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1,[object Object],Social Media –What’s it all about?,[object Object],Rob Thomas,[object Object],Managing Director,[object Object],WSI-eMarketing.com,[object Object]
Two restaurants….,[object Object],2,[object Object],Which one would you take your partner to?,[object Object]
You can’t ignore it!,[object Object],3,[object Object],But you’re ahead of most by just being here!,[object Object]
What are the Social Media?,[object Object],4,[object Object],UK Statistics,[object Object]
Who’s heard of So|Lo|Mo?,[object Object], What is it?,[object Object], Why use it?,[object Object], How can it be innovative,[object Object],Pubs/Restaurants/Hotels,[object Object],Social/Location/Mobile        - Marketing -,[object Object]
Introduction toThe Digital Presence Revolution,[object Object],What It Is, Why It’s Important, & How To Take Control of It,[object Object],6,[object Object]
1.0,[object Object],1.0+,[object Object],2.0,[object Object],2.0+,[object Object],Social Networks,[object Object],Micro ,[object Object],Blogging,[object Object],Websites,[object Object],Blogs,[object Object],Usage,[object Object],Few skilled web ,[object Object],developers,[object Object],(html),[object Object],Semi-skilled consumers,[object Object],(no html),[object Object],Anyone with friends,[object Object],Anyone who can type 140 characters,[object Object],Friction,[object Object],Private,     real-time,[object Object],conversations,[object Object],Static, one-way,[object Object],Dynamic, two-way,[object Object],Frictionless broadcasting,[object Object],Publishing goes up exponentially as friction goes down!,[object Object],Publishing Revolution,[object Object]
Why Is It Important?,[object Object],Businesses Have:,[object Object],static website & one way to be found,[object Object],They Need: fresh Web Presence & many ways to be found,[object Object],Your sites             Local Directories            Social Media               Content Sites ,[object Object],More Quality Content Published in More Places = More Customers,[object Object]
Content created by You…,[object Object],Sites & Pages,[object Object],Directory listings,[object Object],Real-time updates,[object Object],Photos,[object Object],Videos,[object Object],$,[object Object],Offers,[object Object],Products,[object Object],Comments,[object Object],Thanks,[object Object],Replies,[object Object],Thanks,[object Object],Content created by others!!,[object Object],SHARE,[object Object],www,[object Object],WoM,[object Object],Links,[object Object],Reviews,[object Object],Referrals,[object Object],Shares & Likes,[object Object],Comments,[object Object],What is Quality Content?,[object Object]
Quality Content Drives Web Presence,[object Object]
What are the Benefits?,[object Object]
The Social Business Hierarchy of Needs,[object Object],12,[object Object],Source:,[object Object],Altimeter Group,[object Object],(Aug 2011),[object Object]
repeat,[object Object],social marketing,[object Object],SIGN-UP/CLAIM YOUR PAGES,[object Object],passwords,[object Object],passwords,[object Object],tools,[object Object],repeat,[object Object],POST NEW UPDATES,[object Object],time,[object Object],Create ,[object Object],Content,[object Object],fans,[object Object],repeat,[object Object],SEO ,[object Object],repeat,[object Object],research,[object Object],repeat,[object Object],time,[object Object],repeat,[object Object],directories,[object Object],MONITOR & RESPOND,[object Object],reviews,[object Object],SEO,[object Object],LOAD YOUR ,[object Object],CONTENT,[object Object],repeat,[object Object],analytics,[object Object],repeat,[object Object],KEEP TRACK OF IT ALL,[object Object],tools,[object Object],repeat,[object Object],leads,[object Object],followers,[object Object],reputation management,[object Object],I need to run my business   ,[object Object],What are the Challenges?,[object Object]
14,[object Object],Go to where your audience is..,[object Object]
You need a ‘web presence’ strategy,[object Object],15,[object Object]
Our Web Presence Strategy,[object Object],16,[object Object]
Can we help? - Our Products,[object Object],17,[object Object]
But where to start???,[object Object],Of course we can help!,[object Object],Full range of eMarketing Services,[object Object],Dedicated in-house consulting,[object Object],However, we found:,[object Object],Business Owners,[object Object],Managing Directors,[object Object],Marketing Directors,[object Object],Those responsible…,[object Object],Wanted something to help them get started..,[object Object],18,[object Object]
Social Media Strategy Workshops,[object Object],We run them monthly,[object Object],Deep dive events too,[object Object],Attendee feedback,[object Object],3 valid outcomes,[object Object],Find out more @,[object Object],Wsi-eMarketing.com,[object Object],19,[object Object]
Or if you’ve started we can…,[object Object],Provide you with an analysis of your own website, Facebook & Twitter,[object Object],And a competitor analysis, all this…,[object Object],FREE of charge to give you ‘peace of mind’,[object Object],(my giveaway today),[object Object],And if you attend one of our workshops you also get a 75 page,[object Object],Social Media Strategy Kit,[object Object],20,[object Object]
21,[object Object],Contact……,[object Object],Rob Thomas,[object Object],Managing Director,[object Object],WSI-eMarketing.com,[object Object],eMail: rob.thomas@wsi-emarketing.com,[object Object],Call: 01454 261111 or 07788916505,[object Object]

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Social Media Where To Start

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Editor's Notes

  1. Show of hands of people who had a personal website 5 – 10 years ago. Show of hands of people who had a blog 3-5 years ago. Show of hands of people who have a Twitter, Facebook, or Wordpress-like blog today?