The Pros and Cons of Social Networking

The pros and cons of Social Media www.further.co.uk

What is social media? www.further.co.uk simply, online social interaction.

So... is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?

www.further.co.uk Social media is the #1 activity on the Web.. (It overtook porn in 2008)

www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months

www.further.co.uk 80% of UK internet users visit social networking websites.

www.further.co.uk 18.2 Million visitors/month

www.further.co.uk Steven Fry has more followers than readers of ...combined! & Thought leaders

www.further.co.uk 80% of updates are made from mobile devices. What does that mean to business?

www.further.co.uk 19% of updates mention a product or brand. 4/5 of these are Q&A, the others express a sentiment

www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.

www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.

www.further.co.uk 78% of consumers trust peer recommendations. 14% trust adverts.

www.further.co.uk Social media may not be vital for your business, But it cannot be ignored.

www.further.co.uk Pros
Personal
Brand awareness & loyalty
Free feedback
Engage customers
Great ROI

www.further.co.uk
Personal
Resources
Brand exposed
New approach
Cons

www.further.co.uk So how should social media be approached?

www.further.co.uk Top tips 1. Listen 2. Understand 3. Interact / Respond 4. Be honest 5. Commit

www.further.co.uk Results: $6,500,000 in sales (2 years)

www.further.co.uk Results: 6600 followers, TV, Full Bookings

www.further.co.uk Results: 10,000’s profile visits, web exposure

www.further.co.uk Results: Successful re-launch, 790k fans

www.further.co.uk

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by RobWelsby on Dec 09, 2009