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The pros and cons  of Social Media www.further.co.uk
What is social media? www.further.co.uk simply, online social interaction.
So... is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?
www.further.co.uk Social media is the #1 activity on the Web.. (It overtook porn in 2008)
www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months
www.further.co.uk 80% of UK internet users visit social networking websites.
www.further.co.uk 18.2   Million visitors/month
www.further.co.uk Steven Fry has more  followers than readers of  ...combined!  & Thought leaders
www.further.co.uk 80% of  updates are  made from mobile devices. What does that mean to business?
www.further.co.uk 19% of  updates mention a product or brand. 4/5 of these are Q&A, the others express a sentiment
www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.
www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.
www.further.co.uk 78%  of consumers trust peer recommendations. 14%  trust adverts.
www.further.co.uk Social media may not be vital for your business, But it cannot be ignored.
www.further.co.uk Pros ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.further.co.uk ,[object Object],[object Object],[object Object],[object Object],Cons
www.further.co.uk So how should social media be approached?
www.further.co.uk Top tips 1. Listen 2. Understand 3. Interact / Respond 4. Be honest 5. Commit
www.further.co.uk Results: $6,500,000 in sales (2 years)
www.further.co.uk Results: 6600 followers, TV, Full Bookings
www.further.co.uk Results: 10,000’s profile visits, web exposure
www.further.co.uk Results: Successful re-launch, 790k fans
www.further.co.uk

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The Pros and Cons of Social Networking

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