Mike Bernos Cd Release Event Older Version Comp
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Mike Bernos Cd Release Event Older Version Comp



Programming class at UF

Programming class at UF



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Mike Bernos Cd Release Event Older Version Comp Mike Bernos Cd Release Event Older Version Comp Presentation Transcript

  • Mike Bernos CD Release Event for the Harvest of Hope Foundation Presented by: Group Orange Stephanie Gold Katy Murphy Kristin Fields Mike Ohanyere Julie Shafer Robby Barbaro Rebecca Abrahamson
  • About Harvest of Hope Foundation
    • Mission: to provide emergency and
    • educational aid to migrant farm
    • workers and their families.
  • About Harvest of Hope Foundation
    • Distribute funds to pay for:
    • Gas
    • Tires
    • Car repairs
    • Rent
    • Food
    • Clothing
    • Medical services
    • Educational expenses
  • Program Goals and Objectives
  • About our Program
    • Who:
    • Business Professionals
    • Ages 30’s to 50’s
    • Although students were invited, the target audience was professional and socially aware Gainesville citizens.
  • About our Program
    • What: The Mike Bernos CD Release Party. This was a fundraising and awareness event to benefit the Harvest of Hope Foundation.
  • About our Program
    • Where: The Historic Thomas Center in Downtown Gainesville. It is a restored Mediterranean Revival-style hotel that is listed on the National Register of Historic Places.
  • About our Program
    • When: Thursday, November 19 th from 6:30-8:30PM
  • About our Program
    • Why: the purpose of this event was to raise money for the foundation, raise awareness of the foundation in the area, and promote a local artist.
  • Marketing and Promotions
    • Posters:
      • Stores
      • Restaurants
      • Campus
      • Business Partners
    • Press Release:
      • The Sun
      • Alligator
      • Radio
      • TV
      • Online
  • Marketing and Promotions
    • Online Advertising:
      • Facebook
      • Twitter
      • HOHFoundation Website
  • Sponsorships Graphic Designs By Tom Sponsorship levels were based on amount donated. Each sponsorship level received different incentives for donating.
  • Animation Plan
    • 2:00 -2:30PM: Sound check – sound check man
    • 2:30 –4:30PM: Downtime
    • 4:30 –5:30PM: General setup (tables, flowers, food, drinks, etc..) (all team members)
    • 5:30 -6:00PM: Finishing touches, deal with last minute emergencies (all team members)
  • Animation Plan Continued
    • 6:00 –6:30PM: Guests arrive (Greetings and registration) (all team members)
    • 6:30 –7:15PM: Social time (food and beverages need to be handled) (all team members)
    • 7:15 –7:20PM: Dr. Kellermen announcement/introduction (Dr. Kellerman)
    • 7:20 –8:15PM: Concert (team members need to be staged around the facility to deal with concerns and emergencies (all team members)
    • 8:15 –8:30PM: Giveaways (Dr. Kellermen)
    • 8:30 –9:00PM: Break down/Clean up (all team members)
  • Strengths of our Program
    • Everyone in our group contributed
    • The music was fantastic
    • Event ran smoothly and on time
    • Positive feedback from concertgoers
  • Weaknesses of our Program
    • Reaching One Target Audience
    • Not a well-known organization
    • Not as many participants as expected
  • Participant Evaluation
    • At the beginning of the concert, comment cards were handed out to the participants and collected at the end.
    • Evaluation Outcome:
    • 2/5 of participants heard about the event from an online source.
    • 4/5 of participants said they really enjoyed the concert.
    • The one complaint was that the facility was too cold.
  • A taste of the Mike Bernos Band’s Music
    • http://www.themikebernosband.com/audio/_mp3/
  • Any Questions?