SEO RankingFactors in 2011@RobOusbeywww.distilled.net
Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net       @RobOusbey
Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net        @RobOusbeyhttp://mobro.co/Distilled
SEO BasicsHow To Deliver  Documents
SEO Is Technically Challenging
Links Are Still King
But Algorithms Are Complexhttp://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques
On Page Targeting Still Important
Information Architecture is a Forgotten           Ranking Factor
Page Load Speed  http://www.webpagetest.org
Universal Search Is All About Data             Quality
Brand WeightHow To Deliver  Documents
Already Influences Rankings
Search Volume & KW Association
News Mentions http://www.seomoz.org/labs
Social Mentions  http://analytics.topsy.com
SEOHow To Deliver     After Panda  Documents
“   It’s important for webmasters to    know that low quality content    on part of a site can impact a    site’s ranking ...
http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/     Lazy Pages Really Hurt You –Actively Monitor & R...
VSTrack Page Quality
_gaq.push([_setCustomVar,1,‘Reviews,‘4,3]);      Using Custom Variables
Build Quality Content in Scale
Google Tests for Engagement
You Can Test & Measure Panda Metrics          Just Like Google!
Google is Data Rich
Social SignalsHow To Deliver  Documents
Why Social Search?
Get a Large Audience
Mine Your Audience
Research Experts - Twitter  https://twitter.com/#!/who_to_follow/search/seo
Research Experts – Google+     https://plus.google.com/s/seo/people
Markup Your Authors
Video SEOHow To Deliver  Documents
The Long Tail of Video Contenthttp://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/
Zappos Has More Than 15k Videos           Indexed
Self Host and Create a Video Sitemap
Link BuildingHow To Deliver  Documents
Link Diversity Is Key –Tactics/Links/Anchor Text
Yes Directories Still Work (as part of a          varied link diet….)          http://www.seomoz.org/dp/seo-directory
PR Content – Research, Create, Pitch         http://dilbert.com/strips/comic/2007-09-18/
Don’t Forget Local PR
Relationship Building As Link Building
Use a CRM for Your Relationships
Content in Scale + Zemanta        http://www.zemanta.com
Where We’reHow  Heading    To Deliver  Documents
Next Generation Local
Schema & Markup
Budget For Inbound Marketing
Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net       @RobOusbey
Upcoming SlideShare
Loading in...5
×

SEO Ranking Factors

770

Published on

Presented by Rob Ousbey (Distilled) at Internet Summit 2011.

Based on Tom Critchlow's Ranking Factors presentation from Digital East.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
770
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "SEO Ranking Factors"

  1. 1. SEO RankingFactors in 2011@RobOusbeywww.distilled.net
  2. 2. Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey
  3. 3. Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbeyhttp://mobro.co/Distilled
  4. 4. SEO BasicsHow To Deliver Documents
  5. 5. SEO Is Technically Challenging
  6. 6. Links Are Still King
  7. 7. But Algorithms Are Complexhttp://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques
  8. 8. On Page Targeting Still Important
  9. 9. Information Architecture is a Forgotten Ranking Factor
  10. 10. Page Load Speed http://www.webpagetest.org
  11. 11. Universal Search Is All About Data Quality
  12. 12. Brand WeightHow To Deliver Documents
  13. 13. Already Influences Rankings
  14. 14. Search Volume & KW Association
  15. 15. News Mentions http://www.seomoz.org/labs
  16. 16. Social Mentions http://analytics.topsy.com
  17. 17. SEOHow To Deliver After Panda Documents
  18. 18. “ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee
  19. 19. http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/ Lazy Pages Really Hurt You –Actively Monitor & Remove URLs From The Index
  20. 20. VSTrack Page Quality
  21. 21. _gaq.push([_setCustomVar,1,‘Reviews,‘4,3]); Using Custom Variables
  22. 22. Build Quality Content in Scale
  23. 23. Google Tests for Engagement
  24. 24. You Can Test & Measure Panda Metrics Just Like Google!
  25. 25. Google is Data Rich
  26. 26. Social SignalsHow To Deliver Documents
  27. 27. Why Social Search?
  28. 28. Get a Large Audience
  29. 29. Mine Your Audience
  30. 30. Research Experts - Twitter https://twitter.com/#!/who_to_follow/search/seo
  31. 31. Research Experts – Google+ https://plus.google.com/s/seo/people
  32. 32. Markup Your Authors
  33. 33. Video SEOHow To Deliver Documents
  34. 34. The Long Tail of Video Contenthttp://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/
  35. 35. Zappos Has More Than 15k Videos Indexed
  36. 36. Self Host and Create a Video Sitemap
  37. 37. Link BuildingHow To Deliver Documents
  38. 38. Link Diversity Is Key –Tactics/Links/Anchor Text
  39. 39. Yes Directories Still Work (as part of a varied link diet….) http://www.seomoz.org/dp/seo-directory
  40. 40. PR Content – Research, Create, Pitch http://dilbert.com/strips/comic/2007-09-18/
  41. 41. Don’t Forget Local PR
  42. 42. Relationship Building As Link Building
  43. 43. Use a CRM for Your Relationships
  44. 44. Content in Scale + Zemanta http://www.zemanta.com
  45. 45. Where We’reHow Heading To Deliver Documents
  46. 46. Next Generation Local
  47. 47. Schema & Markup
  48. 48. Budget For Inbound Marketing
  49. 49. Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey

×