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SEO Ranking Factors

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Presented by Rob Ousbey (Distilled) at Internet Summit 2011. …

Presented by Rob Ousbey (Distilled) at Internet Summit 2011.

Based on Tom Critchlow's Ranking Factors presentation from Digital East.

Published in Technology , Design
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Transcript

  • 1. SEO RankingFactors in 2011@RobOusbeywww.distilled.net
  • 2. Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey
  • 3. Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbeyhttp://mobro.co/Distilled
  • 4. SEO BasicsHow To Deliver Documents
  • 5. SEO Is Technically Challenging
  • 6. Links Are Still King
  • 7. But Algorithms Are Complexhttp://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques
  • 8. On Page Targeting Still Important
  • 9. Information Architecture is a Forgotten Ranking Factor
  • 10. Page Load Speed http://www.webpagetest.org
  • 11. Universal Search Is All About Data Quality
  • 12. Brand WeightHow To Deliver Documents
  • 13. Already Influences Rankings
  • 14. Search Volume & KW Association
  • 15. News Mentions http://www.seomoz.org/labs
  • 16. Social Mentions http://analytics.topsy.com
  • 17. SEOHow To Deliver After Panda Documents
  • 18. “ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee
  • 19. http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/ Lazy Pages Really Hurt You –Actively Monitor & Remove URLs From The Index
  • 20. VSTrack Page Quality
  • 21. _gaq.push([_setCustomVar,1,‘Reviews,‘4,3]); Using Custom Variables
  • 22. Build Quality Content in Scale
  • 23. Google Tests for Engagement
  • 24. You Can Test & Measure Panda Metrics Just Like Google!
  • 25. Google is Data Rich
  • 26. Social SignalsHow To Deliver Documents
  • 27. Why Social Search?
  • 28. Get a Large Audience
  • 29. Mine Your Audience
  • 30. Research Experts - Twitter https://twitter.com/#!/who_to_follow/search/seo
  • 31. Research Experts – Google+ https://plus.google.com/s/seo/people
  • 32. Markup Your Authors
  • 33. Video SEOHow To Deliver Documents
  • 34. The Long Tail of Video Contenthttp://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/
  • 35. Zappos Has More Than 15k Videos Indexed
  • 36. Self Host and Create a Video Sitemap
  • 37. Link BuildingHow To Deliver Documents
  • 38. Link Diversity Is Key –Tactics/Links/Anchor Text
  • 39. Yes Directories Still Work (as part of a varied link diet….) http://www.seomoz.org/dp/seo-directory
  • 40. PR Content – Research, Create, Pitch http://dilbert.com/strips/comic/2007-09-18/
  • 41. Don’t Forget Local PR
  • 42. Relationship Building As Link Building
  • 43. Use a CRM for Your Relationships
  • 44. Content in Scale + Zemanta http://www.zemanta.com
  • 45. Where We’reHow Heading To Deliver Documents
  • 46. Next Generation Local
  • 47. Schema & Markup
  • 48. Budget For Inbound Marketing
  • 49. Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey