App prizes value prop deck


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App prizes value prop deck

  1. 1. AppPrizes is an S-Corporation registered in the State of Washington<br /><br />
  2. 2. Overview<br />Platform for monetizing social web apps <br />through user engagement<br /><ul><li>AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.
  3. 3. AppPrizes focuses on retention which in turn helps you expand monetization rate.
  4. 4. It is the simplest and easiest way a developer can implement to rapidly engage users</li></li></ul><li>Retention: increase app lifecycle<br /><ul><li>Cheap viral user growth is now hard to sustain given
  5. 5. Facebook's new and constantly changing rules- e.g. notifications going away. Higher virtual goods tax.
  6. 6. User behavior to ignore and block apps trying to grow virally
  7. 7. Retaining users sustainably after your app is built and deployed is now the challenge and focus
  8. 8. New App competition (duplication, copycat)
  9. 9. Re-tuning app or game mechanics to reward users is costly in time and risk to the app that might alienate users
  10. 10. In turn increase monetization rate of retained users for application sustainability and longevity</li></li></ul><li>AppPrizes Solution Offering<br /><ul><li>AppPrizes offers a simple to integrate iframe offering a menu of prize categories for users to participate and enter contests and tournaments to win real prizes.
  11. 11. Provide a real physical reward incentive for users by fostering competition within your apps
  12. 12. Simple iFrame let’s you integrate easily
  13. 13. Metric Reporting dashboard aligned with your app to track impact of prizes
  14. 14. AppPrizes handles all prize fulfillment to a global audience so you don’t have to over $2,000 worth of prizes and 100 winners] i affiliate partnerships with 1750 online Retailers </li></li></ul><li>How it works<br />App Developer:<br />sets tournament rules <br />Sets winner selection requirements<br />Sets prize Timeframe <br />Users: <br />enter a tournament<br />Select 3 prize categories<br />AppPrizes:<br />Targets users with higher monetization revenue & splits with developer<br />Handles all winner prize fulfillment <br />
  15. 15. Case Study: Sudoku<br /><ul><li>Engagement was dropping
  16. 16. AppPrizes integrated to provide real prizes in a tournament every week to top players
  17. 17. Lifted Overall Page views by 18%*</li></ul>*based on statistical regression analysis over 3 month period<br />
  18. 18. Case Study<br />Competitive pressure from similar restaurant trading based apps. <br />AppPrizes lifted number of pageviews generated by 89% halting decline of app engagement*<br />*based on statistical regression analysis over 3 month period<br />
  19. 19. Sample of winners- over $2,100 in prize value<br />
  20. 20. Summary<br />AppPrizes is an easy way to extend the life and hence revenue of your App by<br />building long term retention of users through regular competition and achievement by rewarding them<br />Generate additional value of engaged users through prize selection and lift your apps’ monetization rate in Ad CPM<br />
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