DIY SEO for cash-strapped business owners
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DIY SEO for businesses on a shoe-string budget plus top apps to keep business owners organised.
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DIY SEO for cash-strapped business owners
- 2. Today’s Agenda • Practical do-it-yourself SEO • Small business apps
- 3. Assumptions • You already have a website • You have some level of participation in social media • You know what a blog is • You use one or two web or mobile app
- 4. What is SEO? • Appearing on search engine results • When customers search for your • profile, • brand, • product or service
- 6. The impact of SEO • #1 in a Google search gets 32% of all the clicks. • #2 in a Google search gets 17% of all the clicks. • #3 in a Google search gets 11% of all the clicks. • 92 out of every 100 people who search on the internet do not go past the first page of their Google search. *Chitika 2013
- 8. Impact of SEO Traffic Sources
- 9. DIY SEO Key Principles of Good SEO • Content – Does the text on your website describe what you do? • Website Performance – Does it work properly? • Reputation or Authority – Is your content good enough that other reputable sites link or refer to it? • Online User Experience - Is it easy to use?
- 10. DIY SEO 1. Use the right keywords • Use your customer’s language • Descriptive – high end corporate gifts, cheap corporate gifts • Geographic – high end corporate gifts melbourne Tools: Wordpot.com (free) Keyworddiscovery.com (free & paid) Google Keyword Planner (free)
- 11. DIY SEO 2. Use keywords in your content • Titles, headings, subheadings, meta description • At the beginning of sentences or paragraphs NOTE: Do not “stuff” your website with too many keywords.
- 12. DIY SEO 3. Bold, italicise, or underline your keywords This tells Google what your website is about because you are emphasising these words to your readers.
- 13. DIY SEO 4. Optimise your logo • Design standard: Logo always links to home page • Name the logo file with keywords you’re targeting on the homepage, before uploading the logo Logo.jpg vs blue-umbrellas-melbourne.jpg
- 14. DIY SEO 5. Optimise all your images • Use keywords as filename – not 12345_main.jpg • Use hyphens not underscore to separate words – eg blue- umbrellas-melbourne.jpg • Compress images – small size but not quality • Fill in alt tags with keywords
- 15. Alt tag or Alt text - allows Google to “read” your images.
- 16. DIY SEO 6. Create URLs that make sense http://yourwebsite.com.au/index.php?sectionID=9790&pageID=9801 Vs http://yourwebsite.com.au/marketing/
- 17. DIY SEO 7. Get the right links • Get other reputable sites to link to yours • guest blogging • comment on other blogs and post in public forums • get listed in quality and relevant directories • PR / media releases • Link to authoritative sites • curate content • create useful lists • Link back to relevant posts written in the past
- 18. DIY SEO 8. Optimise your social pages • Twitter, Facebook, Linkedin, Pinterest, Google+ • Complete your full profile and be descriptive in About or Information section • Create a Google + Business Page or Google+ Local Listing • Make your content shareable by adding social sharing buttons • Link your social pages back to your website
- 19. DIY SEO 9. Avoid duplicate content • Do not repeat the exact same content on different pages of your website • Do not copy content from other websites • NoFollow
- 20. DIY SEO 10. Stop using “click here” “Lupita Nyong’o delivers an inspiring speech on the essence of beauty. Click here to watch the video.” “Lupita Nyong’o delivers an inspiring speech on the essence of beauty.”
- 21. DIY SEO Bonus Tips! • Register your domain name for longer, if you can • Use videos – they rank faster • Check your page speed – it needs to load fast • Tools: gtmetrix.com, Google Page Speed test
- 22. Small Business Apps • Managing and controlling your inbox • Social media tools • Content curation • Creating a newsletter in minutes • SEO tool for novices
- 23. Boomerang • Schedule emails to send at specific time • Boomerang emails to appear in your inbox when you’re ready to reply • Reminder if you don’t hear back • Works in Gmail and Google Apps
- 26. Rapportive Shows you everything about your contact in one glance • Who is this person? • What do they do? • Where are they? • What are they saying on social media? • Works in Gmail and Google Apps
- 28. Mailstrom Get your inbox to zero! • Create bulk processes or filter rules to delete, archive, move items manually or automatically • Unsubscribe in bulk • Clean up daily, weekly, monthly etc • Works with any email service – Outlook, Opera, Hotmail, Gmail etc
- 29. Hootsuite Manage all your social pages in one platform • Schedule messages and tweets • Monitor brand mentions / people / conversations / keywords • Collaborate and add team members with different access levels • Mobile and desktop
- 30. Buffer Set your social media post schedule then top up! • User-friendly • Web extension: Chrome, Safari, Firefox • 140+ characters • Content suggestions • Mobile & desktop
- 33. PicMonkey Online photo-editing web app for non-designers • Like Photoshop – but easier to use! • Edit images, add text, borders, speech bubbles, remove wrinkles, red eye, even kilos • It’s free
- 34. Scoop.it • Find the most up-to-date and relevant content on any topic • Add only content you love • Make it yours by offering your own insights/perspective • Share on social media • Create a newsletter using selected content
- 36. Mailpoet Create a newsletter in minutes! • Works just like mailchimp but faster and easier • Works with Wordpress • Collect subscriber details • Drag and drop blog posts to create a newsletter • Looks good in Gmail, iPhone, Android, Outlook etc • Paid version provides rich analytics on your email marketing
- 37. Yoast SEO for non-techie digital novice - Wordpress plugin - User-friendly - Text and images - There’s no need to know the technical ins and outs
- 40. QUESTIONS? Robelen Bajar Robelen.bajar@woman.com.au Woman.com.au Twitter: @womancomau | @robelen Facebook: womancomau
Editor's Notes
- Organicvs paid listing
- in 2013 Chitika decided to quantify what each spot on a Google results page is actually worth in terms of organic traffic from Google, today.when measured as a percentile, the traffic for each SERP was actually very similar to their 2010 results, with 32% of clicks coming from the website in the first position in the Google search, compared to 17% for websites in the second position.Think about that for a minute. Sales is a numbers game, and the more clicks you get, the more people buy. And this data categorically proves that the difference in traffic between being number one in a Google first page search and number two is almost 100%.Yup, you read that correctly. Getting SERP one in Google gets you approximately twice the clicks as getting SERP two. And twice the clicks means twice the calls. Twice the calls means twice the sales. Twice the sales means double the profits.
- Client – ecommerce site
- Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.Performance: How fast is your site and does it work properly?Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
- Optimizing your logo is so effective and so easy to do but so many people miss it.Of course, your logo should link to your home page because this is a usability and industry standard. That being said, your logo should be optimized for the key phrase you’re targeting on the home page. For example, if you sell blue umbrelllas in Melbourne don’t name your logo “logo.jpg“. Help Google understand your website better by naming your logo file “blue-umbrellas-melbourne”. In other words, name the file after what ever key phrase you’re targeting. Don’t forget to use dashes instead of underscores.
- Industry association blogs, business coach – contribute an article at australian businesswomen’s network, recruiter - contribute to HR blogs, kids party planner / kids furniture – get a directory listing with kidspotYou don’t need lots – you just need a couple of good ones!2. Link to other relevant and authoritative web pages. Google will think your page is more credible if you link to a relevant site that they think has great information and a great reputation. To them it means you are doing your homework and sharing it with your readers.3. Internal links - it increases the chances of keeping readers on your site longer, but it also can help improve search rankings for the linked posts.
- Lots of choices! Choose a couple of platforms where your audience spend most of their time and commit to it.The key to an SEO friendly social media profile is to be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. For example, to optimize your Facebook Page for local searches, it is very important to include your address, city, state, and zip. Always include links from your social channels back to your business’s website (and links from your website to your social channels).Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms.Use the same keywords or phrases you’ve mapped out earlier on – the same keywords used to optimise your websiteIt means there is consistency and reinforces your brand message.
- Duplicate content is content that appears on the Internet in more than one place (URL). When there are multiple pieces of identical content on the Internet, it is difficult for search engines to decide which one to show.To provide the best search experience, search engines will rarely show multiple duplicate pieces of content and thus, are forced to choose which version is most likely to be the original—or best.
- Your website needs to load fast – usually within 6-10 seconds. A fast loading page tells Google that your site works well and that you’re giving customers a good user experience.Use the tools to check page speed
- Boomerang is powerful email app that helps you manage your inbox. You can schedule emails to send at a specific time (not at 2am when you’re powering through your inbox to kill insomnia), boomerang emails so you can reply when you’re ready, There are times when you want to follow up an email within a specific. You can select only to be reminded if you don’t get a reply. PERFECT!It is currently only available for Gmail and Google Apps but the developers are working on making it available for other email platforms soon.
- You can immediately see what people look like, where they're based, and what they do. You can establish rapport by mentioning shared interests. You can grow your network by connecting on LinkedIn, Twitter, Facebook and more.And you can record thoughts for later by leaving notes.