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Channel Strategies To Avoid Getting Lost With Your Content Marketing Program

by Content Marketing Director at Monetate on Jan 16, 2013

  • 555 views

Originally presented at the Online Marketing Institute B2B Digital Strategy Summit (January 2013) ...

Originally presented at the Online Marketing Institute B2B Digital Strategy Summit (January 2013)

Blogs, infographics, personas, white papers, key opinion leaders, influencers, Facebook Likes, podcasts, editorial calendars, Twitter. The list goes on and on. Getting a content marketing strategy off the ground is no easy task. Being successful is even harder. Hear how Monetate uses a simplified channel strategy to help drive sales, engagement, retention, leads and positive customer behavior.

In this session, you will:

• Learn how to leverage paid media and public relations to increase qualified sales opportunities
• Discover how to drive more website page views, unique visitors and traffic from social networks
• Get an inside view of how an innovative company has quickly built a content marketing program that drives results

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13 of 3 previous next Post a comment

  • chris2004x Chris Leonard at Digital Marketing Director Hi Rob, Wondering if you have me confused with another Chris Leonard. I'm not acquainted with Vince Blando - but, certainly know tons of Mikes. :) And, I believe Jill Zvorsky recently forwarded work samples to you. Hope to have the chance to meet you. Best, Chris 10 months ago
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  • RobYoegel Rob Yoegel, Content Marketing Director at Monetate Thanks, Chris. Tell Mike hello for me. I also know your Wellness guy, Vince Blando. 11 months ago
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  • chris2004x Chris Leonard at Digital Marketing Director Rob, Your presentations are really good, in both substance and style. Chris 11 months ago
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Channel Strategies To Avoid Getting Lost With Your Content Marketing Program Channel Strategies To Avoid Getting Lost With Your Content Marketing Program Presentation Transcript