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The Pros and Cons of Social Networking

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Presentation given to the Norfolk Chamber breakfast event on 9-12-09

Presentation given to the Norfolk Chamber breakfast event on 9-12-09

Published in: Business, Technology, Travel
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  • Transcript

    • 1. The pros and cons of Social Media www.further.co.uk
    • 2. What is social media? www.further.co.uk simply, online social interaction.
    • 3. So... is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?
    • 4. www.further.co.uk Social media is the #1 activity on the Web.. (It overtook porn in 2008)
    • 5. www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months
    • 6. www.further.co.uk 80% of UK internet users visit social networking websites.
    • 7. www.further.co.uk 18.2 Million visitors/month
    • 8. www.further.co.uk Steven Fry has more followers than readers of ...combined! & Thought leaders
    • 9. www.further.co.uk 80% of updates are made from mobile devices. What does that mean to business?
    • 10. www.further.co.uk 19% of updates mention a product or brand. 4/5 of these are Q&A, the others express a sentiment
    • 11. www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.
    • 12. www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.
    • 13. www.further.co.uk 78% of consumers trust peer recommendations. 14% trust adverts.
    • 14. www.further.co.uk Social media may not be vital for your business, But it cannot be ignored.
    • 15. www.further.co.uk Pros
      • Personal
      • Brand awareness & loyalty
      • Free feedback
      • Engage customers
      • Great ROI
    • 16. www.further.co.uk
      • Personal
      • Resources
      • Brand exposed
      • New approach
      Cons
    • 17. www.further.co.uk So how should social media be approached?
    • 18. www.further.co.uk Top tips 1. Listen 2. Understand 3. Interact / Respond 4. Be honest 5. Commit
    • 19. www.further.co.uk Results: $6,500,000 in sales (2 years)
    • 20. www.further.co.uk Results: 6600 followers, TV, Full Bookings
    • 21. www.further.co.uk Results: 10,000’s profile visits, web exposure
    • 22. www.further.co.uk Results: Successful re-launch, 790k fans
    • 23. www.further.co.uk

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