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A white paper about the Membership Economy(tm). Nimble companies that have developed a Membership model are thriving. Others have been run off the road by newer models that adhere to the principles of membership.
Entire industries are reeling—just look at the drastic changes in the past few years to gaming, software, music and journalism. Major changes in technology and access are redefining historically slower-moving industries like financial services, hard goods and even airlines. New companies including those that rent, lend or offer unlimited or premium access instead of just “ownership,” have the opportunity to leapfrog industry leaders.
This white paper tells you what your company should do right now, to avoid being left behind by the Membership Economy. We will look at what the best companies are doing, and how industry leaders like AT&T,