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Pretty In Pink Fashion Show

Pretty In Pink Fashion Show






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    Pretty In Pink Fashion Show Pretty In Pink Fashion Show Presentation Transcript

    • Pretty in Pink Fashion Show presented by Susan G. Komen Foundation Mattie Playne Rudy Raymond Alfred Maxwell Elana Plotkin Danielle Pechac
    • Introduction  Pretty in Pink Fashion Show presented by Susan G. Komen Foundation for Breast Cancer  Date: October 1, 2009  Time: show begins at 8pm, refreshments will be served at 6:15pm.  Venue: Altman Building, NYC
    • The Altman Buidling  Located in New York City
    • The Host  Ellen DeGeneres
    • Designer: Betsy Johnson  Breast Cancer Survivor
    • Betsy Johnson’s Collection
    • Designer: Marc Jacobs
    • Marc Jacobs Collection
    • Michael Knight  From Project Runway!
    • Michael Knight’s Collection
    • Sponsorships  Presenting: Susan G. Komen Foundation -Providing - Money for for set up of event - Pink Bracelets - Pink Coach key chains - Receiving - 90% of the profits - Opportunity to make the event annual
    • Sponsorships Cont’d  Media: WABC-TV - Providing free media coverage - Receiving positive association
    • Sponsorships Cont’d  In-Kind: Ciroc  Providing  All vodka for event  Bringing celebrity endorser Sean P. Diddy Combs  Receiving exposure of product  Image match
    • Sponsorships Cont’d  In-Kind: DJ Girl Talk  Providing  Music (before, during, after)  Receiving  Image enhancement  In-Kind: Creative Cakes  Providing a pink ribbon shaped cake  Will receive exposure to influential people of NYC
    • Food  Farrier Food catering  Fine dining image  Upscale image  Hors’ Devours  Spacing issues  Social environment  Timing
    • Food Cont’d  Menu  Sushi Rolls:  California Roll: crab, avocado, cucumber, rice  JB Roll: salmon, cream cheese, scallion, avocado  Moon Roll: tuna, red snapper, cream cheese, avocado, masago  Mexican Roll: fried shrimp, cream cheese, avocado, eel sauce  Condiments: Soy Sauce, Wasabi, Ginger  Stuffed tomatoes (vegetarian)  Miniature vegetarian quiches:  Spinach, Tomatoes, Cheese/ Egg  Thai chicken satay with peanut sauce  Miniature Crab Cakes with Lemon Tarragon Sauce  Dessert :  Tiramisu dessert tray  Creative Cakes: Pink Ribbon Cake -A vanilla cake filled with Raspberry filling  Chocolate dipped strawberries with Ciroc Vodka filling (non vodka available)
    • Food Cont’d  One menu item with peanuts  Sign  Two vegetarian options  Volunteer food provided
    • Beverages  Ciroc Vodka drink  http://cirocvodka.com/  Full bar and Coca-Cola products  Bartenders and servers hired through the Altman building
    • Risk Management  General Liability  Security staff will be on hand in the event of any disturbance  Comprehensive general liability insurance will be purchased  Insurance will cover claims of bodily injury, property damage, and personal injury resulting from the event  All staff must be fully trained; this will reduce any and all negligence.  Fire Marshall will come and inspect electrical outlets and wires according to codes and regulations.
    • Risk Management cont’d  Crisis Management キ Fully trained paramedic staff will be on hand キ Full security staff will be on hand キ Emergency exist signs clearly visible キ There will be no blockages to emergency exits/ fire exits キ In the event of fire: security staff will aid attendees in exiting building through designated fire exits in an orderly manner キ In the event of extreme medical situation: paramedic staff will attempt to handle the matter in a professional manner キ In the event of performance no-show: the next scheduled speaker will hit the stage キ In the event of host no-show: DJ Girl Talk is prepared to host fashion show キ In the event of electrical or equipment failure: AV/ electrical team will attempt to handle the matter in a timely manner
    • Utilities 2000 kW Cummins Powered Generator 36’ ’ 24 outlet Power Strip
    • Permits
    • Event Marketing  RADIO  New York radio stations advertise (popular channels)
    • Marketing Cont’d  ONLINE  -Event website promoting fashion show, has details, ticket purchasing  -Link on Susan G. Komen website  -Facebook ads/events  OUTDOOR  -Signs for outside of building the week of the event
    • Marketing Cont’d  FLIERS  -2000 fliers given away on the street  -post fliers around the city  NEWS COVERAGE  -ask fashion related channels (ie entertainment, vh1) to cover event  -celebrity invitations should bring magazines/paparazzi to event
    • Marketing Cont’d NEWSPAPER  -Ads in weekend/event/style section of newspaper
    • Media Relations Free for media Special seating Security between media and celebrity guests Additional coverage areas for extra fees
    • Rental of Venue and Items  Venue  Linens  Runway
    • Budget  Total Expenses: $37,478  Total Revenue: $75,000  Total Profit being donated to Susan G. Komen Foundation: $37,532