TransMedia Trends Presentation for Abril Publishing, April 2012

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This is what I discussed with the publishing house Abril. Not quite out of date!

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TransMedia Trends Presentation for Abril Publishing, April 2012

  1. 1. • Who are the consumers?• Young consumers interested in new ways of getting shows delivered to them.• Where do they want to consume their media?
  2. 2. TRANSMEDIA TRENDS
  3. 3. TRANSMEDIA TRENDS
  4. 4. TRANSMEDIA TRENDS
  5. 5. TRANSMEDIA TRENDS
  6. 6. TRANSMEDIA TRENDS
  7. 7. TRANSMEDIA TRENDS
  8. 8. DOES THIS MEAN THE END OF STORYTELLING AS WE KNOW IT?
  9. 9. No.
  10. 10. • What’s selling now?• Short form content that can be repurposed as• FILMS/International DVDs• TV shows• And long form TV shows that can be repurposed…as long form TV shows.
  11. 11. • Also, TIMELY content.• Something you can conceive, shoot, and edit in one day.
  12. 12. BUT EVERY TIME YOU THINK YOU KNOW THE RULES… THEY CHANGEYOUTUBE was sure it was all about 2 to 3 minute videos, about dramatic squirrels or a cute cat or some dude ranting in his robe. Then along comes a 30 minute expensively shot and produced polemic about child soldiers in Africa, and…
  13. 13. 100 MILLION VIEWS IN LESS THAN A WEEK. So much for the rules.
  14. 14. TRANSMEDIA TRENDS• It used to be AUTHORITY told the audience how it was…• Now the audience is a REAL part of the conversation.
  15. 15. When a newscaster talks about a story, the linkcan be there simultaneously
  16. 16. TRANSMEDIA TRENDS• News can now be fact checked in real time• The audience can now participate in the story using twitter, google hangouts, skype, etc.• References to articles are now available instantly
  17. 17. • How can you exploit this brave new world?• Talent: Writing, directing, editing, animating, acting, t hinking.• Money: But not so much as it used to be.• Relationships: find the right outlet in the multiverse of distribution possibilities.
  18. 18. • MOST IMPORTANT, MAKE SOMETHING GREAT• To quote a cheesy American movie, your attitude MUST always be “if we build it, they will come”.

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