05/30/12
Challenge the future
Delft
University of
Technology
How to train your social media
ambassadors?
Rob Speekenbrink ...
Reality check
Monitoring
Interaction
Sentiment
Corporate branding
They are all
ambassadors
University
=
scientists
teachers
non-scientists
all students
We just train
them
But that’s not what we’re going
to talk about today
we’re not the target group
Karlijn
Using students for our webcare
skills
creativity & brains
networks
Time on their hands
They speak the language
Not all of them are fit for the job
Not every one of them
is fit for the job
Danger 1:
They come and go
Danger 2:
It’s out of your hands. Do
you trust them enough?
Danger 3:
Are they as biased as we
are?
But they do exist
And we train them
Rob
And now you are the
students in our webare
team
Content
Tools / technical stuff
Behavior
Organisation
Content
Karlijn
why is this good content?
Student politics - KdW
Technical / tools
Rob
Monitoring tools
Tweetdeck
Facebook / Ads
LinkedIn company and alumni
group
Behavior
Karlijn
Organisation
Rob
Organisation sensitivity
Who knows what?
The website = the truth
Departimentalisation
F.A.Q.
Our responsibility but effort together
QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Rob Speekenbrink
Consultant Online Media
@RobSpeekenbrink
+316-81834114
Karlijn de Wit
Marketer
@dewitk
+316-38829157
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
TUDelft How to train your social media ambassadors EUPRIO
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TUDelft How to train your social media ambassadors EUPRIO

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At EUPRIO 2013 me and my colleague Karlijn de Wit presented a workshop on how to train social media ambassadors.
TU Delft uses students in the webcare team, and they need to be trained to be ambassadors

Published in: News & Politics, Business
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TUDelft How to train your social media ambassadors EUPRIO

  1. 1. 05/30/12 Challenge the future Delft University of Technology How to train your social media ambassadors? Rob Speekenbrink & Karlijn de Wit, marketing & communication TU Delft
  2. 2. Reality check
  3. 3. Monitoring
  4. 4. Interaction
  5. 5. Sentiment
  6. 6. Corporate branding
  7. 7. They are all ambassadors
  8. 8. University = scientists teachers non-scientists all students
  9. 9. We just train them
  10. 10. But that’s not what we’re going to talk about today we’re not the target group Karlijn
  11. 11. Using students for our webcare
  12. 12. skills
  13. 13. creativity & brains
  14. 14. networks
  15. 15. Time on their hands
  16. 16. They speak the language
  17. 17. Not all of them are fit for the job Not every one of them is fit for the job
  18. 18. Danger 1: They come and go
  19. 19. Danger 2: It’s out of your hands. Do you trust them enough?
  20. 20. Danger 3: Are they as biased as we are?
  21. 21. But they do exist
  22. 22. And we train them Rob And now you are the students in our webare team
  23. 23. Content
  24. 24. Tools / technical stuff
  25. 25. Behavior
  26. 26. Organisation
  27. 27. Content Karlijn
  28. 28. why is this good content?
  29. 29. Student politics - KdW
  30. 30. Technical / tools Rob
  31. 31. Monitoring tools
  32. 32. Tweetdeck
  33. 33. Facebook / Ads
  34. 34. LinkedIn company and alumni group
  35. 35. Behavior Karlijn
  36. 36. Organisation Rob
  37. 37. Organisation sensitivity
  38. 38. Who knows what?
  39. 39. The website = the truth
  40. 40. Departimentalisation
  41. 41. F.A.Q.
  42. 42. Our responsibility but effort together
  43. 43. QuickTime™ and a H.264 decompressor are needed to see this picture.
  44. 44. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114 Karlijn de Wit Marketer @dewitk +316-38829157

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