Channel Strategies To Avoid Getting Lost With Your Content Marketing Program
by Rob Yoegel, Content Marketing Director at Monetate on Jan 16, 2013
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Originally presented at the Online Marketing Institute B2B Digital Strategy Summit (January 2013) ...
Originally presented at the Online Marketing Institute B2B Digital Strategy Summit (January 2013)
Blogs, infographics, personas, white papers, key opinion leaders, influencers, Facebook Likes, podcasts, editorial calendars, Twitter. The list goes on and on. Getting a content marketing strategy off the ground is no easy task. Being successful is even harder. Hear how Monetate uses a simplified channel strategy to help drive sales, engagement, retention, leads and positive customer behavior.
In this session, you will:
• Learn how to leverage paid media and public relations to increase qualified sales opportunities
• Discover how to drive more website page views, unique visitors and traffic from social networks
• Get an inside view of how an innovative company has quickly built a content marketing program that drives results
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