BBC's DTG Connected TV presentation

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Transcript

  • 1.
    • Digital Television Group
    • 4 th March 2011
    • Roly Keating
    • Director of Archive Content
    • and Executive Editor of BBC Online
  • 2. Reports of TV’s death are greatly exaggerated…
  • 3. Reports of TV’s death are greatly exaggerated… Weekly hours of TV viewing, all people aged 4+ in the UK
  • 4. … and everyone’s getting involved
  • 5. People are buying connected TVs…
  • 6. …but they’re not all connecting them
  • 7.
    • The BBC’s role – same as ever:
    • expressing the full, creative potential of the medium
  • 8. In this case, that means…
    • Innovation and creativity – deliver content in new ways
    • Enhanced accessibility and availability of programmes – empowering the audience to take control
    • Digital UK – whoever you are, helping you discover the potential of this new platform
  • 9. Making TV even better
  • 10. We believe it’s in all our interests to get everyone connected
    • It’s not just about apps or VOD – vital as they are.
    • It’s about enriching the broadcast experience – leveraging the power and reach of TV channels.
  • 11. Mainstream audiences, not just early adopters
    • Building on habits that already exist
    • and making them gateways to the on-demand and online world
    • the EPG
    • Red Button
  • 12. EPGs that go back as well as forward.
  • 13.
    • EPGs that go back as well as forward.
    • ‘ Pressing Red’ to open a window to BBC online content
  • 14. We’re changing BBC Online to get ready for this future TV & iPlayer CBeebies CBBC Knowledge & Learning Radio & Music News Sport Weather Homepage and Search
  • 15. Putting Quality First:
    • Simplicity
    • Doing more with less
    • Making better use of what we have
  • 16. Our vision of connected TV heaven takes the best bits of…
  • 17. Our vision of connected TV heaven takes the best bits of…
  • 18. Our vision of connected TV heaven takes the best bits of…
  • 19. … and mixes currently separate skills…
    • Scheduling
    • User Experience Design
    • Product Management
    • Media Planning
    • … to reinvent the experience of ‘pressing Red’
  • 20. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  • 21. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  • 22. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  • 23. A ‘dynamic bridge’ that responds to the channel and programme you’re watching
  • 24. Plus the basics everyone wants:
    • Familiar fixed points – News, Weather, iPlayer
    • Programme info: cast lists, music tracklists
    • Smart alternatives: something completely different
  • 25. It’s a shared project across the industry to set standards that make this possible
    • Simple navigation and UX – the more seamless the better
    • Broadcast-led entry points to online and on-demand
    • And just around the corner – second screen connectivity
  • 26. The goal:
    • TV that’s smarter, more intuitive, more attuned to what audiences want and deserve.
    • A better public service.
  • 27.
    • Digital Television Group
    • 4 th March 2011
    • Roly Keating
    • BBC Director of Archive Content