A Reward based Monetization Platform for facebook Applications<br />
AppPrizes is a Platform for monetizing social web Apps through user engagement<br />AppPrizes incentivizes user’s experien...
Retention Matters<br /><ul><li>Cheap viral user growth has become hard to sustain given
Facebook's constantly changing rules- e.g. notifications going away. Higher virtual goods tax.
User Fatigue & tendency to block apps trying to grow virally
Retaining users sustainably after an App is built and deployed is now the challenge and focus
New App competition (duplication, copycat)
Re-tuning App or game mechanics to reward users in-house is costly and might alienate users
Increasing the life Cycle of an App with engaging game levels/phases and incentives is the only way to ensure App sustaina...
Provide a real physical reward incentive for users by fostering competition within your apps
Simple iFrame let’s you integrate  easily
Metric Reporting dashboard aligned with your app to track impact of prizes
AppPrizes handles all prize fulfillment to a global audience.
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App prizes value deck for apps

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App prizes value deck for apps

  1. 1. A Reward based Monetization Platform for facebook Applications<br />
  2. 2. AppPrizes is a Platform for monetizing social web Apps through user engagement<br />AppPrizes incentivizes user’s experience with real Prizes inside facebook Application to increase user engagement<br /><br />Provide Revenue through Personalized advertisement and User-Prize Buy Options<br />Provide revenue share on FB connect sites for Users claimed by your Apps!! (New Passive Income for Apps)<br />
  3. 3. Retention Matters<br /><ul><li>Cheap viral user growth has become hard to sustain given
  4. 4. Facebook's constantly changing rules- e.g. notifications going away. Higher virtual goods tax.
  5. 5. User Fatigue & tendency to block apps trying to grow virally
  6. 6. Retaining users sustainably after an App is built and deployed is now the challenge and focus
  7. 7. New App competition (duplication, copycat)
  8. 8. Re-tuning App or game mechanics to reward users in-house is costly and might alienate users
  9. 9. Increasing the life Cycle of an App with engaging game levels/phases and incentives is the only way to ensure App sustainability and longevity</li></li></ul><li>AppPrizes Reward Platform<br /><ul><li>AppPrizes offers a simple to integrate iframe offering a menu of prize categories for users to participate and enter contests and tournaments to win real prizes.
  10. 10. Provide a real physical reward incentive for users by fostering competition within your apps
  11. 11. Simple iFrame let’s you integrate easily
  12. 12. Metric Reporting dashboard aligned with your app to track impact of prizes
  13. 13. AppPrizes handles all prize fulfillment to a global audience.
  14. 14. Over $5,000 worth of prizes and 100s winners and counting</li></li></ul><li>What it means for Your Apps<br />You will be able to give away prizes worldwide for the most engaged / best players on Your Application or applications; lifting the total daily page views and revenue.<br />Results on Apps integrated to date<br />* = The Projected Numbers are based on previous MAUs, potential of the Apps to recapture lost users, growth trends and existing competition and its not a binding assertion. . <br />
  15. 15. Overall Result on Apps<br />2.8 MM more Page Views + Ad Impressions <br />Detailed User Engagement Insight (within and across Applications)<br />Increased Revenue through Advertisement and User-Prize Buy Options<br />Revenue Share on FB connect sites for Users claimed by your Apps!!<br />
  16. 16. How it works<br />App Developer:<br /><ul><li> Sets Prize rules
  17. 17. Sets winner selection requirements
  18. 18. Sets prize Timeframe </li></ul>Users:<br /><ul><li>Select Prizes categories
  19. 19. Play to be the best player with highest score </li></ul>AppPrizes:<br />Targets users with higher monetization revenue & splits with developer<br />Handles all winner prize fulfillment <br />
  20. 20. Testimonials :Sudoku Solver App<br />Sudoku solver is the most popular sudoku game in facebook with color coding, timer graph, pencil mode, hints , daily and random Sudoku's …<br />Sudoku’s Engagement was dropping<br /><ul><li>60% of users lost in 5 weeks period</li></ul>AppPrizes integrated to provide real prizes in a tournament every week to top players<br /><ul><li>43% Increase in user engagement in 6 weeks
  21. 21. Lifted Overall Page views by 18%*</li></ul>AppPrize Started<br />*based on statistical regression analysis over 3 month period<br />
  22. 22. Testimonials :The Restaurant City Market App<br />RCM will let you find trading partners for Restaurant City quickly and easily. Just specify which ingredients you want and which you are willing to give away<br />Competitive pressure from similar restaurant trading based apps. <br />AppPrizes lifted number of Page Views generated by 89% halting decline of app engagement*<br />*based on statistical regression analysis over 3 month period<br />
  23. 23. Few of the winners- over $3,000 in prize value<br />
  24. 24. Overall Results<br />By incentivizing the user’s experience we are able to increase user’s engagement <br />In the process<br />Doubled Page impression per user<br />Increased Minutes spent on the applications<br />& <br />75% increase in Revenue for Publishers <br />
  25. 25. AppPrizes is a FREE, Easy way to extend the life and, hence revenue on your Apps.<br /><br />It only takes 2 – 5 minutes to Sign, Customize design to fit your App & Implement and Go Live!<br />We provide you with the API, You run the contest & Pick winner, we handle the fulfillment (contacting/shipping prizes)!<br />Sign and Copy the Code<br />Customize Your Design<br />Go Live & Start Rewarding<br />
  26. 26. Thank You<br />For More Information, you can visit us at <br />www.AppPrizes.com<br />Or sign to a Developer Account @<br />http://developer.appprizes.com<br />AppPrizes is a Corporation registered and based in the State of Washington. www.AppPrizes.com<br />17735 105th St. 202, Seattle, WA, 98055, Phone-425-390-4167, info@AppPrizes.com<br />

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