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One has to develop an emphatic mindset concerning the ethics, values, norms and cultures in the area of operations (AO); and in those areas that influence the AO directly or indirectly. For instance, the “developed” countries perspective with regards to the African and Arab problems is quite different than the view the African or Arab world has (if one could speak about Africans or Arabs as a generic term!!).
The human nature and habit to perceive worldwide problems from its own values and norms is one of the characteristics in which “we” recognize ourselves. The freedom and democracy “we” like to bring “them” is something “they” experience quite differently.