TUDelft How to train your social media ambassadors EUPRIO
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

TUDelft How to train your social media ambassadors EUPRIO

on

  • 873 views

At EUPRIO 2013 me and my colleague Karlijn de Wit presented a workshop on how to train social media ambassadors. ...

At EUPRIO 2013 me and my colleague Karlijn de Wit presented a workshop on how to train social media ambassadors.
TU Delft uses students in the webcare team, and they need to be trained to be ambassadors

Statistics

Views

Total Views
873
Views on SlideShare
873
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

TUDelft How to train your social media ambassadors EUPRIO Presentation Transcript

  • 1. 05/30/12 Challenge the future Delft University of Technology How to train your social media ambassadors? Rob Speekenbrink & Karlijn de Wit, marketing & communication TU Delft
  • 2. Reality check
  • 3. Monitoring
  • 4. Interaction
  • 5. Sentiment
  • 6. Corporate branding
  • 7. They are all ambassadors
  • 8. University = scientists teachers non-scientists all students
  • 9. We just train them
  • 10. But that’s not what we’re going to talk about today we’re not the target group Karlijn
  • 11. Using students for our webcare
  • 12. skills
  • 13. creativity & brains
  • 14. networks
  • 15. Time on their hands
  • 16. They speak the language
  • 17. Not all of them are fit for the job Not every one of them is fit for the job
  • 18. Danger 1: They come and go
  • 19. Danger 2: It’s out of your hands. Do you trust them enough?
  • 20. Danger 3: Are they as biased as we are?
  • 21. But they do exist
  • 22. And we train them Rob And now you are the students in our webare team
  • 23. Content
  • 24. Tools / technical stuff
  • 25. Behavior
  • 26. Organisation
  • 27. Content Karlijn
  • 28. why is this good content?
  • 29. Student politics - KdW
  • 30. Technical / tools Rob
  • 31. Monitoring tools
  • 32. Tweetdeck
  • 33. Facebook / Ads
  • 34. LinkedIn company and alumni group
  • 35. Behavior Karlijn
  • 36. Organisation Rob
  • 37. Organisation sensitivity
  • 38. Who knows what?
  • 39. The website = the truth
  • 40. Departimentalisation
  • 41. F.A.Q.
  • 42. Our responsibility but effort together
  • 43. QuickTime™ and a H.264 decompressor are needed to see this picture.
  • 44. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114 Karlijn de Wit Marketer @dewitk +316-38829157