Your SlideShare is downloading. ×
0
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Social Media Where To Start
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Where To Start

336

Published on

An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011

An extract from an Introduction to Social Media that Rob delivered to the Prestbury Marketing Day held October 2011

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
336
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Show of hands of people who had a personal website 5 – 10 years ago. Show of hands of people who had a blog 3-5 years ago. Show of hands of people who have a Twitter, Facebook, or Wordpress-like blog today?
  • Transcript

    • 1. 1<br />Social Media –What’s it all about?<br />Rob Thomas<br />Managing Director<br />WSI-eMarketing.com<br />
    • 2. Two restaurants….<br />2<br />Which one would you take your partner to?<br />
    • 3. You can’t ignore it!<br />3<br />But you’re ahead of most by just being here!<br />
    • 4. What are the Social Media?<br />4<br />UK Statistics<br />
    • 5. Who’s heard of So|Lo|Mo?<br /> What is it?<br /> Why use it?<br /> How can it be innovative<br />Pubs/Restaurants/Hotels<br />Social/Location/Mobile - Marketing -<br />
    • 6. Introduction toThe Digital Presence Revolution<br />What It Is, Why It’s Important, &amp; How To Take Control of It<br />6<br />
    • 7. 1.0<br />1.0+<br />2.0<br />2.0+<br />Social Networks<br />Micro <br />Blogging<br />Websites<br />Blogs<br />Usage<br />Few skilled web <br />developers<br />(html)<br />Semi-skilled consumers<br />(no html)<br />Anyone with friends<br />Anyone who can type 140 characters<br />Friction<br />Private, real-time<br />conversations<br />Static, one-way<br />Dynamic, two-way<br />Frictionless broadcasting<br />Publishing goes up exponentially as friction goes down!<br />Publishing Revolution<br />
    • 8. Why Is It Important?<br />Businesses Have:<br />static website &amp; one way to be found<br />They Need: fresh Web Presence &amp; many ways to be found<br />Your sites Local Directories Social Media Content Sites <br />More Quality Content Published in More Places = More Customers<br />
    • 9. Content created by You…<br />Sites &amp; Pages<br />Directory listings<br />Real-time updates<br />Photos<br />Videos<br />$<br />Offers<br />Products<br />Comments<br />Thanks<br />Replies<br />Thanks<br />Content created by others!!<br />SHARE<br />www<br />WoM<br />Links<br />Reviews<br />Referrals<br />Shares &amp; Likes<br />Comments<br />What is Quality Content?<br />
    • 10. Quality Content Drives Web Presence<br />
    • 11. What are the Benefits?<br />
    • 12. The Social Business Hierarchy of Needs<br />12<br />Source:<br />Altimeter Group<br />(Aug 2011)<br />
    • 13. repeat<br />social marketing<br />SIGN-UP/CLAIM YOUR PAGES<br />passwords<br />passwords<br />tools<br />repeat<br />POST NEW UPDATES<br />time<br />Create <br />Content<br />fans<br />repeat<br />SEO <br />repeat<br />research<br />repeat<br />time<br />repeat<br />directories<br />MONITOR &amp; RESPOND<br />reviews<br />SEO<br />LOAD YOUR <br />CONTENT<br />repeat<br />analytics<br />repeat<br />KEEP TRACK OF IT ALL<br />tools<br />repeat<br />leads<br />followers<br />reputation management<br />I need to run my business <br />What are the Challenges?<br />
    • 14. 14<br />Go to where your audience is..<br />
    • 15. You need a ‘web presence’ strategy<br />15<br />
    • 16. Our Web Presence Strategy<br />16<br />
    • 17. Can we help? - Our Products<br />17<br />
    • 18. But where to start???<br />Of course we can help!<br />Full range of eMarketing Services<br />Dedicated in-house consulting<br />However, we found:<br />Business Owners<br />Managing Directors<br />Marketing Directors<br />Those responsible…<br />Wanted something to help them get started..<br />18<br />
    • 19. Social Media Strategy Workshops<br />We run them monthly<br />Deep dive events too<br />Attendee feedback<br />3 valid outcomes<br />Find out more @<br />Wsi-eMarketing.com<br />19<br />
    • 20. Or if you’ve started we can…<br />Provide you with an analysis of your own website, Facebook &amp; Twitter<br />And a competitor analysis, all this…<br />FREE of charge to give you ‘peace of mind’<br />(my giveaway today)<br />And if you attend one of our workshops you also get a 75 page<br />Social Media Strategy Kit<br />20<br />
    • 21. 21<br />Contact……<br />Rob Thomas<br />Managing Director<br />WSI-eMarketing.com<br />eMail: rob.thomas@wsi-emarketing.com<br />Call: 01454 261111 or 07788916505<br />

    ×