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The Pros and Cons of Social Networking
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Presentation given to the Norfolk Chamber breakfast event on 9-12-09
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The Pros and Cons of Social Networking
1.
The pros and
cons of Social Media www.further.co.uk
2.
What is social
media? www.further.co.uk simply, online social interaction.
3.
So... is social
media a fad? www.further.co.uk Or is it the most important shift in marketing ever?
4.
www.further.co.uk Social media
is the #1 activity on the Web.. (It overtook porn in 2008)
5.
www.further.co.uk Time to
gain 50 million users 38 years 13 years 5 years 5 months
6.
www.further.co.uk 80% of
UK internet users visit social networking websites.
7.
www.further.co.uk 18.2
Million visitors/month
8.
www.further.co.uk Steven Fry
has more followers than readers of ...combined! & Thought leaders
9.
www.further.co.uk 80% of
updates are made from mobile devices. What does that mean to business?
10.
www.further.co.uk 19% of
updates mention a product or brand. 4/5 of these are Q&A, the others express a sentiment
11.
www.further.co.uk 25% of
search results for world’s top 20 brands are links to user generated content.
12.
www.further.co.uk 34% of
bloggers post opinions on products and brands. There are 200,000,000 blogs.
13.
www.further.co.uk 78%
of consumers trust peer recommendations. 14% trust adverts.
14.
www.further.co.uk Social media
may not be vital for your business, But it cannot be ignored.
15.
16.
17.
www.further.co.uk So how
should social media be approached?
18.
www.further.co.uk Top tips
1. Listen 2. Understand 3. Interact / Respond 4. Be honest 5. Commit
19.
www.further.co.uk Results: $6,500,000
in sales (2 years)
20.
www.further.co.uk Results: 6600
followers, TV, Full Bookings
21.
www.further.co.uk Results: 10,000’s
profile visits, web exposure
22.
www.further.co.uk Results: Successful
re-launch, 790k fans
23.
www.further.co.uk
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