Social Media Where To Start
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Social Media Where To Start

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An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011

An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011

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  • Show of hands of people who had a personal website 5 – 10 years ago. Show of hands of people who had a blog 3-5 years ago. Show of hands of people who have a Twitter, Facebook, or Wordpress-like blog today?

Transcript

  • 1. 1
    Social Media –What’s it all about?
    Rob Thomas
    Managing Director
    WSI-eMarketing.com
  • 2. Two restaurants….
    2
    Which one would you take your partner to?
  • 3. You can’t ignore it!
    3
    But you’re ahead of most by just being here!
  • 4. What are the Social Media?
    4
    UK Statistics
  • 5. Who’s heard of So|Lo|Mo?
    What is it?
    Why use it?
    How can it be innovative
    Pubs/Restaurants/Hotels
    Social/Location/Mobile - Marketing -
  • 6. Introduction toThe Digital Presence Revolution
    What It Is, Why It’s Important, & How To Take Control of It
    6
  • 7. 1.0
    1.0+
    2.0
    2.0+
    Social Networks
    Micro
    Blogging
    Websites
    Blogs
    Usage
    Few skilled web
    developers
    (html)
    Semi-skilled consumers
    (no html)
    Anyone with friends
    Anyone who can type 140 characters
    Friction
    Private, real-time
    conversations
    Static, one-way
    Dynamic, two-way
    Frictionless broadcasting
    Publishing goes up exponentially as friction goes down!
    Publishing Revolution
  • 8. Why Is It Important?
    Businesses Have:
    static website & one way to be found
    They Need: fresh Web Presence & many ways to be found
    Your sites Local Directories Social Media Content Sites
    More Quality Content Published in More Places = More Customers
  • 9. Content created by You…
    Sites & Pages
    Directory listings
    Real-time updates
    Photos
    Videos
    $
    Offers
    Products
    Comments
    Thanks
    Replies
    Thanks
    Content created by others!!
    SHARE
    www
    WoM
    Links
    Reviews
    Referrals
    Shares & Likes
    Comments
    What is Quality Content?
  • 10. Quality Content Drives Web Presence
  • 11. What are the Benefits?
  • 12. The Social Business Hierarchy of Needs
    12
    Source:
    Altimeter Group
    (Aug 2011)
  • 13. repeat
    social marketing
    SIGN-UP/CLAIM YOUR PAGES
    passwords
    passwords
    tools
    repeat
    POST NEW UPDATES
    time
    Create
    Content
    fans
    repeat
    SEO
    repeat
    research
    repeat
    time
    repeat
    directories
    MONITOR & RESPOND
    reviews
    SEO
    LOAD YOUR
    CONTENT
    repeat
    analytics
    repeat
    KEEP TRACK OF IT ALL
    tools
    repeat
    leads
    followers
    reputation management
    I need to run my business
    What are the Challenges?
  • 14. 14
    Go to where your audience is..
  • 15. You need a ‘web presence’ strategy
    15
  • 16. Our Web Presence Strategy
    16
  • 17. Can we help? - Our Products
    17
  • 18. But where to start???
    Of course we can help!
    Full range of eMarketing Services
    Dedicated in-house consulting
    However, we found:
    Business Owners
    Managing Directors
    Marketing Directors
    Those responsible…
    Wanted something to help them get started..
    18
  • 19. Social Media Strategy Workshops
    We run them monthly
    Deep dive events too
    Attendee feedback
    3 valid outcomes
    Find out more @
    Wsi-eMarketing.com
    19
  • 20. Or if you’ve started we can…
    Provide you with an analysis of your own website, Facebook & Twitter
    And a competitor analysis, all this…
    FREE of charge to give you ‘peace of mind’
    (my giveaway today)
    And if you attend one of our workshops you also get a 75 page
    Social Media Strategy Kit
    20
  • 21. 21
    Contact……
    Rob Thomas
    Managing Director
    WSI-eMarketing.com
    eMail: rob.thomas@wsi-emarketing.com
    Call: 01454 261111 or 07788916505