The Judges want to be impressed by a visually stimulating one-page Ideas Sheet document. It must encapsulate everything that the team has thought about, and impart everything that makes their idea truly innovative.
Judges will be looking for evidence that shows students have understood the importance of lay-out and design in communicating their ideas effectively.
Teams must produce a Competitors Outline that provides a thorough investigation of the marketplace, which reveals the strengths and weaknesses of its main players, and uses comparable data to help shape and formulate their idea.
List potential competitors
Gather relevant, comparable information relating to costs, products and services
Present your findings in an interesting and informative way - graphs, tables, photos, diagrams, marketing material etc.