Classical Music Live Streaming & VOD Overview
Rob Overman, CEO, MonteVerdi
January 2009

Live Streaming: how it works
Streaming
Satellite WM / Flash /
Silverlight
Registration
Post Production
Encoding
Internet Narrow Casting
Digital TV
DVD
Archive Mobile

Live Streaming & VOD
New distribution channels for Classical Music
January 2007: Live Streaming & VOD non-existent

2007-2008: Several pioneers opening the market

Classic Live

MonteVerdi

Medici

Classics 24

Metropolitan Opera

January 2009:

Launch Berlin Philharmonic: Digital Concert Hall

Launch Classical TV

Rumours about:

iXlassix.tv (former Classics 24)

Naxos.com

And…. all the others I am not aware of


Showcase 1 – ClassicLive.com

Showcase 1 – ClassicLive.com

Showcase 1– ClassicLive.com
Company: Saltarello (<>Lahti Symphony Orchestra, Finland)

Launched: August 2007

Technique: Flash

Live Streaming and Re-live (sometimes VOD to fill agenda)

Content: Lahti Symphony Live + additional on short term (incl. VOD)

Business Model:

Live Streaming: € 5.00 (24h)

Subscription:

 € 9 (7 d)
 € 17.00 (30 d)
 € 44.00 (90 d)
 € 80.00 (180 d)
No download

Advertising

Live streaming calendar average : 6 per month


Showcase 2 – MonteVerdi.tv

Showcase 2 – MonteVerdi.tv

Showcase 2 – MonteVerdi.tv
Company: CommuniServe BV

Launched: March 2008

Technique: Microsoft Silverlight (1.7 Mb stream)

Live Streaming and VOD

Content: Live Concertgebouw, VOD various content owners

Business Model:

Subscription VOD + 1 Live Stream: € 9.99 per month

Live Streaming: € 6.99

VOD: Transactional streaming: € 2.99 - € 5,99 (length depend)

No download

Advertising

Live streaming calendar average : 1 per month (growing nr.)


Showcase 3– Medici.tv

Showcase 3– Medici.tv

Showcase 3 – Medici.tv
Company: Medici Arts

Launched: 30 April 2008

Technique: Flash

Live Streaming and VOD

Content: Medici Live productions, VOD Medici

Business Model:

Live Streaming: free

VOD: Streaming subscriptions: € 5 (24h), € 25 (1m), € 50 (6 m)

(new pricing policy coming soon)
VOD: Download: € 5 - € 9 per film

No advertising

Live streaming calendar average 2-3 cc per month


Showcase 4 – Classics 24

Showcase 4 – Classics 24

Showcase 4 – Classics24.tv
Company: Classics 24

Launched: 2007?

Technique: Flash

VOD

Content: several content owners

Business Model:

Subscription VOD : $ 7.99 per month

Pay per view: buy credits

Live Streaming: ??

No download

No advertising

Service has stopped (iclassix.tv soon to come?)


Showcase 5 – Metropolitan Opera

Showcase 5 – Metropolitan Opera

Showcase 5 – metoperafamily.org
Company: Metropolitan Opera

Launched: October 2008

Technique: Flash

VOD only

Catalogue: 150 MET opera titles

Business Model:

VOD Subscription:

$ 149.99 (year)

$ 14.99 (month)

VOD Transactional: $ 3.99 (SD), $ 4.99 (HD)

No download

No Advertising

No Live Streaming Internet (only cinema)


Showcase 6 – Berlin Philharmonic

Showcase 6 – Berlin Philharmonic

Showcase 6 – dch.berliner-philharmoniker.de
Company: Berlin Philharmonic Orchestra

Launched: January 2009

Technique: Flash

Live Streaming and Re-Live (VOD soon to come)

Content: Berlin Philharmonic Live and VOD

Business Model:

Subscription: € 89.00 (half year)

Live Streaming: € 9.90

Re-Live Streaming: € 9.90

No download

No advertising

Live streaming calendar : 30 concerts per year


Showcase 7 – Classical TV

Showcase 7 – Classicaltv.com
Company: Classical TV

Launched: February 2 2009

Technique: Flash

Live Streaming and VOD

Content: Live partners + DCD Media

Business Model:

No Subscription

Live Streaming: $ 9.90

VOD: free

No download

Advertising

Live streaming calendar : 2-4 per month


Live Streaming/VOD – Learning areas
Usability

Accessibility

Reach

Content

Revenue models


The consumer gets…
 The Digital Concert Hall
 Live concert / opera / festival broadcast direct to your PC: from
anywhere in the world
 Access to great VOD catalogues
 High Quality sound & vision (1.7MB)

Artist & Promoter benefits
Digital Concert Hall: expand capacity of the hall

Image: enhances your new media profile

Marketing: new pr, marketing and promotions channels

Innovation: new way of distributing

Service: international fans

Reach: gain new fans online

Dream scenario: new source of revenue

NEVER

Who will dominate the market?
Around 50% of VOD content is in the hands of 5 companies

Around 50% of VOD content is somewhere out there

Every opera house, orchestra, festival and artist is eager to jump into the live

streaming market
There are at least 250 top quality opera houses, orchestras, festivals and

artists with potential high live streaming audiences
Few will do it themselves such as Berlin Philharmonic

It’s out of the question that the current producers and aggregators can serve

them all
So there is room for at least 10 major players in online distribution of the live

classical market
Nobody knows what will happen. Next year we’ll know more…..


About MonteVerdi
Beta launched in 2008, MonteVerdi.TV - Worlds of Classical Music – is a
multimedia classical music site offering a range of services to classical music
lovers.
MonteVerdi.tv offers live streaming concerts from the world’s leading classical
artists in high quality (1.7MB) as well as a comprehensive video-on-demand
catalogue for monthly subscriptions, and pay-per-view.
MonteVerdi.tv also offers high quality audio downloads (320kbps), breaking
classical news, extensive artist and composer information, mail order web-
shops, over 15.000 classical music links, a multimedia classical music quiz.
For more information contact Steve Seager on +31 (0) 20 661 5735 or email
pr@monteverdi.tv
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