Unit 3 Marketing 1
American InterContinental University
Unit 3 Marketing 2
A new smartphone is on the market, it is called the HTC EVO. This particular phone has
everything a computer has. In this paper you will see the four P’s of marketing which is product,
price, promotion and place. The four P’s will show you how to market this particular product, the
Unit 3 Marketing 3
Product: HTC EVO Smartphone. This phone is a small computer in your hands. It offers
an array of applications to be viewed just like a computer in your home. With a touch screen,
scrolling up and down web pages are easy. The HTC EVO has bookmarks to gain quick acess to
your preffered web pages. It also has your everyday functions of a phone, with voice activated
search, flip screen for easy typing when texting and email.
Price: The price of a product is determined by the cost of materials and the cost of labor
to make the product. Pricing can also be a marketing strategy. A good understanding of the price
on demand as well as marketing research helps set the price for the product. So with the phones
available like the IPhone that costs around $300, the HTC EVO that offers basically the same
functions would the price of the product at $250 to target a cheaper version of the IPhone.
Promotion: This is the way you send a message to the consumers about the product. It
can include advertising, coupons and discounts to get the consumers interested. The HTC EVO is
advertised everywhere. You will see it on T.V. with special discounts, on billboards and in
magazines and newspapers.
Place: Placement is the distribution and displacement of the product. For the
manufacturers it is choosing the right wholesalers so they have the right image and brand. For
the retailers it is about location of the store and product to make sure it is seen by the consumer.
The placement of the HTC EVO is Sprint at all there locations nation wide.