Social Media & Online PR www.further.co.uk
www.further.co.uk
www.further.co.uk 80% of UK internet users visit social networking websites.
www.further.co.uk
www.further.co.uk Results: $6,500,000 in sales (2 years)
www.further.co.uk Lesson 1 Listen to, and engage with customers
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk
www.further.co.uk Lesson 2 Understand your tools and  train your staff
www.further.co.uk
www.further.co.uk 1992
www.further.co.uk 2004
www.further.co.uk 2004
www.further.co.uk Lesson 3 Turn negatives into positives,  you can’t ignore criticism online!
www.further.co.uk
www.further.co.uk Results: TV, Bookings, 7k Followers
www.further.co.uk Lesson 4 Harness social media to achieve real world, measurable results
www.further.co.uk
www.further.co.uk
www.further.co.uk Lesson 5 Encourage discussion to spread brand awareness
www.further.co.uk Results: 10,000’s profile visits, web exposure
 
Upcoming SlideShare
Loading in …5
×

CIM Digital Bootcamp - Social Media & Online Pr

398 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
398
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 09/11/08 09/11/08 Hello
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08
  • 09/11/08 09/11/08 Hello
  • CIM Digital Bootcamp - Social Media & Online Pr

    1. 1. Social Media & Online PR www.further.co.uk
    2. 2. www.further.co.uk
    3. 3. www.further.co.uk 80% of UK internet users visit social networking websites.
    4. 4. www.further.co.uk
    5. 5. www.further.co.uk Results: $6,500,000 in sales (2 years)
    6. 6. www.further.co.uk Lesson 1 Listen to, and engage with customers
    7. 7. www.further.co.uk
    8. 8. www.further.co.uk
    9. 9. www.further.co.uk
    10. 10. www.further.co.uk
    11. 11. www.further.co.uk Lesson 2 Understand your tools and train your staff
    12. 12. www.further.co.uk
    13. 13. www.further.co.uk 1992
    14. 14. www.further.co.uk 2004
    15. 15. www.further.co.uk 2004
    16. 16. www.further.co.uk Lesson 3 Turn negatives into positives, you can’t ignore criticism online!
    17. 17. www.further.co.uk
    18. 18. www.further.co.uk Results: TV, Bookings, 7k Followers
    19. 19. www.further.co.uk Lesson 4 Harness social media to achieve real world, measurable results
    20. 20. www.further.co.uk
    21. 21. www.further.co.uk
    22. 22. www.further.co.uk Lesson 5 Encourage discussion to spread brand awareness
    23. 23. www.further.co.uk Results: 10,000’s profile visits, web exposure

    ×