Minor HHS Digitale Communicatie 20131016

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Presentatie bij de Haagse Hogeschool, minor digitale communicatie. Gebaseerd op de training aan de webcare studenten die we bji de TU Delft doen.

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  • Minor HHS Digitale Communicatie 20131016

    1. 1. Minor Digitale Communicatie Rob Speekenbrink, marketing & communicatie TU Delft Delft University of Technology Challenge the future
    2. 2. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114
    3. 3. Reality check
    4. 4. Monitoring
    5. 5. Interaction
    6. 6. Sentiment
    7. 7. Corporate branding
    8. 8. They are all ambassadors
    9. 9. University = wetenschappers docenten niet-wetenschappers studenten
    10. 10. We just train them
    11. 11. Karlijn But that’s not what we’re going to talk about today we’re not the target group
    12. 12. Using students for our webcare
    13. 13. skills
    14. 14. creativity & brains
    15. 15. networks
    16. 16. Time on their hands
    17. 17. They speak the language
    18. 18. Not every one of them is fit for the job Not all of them are fit for the job
    19. 19. Gevaar 1: Ze komen en gaan
    20. 20. Gevaar 2: Wij draaien niet aan de knoppen. Is er genoeg vertrouwen?
    21. 21. Gevaar 3: Zijn ze net zo niet-objectief als wij?
    22. 22. But they do exist
    23. 23. Rob And now you are the students in our webare team Trainen, trainen, trainen
    24. 24. Waarom is dit goede content?
    25. 25. Student politics - KdW
    26. 26. tools
    27. 27. Monitoring tools
    28. 28. Tweetdeck
    29. 29. Facebook / Ads
    30. 30. LinkedIn company, universiteitspagina and alumni group
    31. 31. Behavior
    32. 32. wat doe je?
    33. 33. Organisation
    34. 34. Organisation sensitivity
    35. 35. Who knows what?
    36. 36. The website = the truth
    37. 37. Departimentalisation
    38. 38. F.A.Q.
    39. 39. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114

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