright, January 2010<br />
  9. 9. New Devices Impact Mobile Hotel Queries<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 9<br />Android Nexus One<br />Significant Growth in 3 Years<br />Moto Droid & Eris<br />Google Mobile “Hotel” Category Query Growth<br />Device Launches<br />Android myTouch<br />iPhone 3GS<br />Blackberry Storm<br />Android G1<br />Palm Pre<br />iPhone 3G<br />iPhone<br />Data Source: Google Internal Data<br />
  10. 10. Mobile Advertising & Booking is Real<br />Google / Vegas.com Case Study<br />Click-through rates may be a lot higher for mobile ads than desktop<br />Impressive returns on the iPhone with campaign CTR nearing 20%<br />Google Travel Booking Recommendations<br />Purchase intent on Mobile Travel ads is 5x Higher than desktop ads<br />Target efforts<br />Drive-up bookings<br />Incremental night stays<br />Last minute flight changes<br />Highlight promotions<br />Motivate consumers to interact and spend with your brand<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 10<br />
  11. 11. Need More Convincing?<br />Apps Work Well for Highly Engaged Users<br />25% of iPhone & Android Users 2 hours per day on Apps<br />Booking Functionality is Expected by Consumers<br />Support Branded Assets by Driving Downloads & Usage<br />Let Travelers Use The Phone!<br />Adding Phone Number to Ad Text Increased CTR5-30%!<br />Google Mobile Calls 22% More Likely to be Relevant & 31% More Likely to Result in Bookingthan calls other lead sources<br />1 Out of 3 Mobile Searches Has ‘Local Intent’<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 11<br />
  12. 12. Mobile Travel Booking Is Different<br />Booking Window is Shorter. More Last Minute<br />Search Queries are 2-3 Words<br />Requires Create Mobile Landing Pages for SEO<br />Separate Campaigns Required for Mobile<br />Must Reflect Different User Behaviors<br />Geo-location is Important, but not Everything<br />Time of User Access is Important<br />Lunch-time / Evening<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 12<br />
  13. 13. Travel Process is More Complex -Impacts Traveler Goals & Perceptions<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 13<br />Guest’s<br />Perception of Web/Mobile<br />Travel Experience<br />Source: RockCheetah Proprietary , Seven-Step Travel Process<br />
  14. 14. Guest Relationship is More Complex -Multiple Traveler Personas<br />Individual Maintains Same Demographic, but<br />Purpose of Travel Dictates Decision Processes<br />Multiple Traveler Personas Exist<br />Business Meeting<br />Industry Conference<br />Family Vacation<br />Romantic Getaway<br />Weekend with College Friends<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 14<br />
  15. 15. Hotel Distribution Channels Shifting<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 15<br />
  16. 16. Please, Let Them Book the Reservation<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 16<br />Data Source: iPerceptions 4Q09 Hospitality and Tourism Industry Report<br />
  17. 17. Mobile Challenges – Fragmentation <br />Siloed Operating Systems<br />Apple iOS v. Google Android v. BlackberryOS v. Symbian 3 v. Windows Phone<br />Different Hardware Capabilities<br />Varied Power, Features & Screen Sizes<br />Mobile Web v. Apps<br />Provide Different User Experiences<br />Politics v. Rich Internet Applications<br />Flash / Silverlight / HTML 5 & H.264<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 17<br />
  18. 18. Technology is More Complex - Welcome to the Splinternet*<br />Golden Age of the Web Ending<br />Information Sharing Was Based on Compatible Formats<br />Now, the Age of Walled Gardens<br />Content Controlled by Platform Owner<br />Content Hidden From Search Engines by Passwords<br />Apple – iStore<br />Excludes Flash Applications<br />Bars Google AdMob Advertising<br />Facebook – Friends & Likes<br />Social Graph Exists Only After Facebook Login<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 18<br />*Term “Splinternet” coined by Josh Bernoff, Forrester Research Senior VP - Idea Development<br />
  19. 19. SplinternetPlatform Characteristics<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 19<br />Source: Forrester Research<br />
  20. 20. SplinternetAd & Experience Characteristics<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 20<br />Source: Forrester Research<br />
  21. 21. Operating System EvolutionInnovation or Fragmentation?<br />Android – One Year Old / 4 Different Versions<br />Version 1.5 – 24.9% Share<br />Version 1.6 – 25.1%<br />Version 2.1 – 50.0%<br />Version 2.2 – Available for Nexus One<br />Google Approach<br />“Google treats partners equally, but will not slow the rate of innovation so weaker players can keep up”<br />“By constantly raising the bar, both in terms of reference devices and software, Google aims to keep innovating and drive that innovation as a differentiator”<br />“Android isn't a summer camp for handset vendors and not everyone gets a trophy for showing up”<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 21<br />Source: Michael Gartenberg Altimeter Group<br />
  22. 22. Mobile Web v. Mobile Apps<br />Mobile Web Benefits<br />Open Standards<br />Cross Platform Functionality<br />No Proprietary APIs<br />Cross-Application Integration<br />No 3rd Party App Stores<br />No Revenue Sharing<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 22<br />
  23. 23. Mobile Web v. Mobile Apps<br />Mobile App Benefits<br />More Robust GUI Options<br />Does Not Require Online Access<br />Access to Phone “Senses” & Native Data<br />App Store Marketing Opportunities<br />Clear Monetization Model<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 23<br />
  24. 24. 4P’s of Mobile Strategy Development<br />People<br />Who is the Target User?<br />Purpose<br />What Do the Users Want to Accomplish?<br />Platform<br />What Types of Devices Are They Using?<br />Process<br />Define Most Efficient Navigation & Workflow<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 24<br />
  25. 25. Most Important Questions:<br />What Are Your Mobile Objectives?<br />Bookings<br />Ancillary Revenue<br />Customer Service<br />How Can You Create Value For the Guest?<br />Save Time?<br />Save Money?<br />Enhance Experience?<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 25<br />
  26. 26. Mobile Apps – Business Considerations<br />Business Models<br />Applications – Technology (Revenue Share with App Store)<br />Subscriptions – Unique Content (Rev Share with App Store)<br />Publishing – Advertising (Share Revenue with Ad Network)<br />Monetization Methods<br />Free<br />Freemium – “Light” Version Free, “Deluxe” Version is Paid<br />Full Retail Price<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 26<br />
  27. 27. Mobile Apps – Marketing Considerations<br />Perfect World: Volume Drivers<br />Good Device<br />Good Network<br />Good Browser<br />Promotion<br />Must Be Differentiated – Provide Unique Benefits<br />Greatest Challenges<br />Breaking Through Clutter – Must be Found<br />Maintaining Engagement / Avoiding Deletion<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 27<br />
  28. 28. iStore Page of Popular Travel Apps<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 28<br /><ul><li>Top 20 Travel Apps
  29. 29. Google Earth
  30. 30. Free Translator
  31. 31. Urbanspoon
  32. 32. Yelp
  33. 33. MapQuest 4 Mobile
  34. 34. Trapster speed trap alerts
  35. 35. USA TODAY
  36. 36. KAYAK Flight, Hotel Search
  37. 37. Free Wi-Fi Finder
  38. 38. AppBox Lite
  39. 39. OpenTable
  40. 40. FREE Spanish Tutor
  41. 41. Currency
  42. 42. foursquare
  43. 43. Southwest Airlines
  44. 44. USA TODAY for iPad
  45. 45. MotionX GPS Drive
  46. 46. OpenTable for iPad
  47. 47. Cheap Gas!
  48. 48. CheckPlease Lite - Tip Calculator</li></li></ul><li>Mobile Development Considerations<br />REMEMBER<br />Your Website IS NOT a Mobile Site<br />MUST<br />Provide Information Quickly<br />Focus on Specific Tasks<br />Direct Path to Data<br />Leverage Device Features<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 29<br />
  49. 49. Mobile Functionality – Best Practices<br />One-click Driving Directions<br />Know Phone Location / Know Destination<br />Click to Talk<br />Provide Phone Number in Mobile Ads<br />Include Context Appropriate Phone Numbers<br />Integrate Social Networks<br />Help Customers Promote Your Brand / Location<br />Negotiate Development Costs Aggressively<br />Restaurant Group: 23 Sites = $8,000 (Orig. $37K)<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 30<br />
  50. 50. Mobile Promos: Ground Rules Apply<br />Protect Guest Privacy<br />Opt-In for Promotional Message Delivery<br />Are Offers Relevant?<br />Popular or High Demand Product/Features?<br />Appropriate for Individual?<br />Provides Consumer Value?<br />Simple to Convert?<br />Avoid Bait & Switch Offers and Trailer-plays<br />Provide Options to Engage Their Social Network<br />In Destination Engagement May Not Be Forever<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 31<br />
  51. 51. Mobiata – StayHip (For TravelClick)<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 32<br />
  52. 52. Can Your iPhone App Compete?<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 33<br />“I was in downtown Orlando for MegaCon this weekend and bid for a last minute three-star room for $75 – all while in line for a panel.”<br />
  53. 53. A New Location, Location, Locationfor the Hospitality Industry<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 34<br />Image Credit: geoftheref on Flickr<br />
  54. 54. Location Based Services<br />Foursquare<br />Enables Free Setup & Custom Badges<br />Mayor, Check-In, Frequency, Wildcard Specials<br />Yelp!<br />Monetizing Setup , Plus $300-$1,000 Monthly<br />Heavily Food & Beverage Oriented<br />Gowalla<br />IHG Partnering for “HIT it Big” Promotion<br />Check-in on Weekend Stay, Register for Bonuses<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 35<br />
  55. 55. Location Based Services - Continued<br />Best Prospects for Offers<br />Frequent Guest Program Members<br />Returning Guests (Non-Program Members)<br />First Time Guests (Not Familiar with Property)<br />Types of Specials<br />Most Frequent Visitor (Mayorship)<br />Check-In (Discount / Value Add for Visit)<br />Frequency (Bonus for Nth Check-In)<br />Wildcard Offer (Special Offer for Having a Badge)<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · 36<br />
  56. 56. Disruptive Mobile Innovations<br />Yelp! Monocle - Augmented Reality<br />Point Camera Down Street, See Reviews<br />Kayak Connect - Booking<br />Mobile Meta-search Gets Transactional<br />Google Store Views<br />Google Maps Street Views Goes Indoors<br />Apple iTravel<br />Streamlining the Travel Experience<br />Openways<br />Innovative Mobile Door Locking System <br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 37<br />
  57. 57. Yelp! Monocle<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 38<br />
  58. 58. Kayak Connect<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 39<br />
  59. 59. Apple iTravel – Booking Transactions<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 40<br />
  60. 60. Apple iTravel – Traveler Identification <br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 41<br />
  61. 61. Apple iTravel– Revolutionary Air Experience?<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 42<br />
  62. 62. iTravel – Revolutionizing Event Merchandising<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 43<br />
  63. 63. iTravel – Revolutionizing Conferences?<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 44<br />
  64. 64. Openways – Doors or Distribution?<br />Uses Mobile Phone as Room Key<br />Engages Guest Prior to Arrival / Kept through Stay<br />Does not Require Replacement of Door Locks<br />Device Added to Existing Lock Set<br />Smartphone<br />App Downloads Unique Audio Code From Cloud<br />Feature Phone<br />SMS Text Message / Calls Servcer / Plays Code<br />Will Support NFC in Future<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 45<br />
  65. 65. Every Innovative Mobile Ideais Not Always a Good Idea…<br />June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · Page 46<br />
  66. 66. June 23, 2010 - Orlando, Florida<br />HITEC 2010 - Mobile Distribution<br />Robert Cole | RockCheetah · 47<br />Robert Cole<br />RockCheetah LLC<br />robert@rockcheetah.com<br />http://rockcheetah.com/blog/<br />What Did You Think?<br />In order to help us create/provide a better HITEC<br />experience in the future, please take a second to fill out our short survey.<br />And THANK YOU for attending HITEC! <br />Learn how HFTP membership can benefit you, <br />visit www.hftp.org<br />
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