View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Who’s heard of So|Lo|Mo? What is it? Why use it? How can it be innovative Pubs/Restaurants/Hotels Social/Location/Mobile - Marketing -
Introduction toThe Digital Presence Revolution What It Is, Why It’s Important, & How To Take Control of It 6
1.0 1.0+ 2.0 2.0+ Social Networks Micro Blogging Websites Blogs Usage Few skilled web developers (html) Semi-skilled consumers (no html) Anyone with friends Anyone who can type 140 characters Friction Private, real-time conversations Static, one-way Dynamic, two-way Frictionless broadcasting Publishing goes up exponentially as friction goes down! Publishing Revolution
Why Is It Important? Businesses Have: static website & one way to be found They Need: fresh Web Presence & many ways to be found Your sites Local Directories Social Media Content Sites More Quality Content Published in More Places = More Customers
Content created by You… Sites & Pages Directory listings Real-time updates Photos Videos $ Offers Products Comments Thanks Replies Thanks Content created by others!! SHARE www WoM Links Reviews Referrals Shares & Likes Comments What is Quality Content?
The Social Business Hierarchy of Needs 12 Source: Altimeter Group (Aug 2011)
repeat social marketing SIGN-UP/CLAIM YOUR PAGES passwords passwords tools repeat POST NEW UPDATES time Create Content fans repeat SEO repeat research repeat time repeat directories MONITOR & RESPOND reviews SEO LOAD YOUR CONTENT repeat analytics repeat KEEP TRACK OF IT ALL tools repeat leads followers reputation management I need to run my business What are the Challenges?
But where to start??? Of course we can help! Full range of eMarketing Services Dedicated in-house consulting However, we found: Business Owners Managing Directors Marketing Directors Those responsible… Wanted something to help them get started.. 18
Social Media Strategy Workshops We run them monthly Deep dive events too Attendee feedback 3 valid outcomes Find out more @ Wsi-eMarketing.com 19
Or if you’ve started we can… Provide you with an analysis of your own website, Facebook & Twitter And a competitor analysis, all this… FREE of charge to give you ‘peace of mind’ (my giveaway today) And if you attend one of our workshops you also get a 75 page Social Media Strategy Kit 20
21 Contact…… Rob Thomas Managing Director WSI-eMarketing.com eMail: email@example.com Call: 01454 261111 or 07788916505