Minor HHS Digitale Communicatie 20131016
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Minor HHS Digitale Communicatie 20131016

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Presentatie bij de Haagse Hogeschool, minor digitale communicatie. Gebaseerd op de training aan de webcare studenten die we bji de TU Delft doen.

Presentatie bij de Haagse Hogeschool, minor digitale communicatie. Gebaseerd op de training aan de webcare studenten die we bji de TU Delft doen.

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  • 1. Minor Digitale Communicatie Rob Speekenbrink, marketing & communicatie TU Delft Delft University of Technology Challenge the future
  • 2. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114
  • 3. Reality check
  • 4. Monitoring
  • 5. Interaction
  • 6. Sentiment
  • 7. Corporate branding
  • 8. They are all ambassadors
  • 9. University = wetenschappers docenten niet-wetenschappers studenten
  • 10. We just train them
  • 11. Karlijn But that’s not what we’re going to talk about today we’re not the target group
  • 12. Using students for our webcare
  • 13. skills
  • 14. creativity & brains
  • 15. networks
  • 16. Time on their hands
  • 17. They speak the language
  • 18. Not every one of them is fit for the job Not all of them are fit for the job
  • 19. Gevaar 1: Ze komen en gaan
  • 20. Gevaar 2: Wij draaien niet aan de knoppen. Is er genoeg vertrouwen?
  • 21. Gevaar 3: Zijn ze net zo niet-objectief als wij?
  • 22. But they do exist
  • 23. Rob And now you are the students in our webare team Trainen, trainen, trainen
  • 24. Waarom is dit goede content?
  • 25. Student politics - KdW
  • 26. tools
  • 27. Monitoring tools
  • 28. Tweetdeck
  • 29. Facebook / Ads
  • 30. LinkedIn company, universiteitspagina and alumni group
  • 31. Behavior
  • 32. wat doe je?
  • 33. Organisation
  • 34. Organisation sensitivity
  • 35. Who knows what?
  • 36. The website = the truth
  • 37. Departimentalisation
  • 38. F.A.Q.
  • 39. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114