Personal branding and social media Young DelftPresentation Transcript
Personal – online - branding Why use social media? Rob Speekenbrink, marketing & communication
Social media – a short introduction
Hoezo “personal branding”?
Wat is personal branding?
Bouw en onderhoud je netwerk
Vragen en regels
1. Social media – a short introduction
What the HELL is social media?
Attitudes , orientations, or behaviors which take the interests, intentions, or needs of other people into account
The tendency to cluster with other people and to interact with them
Wikipedia: ”media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”
People share stories, knowledge, experience
It’s about conversations / interaction, not about pushing messages
It’s here to stay and there’s a lot of it
Does social media change our society?
The visibility and vulnerability of companies increases
People do not want to be told anymore, they expect interaction
The consumer is more and more empowered
News is now and somewehere. A worldwide crisis is spread in minutes
Anonymity is not much of an issue anymore
We are not looking for content anymore. It comes to us and it’s personalized
2. Why “personal branding”?
A personal brand means being able to be more visible than others Social media is just like real life. People will notice you and your work
If you do not manage your own
Somebody else will……….
Who am I?
Marketing & Communication
2. How to brand your own person
Build your network
What makes you tick?
What’s your strategy?
Who do you know?
Behave (also) online
Use your own name
Use LinkedIn, Twitter and Facebook but do it wisely
Choose your own channel(s)
(Start to) blog
Measure your effort
What Facebook can do for you?
>650 million members worldwide
Social networking search becomes more important than google
Impact is potentially endless
Opinion in Facebook on products and services is more important than non-friend opinions
78% of consumers trust their online experts. Only 14% trusts advertisements
What LinkedIn can do for you
55 million members worldwide
Average user is a 41 year old man with 15 years of working experience and a household income of > € 90.000
Over 80% of all companies uses LinkedIn in applications
Your resume is out there.
Network and recommendations are important
Find fellow experts in groups and join in the discussions
Exchange of knowledge will bring you further
What Twitter can do for you
Modern version of mouth to mouth advertising
News is now on a specific location
6 degrees of separation?
The news finds you
Influence can be very great
Ideal way to promote your expertise
Ideal way to lead people to your blog
Ideal to start the discussion
Maintaining your network
Follow and unfollow
Share / blog
Keep participating in discussions
Don’t rush it
Publish and use social media to buzz it
Speak at conferences
Share your presentations, photo’s, video’s etc
Rate other people’s content
“ Like” on Facebook
Much of the content can not be deleted
Google your name, brand and content
Rumors are easily spread but difficult to delete
Big brother is watching you
4. Do’s and don’t’s of social media
Social media do’s and don’ts
Be honest, factual and do not pretend to be someone you’re not
Social media are means to do something, not a goal