Pretty In Pink Fashion Show

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Pretty In Pink Fashion Show

  1. 1. Pretty in Pink Fashion Show presented by Susan G. Komen Foundation Mattie Playne Rudy Raymond Alfred Maxwell Elana Plotkin Danielle Pechac
  2. 2. Introduction  Pretty in Pink Fashion Show presented by Susan G. Komen Foundation for Breast Cancer  Date: October 1, 2009  Time: show begins at 8pm, refreshments will be served at 6:15pm.  Venue: Altman Building, NYC
  3. 3. The Altman Buidling  Located in New York City
  4. 4. The Host  Ellen DeGeneres
  5. 5. Designer: Betsy Johnson  Breast Cancer Survivor
  6. 6. Betsy Johnson’s Collection
  7. 7. Designer: Marc Jacobs
  8. 8. Marc Jacobs Collection
  9. 9. Michael Knight  From Project Runway!
  10. 10. Michael Knight’s Collection
  11. 11. Sponsorships  Presenting: Susan G. Komen Foundation -Providing - Money for for set up of event - Pink Bracelets - Pink Coach key chains - Receiving - 90% of the profits - Opportunity to make the event annual
  12. 12. Sponsorships Cont’d  Media: WABC-TV - Providing free media coverage - Receiving positive association
  13. 13. Sponsorships Cont’d  In-Kind: Ciroc  Providing  All vodka for event  Bringing celebrity endorser Sean P. Diddy Combs  Receiving exposure of product  Image match
  14. 14. Sponsorships Cont’d  In-Kind: DJ Girl Talk  Providing  Music (before, during, after)  Receiving  Image enhancement  In-Kind: Creative Cakes  Providing a pink ribbon shaped cake  Will receive exposure to influential people of NYC
  15. 15. Food  Farrier Food catering  Fine dining image  Upscale image  Hors’ Devours  Spacing issues  Social environment  Timing
  16. 16. Food Cont’d  Menu  Sushi Rolls:  California Roll: crab, avocado, cucumber, rice  JB Roll: salmon, cream cheese, scallion, avocado  Moon Roll: tuna, red snapper, cream cheese, avocado, masago  Mexican Roll: fried shrimp, cream cheese, avocado, eel sauce  Condiments: Soy Sauce, Wasabi, Ginger  Stuffed tomatoes (vegetarian)  Miniature vegetarian quiches:  Spinach, Tomatoes, Cheese/ Egg  Thai chicken satay with peanut sauce  Miniature Crab Cakes with Lemon Tarragon Sauce  Dessert :  Tiramisu dessert tray  Creative Cakes: Pink Ribbon Cake -A vanilla cake filled with Raspberry filling  Chocolate dipped strawberries with Ciroc Vodka filling (non vodka available)
  17. 17. Food Cont’d  One menu item with peanuts  Sign  Two vegetarian options  Volunteer food provided
  18. 18. Beverages  Ciroc Vodka drink  http://cirocvodka.com/  Full bar and Coca-Cola products  Bartenders and servers hired through the Altman building
  19. 19. Risk Management  General Liability  Security staff will be on hand in the event of any disturbance  Comprehensive general liability insurance will be purchased  Insurance will cover claims of bodily injury, property damage, and personal injury resulting from the event  All staff must be fully trained; this will reduce any and all negligence.  Fire Marshall will come and inspect electrical outlets and wires according to codes and regulations.
  20. 20. Risk Management cont’d  Crisis Management キ Fully trained paramedic staff will be on hand キ Full security staff will be on hand キ Emergency exist signs clearly visible キ There will be no blockages to emergency exits/ fire exits キ In the event of fire: security staff will aid attendees in exiting building through designated fire exits in an orderly manner キ In the event of extreme medical situation: paramedic staff will attempt to handle the matter in a professional manner キ In the event of performance no-show: the next scheduled speaker will hit the stage キ In the event of host no-show: DJ Girl Talk is prepared to host fashion show キ In the event of electrical or equipment failure: AV/ electrical team will attempt to handle the matter in a timely manner
  21. 21. Utilities 2000 kW Cummins Powered Generator 36’ ’ 24 outlet Power Strip
  22. 22. Permits
  23. 23. Event Marketing  RADIO  New York radio stations advertise (popular channels)
  24. 24. Marketing Cont’d  ONLINE  -Event website promoting fashion show, has details, ticket purchasing  -Link on Susan G. Komen website  -Facebook ads/events  OUTDOOR  -Signs for outside of building the week of the event
  25. 25. Marketing Cont’d  FLIERS  -2000 fliers given away on the street  -post fliers around the city  NEWS COVERAGE  -ask fashion related channels (ie entertainment, vh1) to cover event  -celebrity invitations should bring magazines/paparazzi to event
  26. 26. Marketing Cont’d NEWSPAPER  -Ads in weekend/event/style section of newspaper
  27. 27. Media Relations Free for media Special seating Security between media and celebrity guests Additional coverage areas for extra fees
  28. 28. Rental of Venue and Items  Venue  Linens  Runway
  29. 29. Budget  Total Expenses: $37,478  Total Revenue: $75,000  Total Profit being donated to Susan G. Komen Foundation: $37,532

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