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TUDelft How to train your social media ambassadors EUPRIO
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TUDelft How to train your social media ambassadors EUPRIO

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At EUPRIO 2013 me and my colleague Karlijn de Wit presented a workshop on how to train social media ambassadors. …

At EUPRIO 2013 me and my colleague Karlijn de Wit presented a workshop on how to train social media ambassadors.
TU Delft uses students in the webcare team, and they need to be trained to be ambassadors

Published in: News & Politics, Business

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Transcript

  • 1. 05/30/12 Challenge the future Delft University of Technology How to train your social media ambassadors? Rob Speekenbrink & Karlijn de Wit, marketing & communication TU Delft
  • 2. Reality check
  • 3. Monitoring
  • 4. Interaction
  • 5. Sentiment
  • 6. Corporate branding
  • 7. They are all ambassadors
  • 8. University = scientists teachers non-scientists all students
  • 9. We just train them
  • 10. But that’s not what we’re going to talk about today we’re not the target group Karlijn
  • 11. Using students for our webcare
  • 12. skills
  • 13. creativity & brains
  • 14. networks
  • 15. Time on their hands
  • 16. They speak the language
  • 17. Not all of them are fit for the job Not every one of them is fit for the job
  • 18. Danger 1: They come and go
  • 19. Danger 2: It’s out of your hands. Do you trust them enough?
  • 20. Danger 3: Are they as biased as we are?
  • 21. But they do exist
  • 22. And we train them Rob And now you are the students in our webare team
  • 23. Content
  • 24. Tools / technical stuff
  • 25. Behavior
  • 26. Organisation
  • 27. Content Karlijn
  • 28. why is this good content?
  • 29. Student politics - KdW
  • 30. Technical / tools Rob
  • 31. Monitoring tools
  • 32. Tweetdeck
  • 33. Facebook / Ads
  • 34. LinkedIn company and alumni group
  • 35. Behavior Karlijn
  • 36. Organisation Rob
  • 37. Organisation sensitivity
  • 38. Who knows what?
  • 39. The website = the truth
  • 40. Departimentalisation
  • 41. F.A.Q.
  • 42. Our responsibility but effort together
  • 43. QuickTime™ and a H.264 decompressor are needed to see this picture.
  • 44. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114 Karlijn de Wit Marketer @dewitk +316-38829157