BBC's DTG Connected TV presentation

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BBC's DTG Connected TV presentation

  1. 1. <ul><li>Digital Television Group </li></ul><ul><li>4 th March 2011 </li></ul><ul><li>Roly Keating </li></ul><ul><li>Director of Archive Content </li></ul><ul><li>and Executive Editor of BBC Online </li></ul>
  2. 2. Reports of TV’s death are greatly exaggerated…
  3. 3. Reports of TV’s death are greatly exaggerated… Weekly hours of TV viewing, all people aged 4+ in the UK
  4. 4. … and everyone’s getting involved
  5. 5. People are buying connected TVs…
  6. 6. …but they’re not all connecting them
  7. 7. <ul><li>The BBC’s role – same as ever: </li></ul><ul><li>expressing the full, creative potential of the medium </li></ul>
  8. 8. In this case, that means… <ul><li>Innovation and creativity – deliver content in new ways </li></ul><ul><li>Enhanced accessibility and availability of programmes – empowering the audience to take control </li></ul><ul><li>Digital UK – whoever you are, helping you discover the potential of this new platform </li></ul>
  9. 9. Making TV even better
  10. 10. We believe it’s in all our interests to get everyone connected <ul><li>It’s not just about apps or VOD – vital as they are. </li></ul><ul><li>It’s about enriching the broadcast experience – leveraging the power and reach of TV channels. </li></ul>
  11. 11. Mainstream audiences, not just early adopters <ul><li>Building on habits that already exist </li></ul><ul><li>and making them gateways to the on-demand and online world </li></ul><ul><li>the EPG </li></ul><ul><li>Red Button </li></ul>
  12. 12. EPGs that go back as well as forward.
  13. 13. <ul><li>EPGs that go back as well as forward. </li></ul><ul><li>‘ Pressing Red’ to open a window to BBC online content </li></ul>
  14. 14. We’re changing BBC Online to get ready for this future TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search
  15. 15. Putting Quality First: <ul><li>Simplicity </li></ul><ul><li>Doing more with less </li></ul><ul><li>Making better use of what we have </li></ul>
  16. 16. Our vision of connected TV heaven takes the best bits of…
  17. 17. Our vision of connected TV heaven takes the best bits of…
  18. 18. Our vision of connected TV heaven takes the best bits of…
  19. 19. … and mixes currently separate skills… <ul><li>Scheduling </li></ul><ul><li>User Experience Design </li></ul><ul><li>Product Management </li></ul><ul><li>Media Planning </li></ul><ul><li>… to reinvent the experience of ‘pressing Red’ </li></ul>
  20. 20. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  21. 21. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  22. 22. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  23. 23. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  24. 24. Plus the basics everyone wants: <ul><li>Familiar fixed points – News, Weather, iPlayer </li></ul><ul><li>Programme info: cast lists, music tracklists </li></ul><ul><li>Smart alternatives: something completely different </li></ul>
  25. 25. It’s a shared project across the industry to set standards that make this possible <ul><li>Simple navigation and UX – the more seamless the better </li></ul><ul><li>Broadcast-led entry points to online and on-demand </li></ul><ul><li>And just around the corner – second screen connectivity </li></ul>
  26. 26. The goal: <ul><li>TV that’s smarter, more intuitive, more attuned to what audiences want and deserve. </li></ul><ul><li>A better public service. </li></ul>
  27. 27. <ul><li>Digital Television Group </li></ul><ul><li>4 th March 2011 </li></ul><ul><li>Roly Keating </li></ul><ul><li>BBC Director of Archive Content </li></ul>

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