There’s a whole lot going on in online marketing. PPC, SEO, CRO, Email, Social Media, Content Marketing, Ecommerce, Responsive Web, Mobile, Tablets, and an endless stream of new tools and technologies.
What should you focus on? How should allocate your marketing budget? And what the heck is CRO?
The world of online marketing can be challenging, confusing, and downright overwhelming.
But take a deep breath. Things are about to get easier.That’s because when it comes to marketing your business online, you need only focus on three words: ATTRACT, CONVERT, and KEEP.
Yup. That’s it. Three words.
When you’re finished reading this eBook you’ll be able to better understand all the main tactics of online marketing:Pay Per Click (PPC), Search Engine Optimization (SEO), Email Marketing, Web Design, Content or Inbound Marketing, Social Media, Conversioin Rate Optimization (CRO), Online Referral Marketing.
But more importantly, you’ll know how each tactic aligns to the strategy of ATTRACTING, CONVERTING, and KEEPING customers.