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EUROPEAN MOBILE INSIGHTS
2012 NORTON CYBERCRIME REPORT
APRIL 2013
9 COUNTRIES
DENMARK, FRANCE, GERMANY, ITALY, NETHERLANDS,
POLAND, RUSSIA, SWEDEN, UNITED KINGDOM
4,500 ONLINE ADULTS AGED ...
CHANGING FACE OF CYBERCRIME: CYBERCRIME IS GOING MOBILE
EUROPEANS VALUE AND RELY UPON THEIR MOBILE DEVICES MORE THAN EVER
...
CHANGING FACE OF CYBERCRIME: CYBERCRIME GOES MOBILE
9/10
EUROPEAN ADULTS ARE MOBILE DEVICE USERS
CLOSE TO 3/10
HAVE RECEIV...
EUROPEANS VALUE THEIR MOBILE DEVICES MORE THAN EVER
1/4 ONLINE ADULTS
INDICATE THAT THEIR MOBILE DEVICE
WOULD BE ONE OF TH...
EUROPEANS INCREASINGLY RELY ON THEIR MOBILE DEVICES
17%
SHOP ONLINE
16%
MAKE MOBILE
PAYMENTS
37%
ACCESS SOCIAL
NETWORKS
26...
MOBILE DEVICES:
A WEALTH OF PERSONAL AND SENSITIVE INFORMATION
IN THE EVENT OF THEFT OR LOSS, A TREASURE TROVE OF PERSONAL...
MOBILE DEVICES:
A WEALTH OF PERSONAL AND SENSITIVE INFORMATION
WHAT EUROPEANS SEND BY E-MAIL:
34%
WORK RELATED
DOCUMENTS A...
LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL
3/10
HAVE
EXPERIENCED
MOBILE
DEVICE THEFT
OR LOSS
LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL
€233
AVERAGE COST WHEN
LOSING A TABLET
COSTS IN REPLACEMENT OR TEMP...
LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL
SOMEONE ACCESSING THEIR PERSONAL DETAILS (E.G., BANK ACCOUNT, PHOTO...
46%
OF THOSE WHO USE FREE OR UNSECURED
WI-FI CONNECTIONS ARE CONCERNED ABOUT
THE SECURITY OF THEIR CONNECTION
RISKY BEHAVI...
43% ACCESS
PERSONAL
E-MAIL
38% ACCESS
THEIR SOCIAL
NETWORK
ACCOUNT
21% SHOP
ONLINE
18% ACCESS
THEIR BANK
ACCOUNT
RISKY BEH...
“RISKY BUSINESS” ON MOBILE DEVICES
1/3
DO NOT USE SECURE
PAYMENT METHODS WHEN
MAKING PURCHASES FROM
THEIR MOBILE DEVICES
4...
13%
OF GERMANS FEEL SAFE
MAKING PURCHASES
FROM THEIR MOBILE
DEVICE
15%
OF RUSSIANS FEEL SAFE
MAKING PURCHASES
FROM THEIR M...
THE DANISH ARE MORE LIKELY TO STORE BANK ACCOUNT INFORMATION ON THEIR
MOBILE DEVICE THAN THEIR GERMANS COUNTERPARTS
4%13%
...
THANK YOU
THE METHODOLOGY DETAIL
STRATEGYONE CONDUCTED AN
ONLINE SURVEY AMONG:
13,018 ADULTS (4500 IN EUROPE)
THE SURVEY WAS CONDUCT...
DEFINITION OF MOBILE CYBERCRIME
MOBILE CYBERCRIME IS DEFINED AS ANY OF THE FOLLOWING ACTIVITIES:
• I RESPONDED TO AN UNSOL...
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Cybercrime is going mobile

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Transcript of "Cybercrime is going mobile"

  1. 1. EUROPEAN MOBILE INSIGHTS 2012 NORTON CYBERCRIME REPORT APRIL 2013
  2. 2. 9 COUNTRIES DENMARK, FRANCE, GERMANY, ITALY, NETHERLANDS, POLAND, RUSSIA, SWEDEN, UNITED KINGDOM 4,500 ONLINE ADULTS AGED 18-64 EUROPEAN MOBILE INSIGHTS: 2012 NORTON CYBERCRIME REPORT
  3. 3. CHANGING FACE OF CYBERCRIME: CYBERCRIME IS GOING MOBILE EUROPEANS VALUE AND RELY UPON THEIR MOBILE DEVICES MORE THAN EVER MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL RISKY BEHAVIOUR ON MOBILE DEVICES AND PUBLIC WI-FI MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE KEY THEMES
  4. 4. CHANGING FACE OF CYBERCRIME: CYBERCRIME GOES MOBILE 9/10 EUROPEAN ADULTS ARE MOBILE DEVICE USERS CLOSE TO 3/10 HAVE RECEIVED A TEXT MESSAGE FROM SOMEONE THEY DIDN’T KNOW, REQUESTING THAT THEY CLICK ON AN EMBEDDED LINK OR DIAL AN UNKNOWN NUMBER TO RETRIEVE A “VOICEMAIL” AS CONSUMERS GO MOBILE, SO DO CYBERCRIMINALS 1/10 HAVE FALLEN VICTIM TO MOBILE CYBERCRIME
  5. 5. EUROPEANS VALUE THEIR MOBILE DEVICES MORE THAN EVER 1/4 ONLINE ADULTS INDICATE THAT THEIR MOBILE DEVICE WOULD BE ONE OF THE TOP TWO PERSONAL ITEMS THEY WOULD SAVE IF THEIR HOUSE WAS ON FIRE 1/3 ONLINE ADULTS COULD “NEVER GIVE UP” THEIR MOBILE DEVICE
  6. 6. EUROPEANS INCREASINGLY RELY ON THEIR MOBILE DEVICES 17% SHOP ONLINE 16% MAKE MOBILE PAYMENTS 37% ACCESS SOCIAL NETWORKS 26% WATCH VIDEOS AND LISTEN TO MUSIC WHAT PEOPLE DO ON MOBILE DEVICES…. 54% SURF THE INTERNET 21% SHARE DOCUMENTS, FILES, AND VIDEOS
  7. 7. MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION IN THE EVENT OF THEFT OR LOSS, A TREASURE TROVE OF PERSONAL INFORMATION STORED ON THE DEVICE CAN POTENTIALLY BE ACCESSED OVER 1/3 STORE OR ACCESS PERSONAL E-MAILS 69%ACCESS OR STORE SENSITIVE INFORMATION ON THEIR MOBILE DEVICE
  8. 8. MOBILE DEVICES: A WEALTH OF PERSONAL AND SENSITIVE INFORMATION WHAT EUROPEANS SEND BY E-MAIL: 34% WORK RELATED DOCUMENTS AND CORRESPONDENCE 16% BANK STATEMENTS 18% PASSWORDS FOR OTHER ONLINE ACCOUNTS
  9. 9. LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL 3/10 HAVE EXPERIENCED MOBILE DEVICE THEFT OR LOSS
  10. 10. LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL €233 AVERAGE COST WHEN LOSING A TABLET COSTS IN REPLACEMENT OR TEMPORARY USE OF ANOTHER PHONE OR TABLET, ETC €122 AVERAGE COST WHEN LOSING A MOBILE PHONE
  11. 11. LOSING A MOBILE DEVICE IS COMMON, COSTLY AND STRESSFUL SOMEONE ACCESSING THEIR PERSONAL DETAILS (E.G., BANK ACCOUNT, PHOTOS, CONTACTS) 54% 26%27%43% BIGGEST WORRIES FOR OWNERS OF LOST OR STOLEN PHONES BIG BILLS FROM CALLS PRETENDING TO BE THE OWNER HAVING CONTACTS CONTACTED 26% MAKING PURCHASES BIGGEST WORRIES FOR OWNERS OF LOST OR STOLEN TABLETS
  12. 12. 46% OF THOSE WHO USE FREE OR UNSECURED WI-FI CONNECTIONS ARE CONCERNED ABOUT THE SECURITY OF THEIR CONNECTION RISKY BEHAVIOR ON POTENTIALLY UNSECURE WI-FI 3/5ONLINE ADULTS USE FREE PUBLIC OR UNSECURED WI-FI
  13. 13. 43% ACCESS PERSONAL E-MAIL 38% ACCESS THEIR SOCIAL NETWORK ACCOUNT 21% SHOP ONLINE 18% ACCESS THEIR BANK ACCOUNT RISKY BEHAVIOR ON POTENTIALLY UNSECURE WI-FI
  14. 14. “RISKY BUSINESS” ON MOBILE DEVICES 1/3 DO NOT USE SECURE PAYMENT METHODS WHEN MAKING PURCHASES FROM THEIR MOBILE DEVICES 4/10 ADMIT TO NOT ALWAYS DOWNLOAD APPS FROM TRUSTED SOURCES€ 1/3 DO NOT PASSWORD PROTECT THEIR DEVICE
  15. 15. 13% OF GERMANS FEEL SAFE MAKING PURCHASES FROM THEIR MOBILE DEVICE 15% OF RUSSIANS FEEL SAFE MAKING PURCHASES FROM THEIR MOBILE DEVICE 32% OF POLISH CONSUMERS 24% OF ITALIAN CONSUMERS DIFFERENCES BETWEEN EUROPEAN COUNTRIES: MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE WHEREAS A HIGHER NUMBER OF POLISH AND ITALIAN CONSUMERS FEEL SAFE MAKING PURCHASES
  16. 16. THE DANISH ARE MORE LIKELY TO STORE BANK ACCOUNT INFORMATION ON THEIR MOBILE DEVICE THAN THEIR GERMANS COUNTERPARTS 4%13% MOBILE BEHAVIOURS & ACTIVITIES ACROSS EUROPE
  17. 17. THANK YOU
  18. 18. THE METHODOLOGY DETAIL STRATEGYONE CONDUCTED AN ONLINE SURVEY AMONG: 13,018 ADULTS (4500 IN EUROPE) THE SURVEY WAS CONDUCTED IN 24 COUNTRIES (AUSTRALIA, BRAZIL, CANADA, CHINA, COLOMBIA, FRANCE, DENMARK, GERMANY, INDIA, ITALY, JAPAN, MEXICO, NETHERLANDS, NEW ZEALAND, POLAND, RUSSIA, SAUDI ARABIA, SOUTH AFRICA, SWEDEN, TURKEY, UNITED ARAB EMIRATES, UNITED KINGDOM AND UNITED STATES). EUROPE DATA IN BASED UPON 1. UK 2. FRANCE 3. GERMANY 4. DENMARK 5. SWEDEN 6. NETHERLANDS 7. ITALY 8. POLAND 9. RUSSIA THE SURVEY WAS CONDUCTED IN THE PRIMARY LANGUAGE OF EACH COUNTRY, AND QUESTIONS ASKED WERE IDENTICAL ACROSS ALL COUNTRIES. INTERVIEWS WERE CONDUCTED BETWEEN 16TH JULY 2012 – 30TH JULY 2012. THE MARGIN OF ERROR FOR THE TOTAL SAMPLE OF ADULTS (N=13, 018) IS +/- 0.9% AT THE 95% LEVEL OF CONFIDENCE. THE MARGIN OF ERROR FOR THE TOTAL SAMPLE OF ADULTS IN EUROPE (N=4,500) IS =/- 1.46 AT THE 95% LEVEL OF CONFIDENCE. IMPORTANT NOTES: THE NORTON CYBERCRIME REPORT IS AN ANNUAL REPORT COMMISSIONED BY NORTON BY SYMANTEC AIMED AT UNDERSTANDING HOW CYBERCRIME AFFECTS CONSUMERS AND HOW THE ADOPTION AND EVOLUTION OF NEW TECHNOLOGIES IMPACTS CONSUMERS’ SECURITY. THE RESEARCH WAS CONDUCTED BY STRATEGYONE, AN INTERNATIONAL RESEARCH AGENCY. THIS REPORT IS THE MOBILE CHAPTER OF THE NORTON CYBERCRIME REPORT 1000 ADULT RESPONDENTS WERE INTERVIEWED IN EACH OF USA AND INDIA, 500 IN ALL OTHER COUNTRIES.
  19. 19. DEFINITION OF MOBILE CYBERCRIME MOBILE CYBERCRIME IS DEFINED AS ANY OF THE FOLLOWING ACTIVITIES: • I RESPONDED TO AN UNSOLICITED SMS TEXT MESSAGE WHICH CAPTURED MY PERSONAL DETAILS • MY PHONE WAS INFECTED AND A TEXT MESSAGE WAS SENT FROM MY MOBILE PHONE WITHOUT MY PERMISSION OR KNOWLEDGE THAT I LATER HAD TO PAY FOR • I EXPERIENCED ANOTHER TYPE OF CYBERCRIME ON MY CELL / MOBILE PHONE / TABLET DEVICE
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