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Social Media Where To Start

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An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011

An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011


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  • Show of hands of people who had a personal website 5 – 10 years ago. Show of hands of people who had a blog 3-5 years ago. Show of hands of people who have a Twitter, Facebook, or Wordpress-like blog today?
  • Transcript

    • 1. 1
      Social Media –What’s it all about?
      Rob Thomas
      Managing Director
      WSI-eMarketing.com
    • 2. Two restaurants….
      2
      Which one would you take your partner to?
    • 3. You can’t ignore it!
      3
      But you’re ahead of most by just being here!
    • 4. What are the Social Media?
      4
      UK Statistics
    • 5. Who’s heard of So|Lo|Mo?
      What is it?
      Why use it?
      How can it be innovative
      Pubs/Restaurants/Hotels
      Social/Location/Mobile - Marketing -
    • 6. Introduction toThe Digital Presence Revolution
      What It Is, Why It’s Important, & How To Take Control of It
      6
    • 7. 1.0
      1.0+
      2.0
      2.0+
      Social Networks
      Micro
      Blogging
      Websites
      Blogs
      Usage
      Few skilled web
      developers
      (html)
      Semi-skilled consumers
      (no html)
      Anyone with friends
      Anyone who can type 140 characters
      Friction
      Private, real-time
      conversations
      Static, one-way
      Dynamic, two-way
      Frictionless broadcasting
      Publishing goes up exponentially as friction goes down!
      Publishing Revolution
    • 8. Why Is It Important?
      Businesses Have:
      static website & one way to be found
      They Need: fresh Web Presence & many ways to be found
      Your sites Local Directories Social Media Content Sites
      More Quality Content Published in More Places = More Customers
    • 9. Content created by You…
      Sites & Pages
      Directory listings
      Real-time updates
      Photos
      Videos
      $
      Offers
      Products
      Comments
      Thanks
      Replies
      Thanks
      Content created by others!!
      SHARE
      www
      WoM
      Links
      Reviews
      Referrals
      Shares & Likes
      Comments
      What is Quality Content?
    • 10. Quality Content Drives Web Presence
    • 11. What are the Benefits?
    • 12. The Social Business Hierarchy of Needs
      12
      Source:
      Altimeter Group
      (Aug 2011)
    • 13. repeat
      social marketing
      SIGN-UP/CLAIM YOUR PAGES
      passwords
      passwords
      tools
      repeat
      POST NEW UPDATES
      time
      Create
      Content
      fans
      repeat
      SEO
      repeat
      research
      repeat
      time
      repeat
      directories
      MONITOR & RESPOND
      reviews
      SEO
      LOAD YOUR
      CONTENT
      repeat
      analytics
      repeat
      KEEP TRACK OF IT ALL
      tools
      repeat
      leads
      followers
      reputation management
      I need to run my business
      What are the Challenges?
    • 14. 14
      Go to where your audience is..
    • 15. You need a ‘web presence’ strategy
      15
    • 16. Our Web Presence Strategy
      16
    • 17. Can we help? - Our Products
      17
    • 18. But where to start???
      Of course we can help!
      Full range of eMarketing Services
      Dedicated in-house consulting
      However, we found:
      Business Owners
      Managing Directors
      Marketing Directors
      Those responsible…
      Wanted something to help them get started..
      18
    • 19. Social Media Strategy Workshops
      We run them monthly
      Deep dive events too
      Attendee feedback
      3 valid outcomes
      Find out more @
      Wsi-eMarketing.com
      19
    • 20. Or if you’ve started we can…
      Provide you with an analysis of your own website, Facebook & Twitter
      And a competitor analysis, all this…
      FREE of charge to give you ‘peace of mind’
      (my giveaway today)
      And if you attend one of our workshops you also get a 75 page
      Social Media Strategy Kit
      20
    • 21. 21
      Contact……
      Rob Thomas
      Managing Director
      WSI-eMarketing.com
      eMail: rob.thomas@wsi-emarketing.com
      Call: 01454 261111 or 07788916505