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SEO Ranking Factors
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SEO Ranking Factors



Presented by Rob Ousbey (Distilled) at Internet Summit 2011.

Presented by Rob Ousbey (Distilled) at Internet Summit 2011.

Based on Tom Critchlow's Ranking Factors presentation from Digital East.



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SEO Ranking Factors SEO Ranking Factors Presentation Transcript

  • SEO RankingFactors in 2011@RobOusbeywww.distilled.net
  • Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey
  • Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbeyhttp://mobro.co/Distilled
  • SEO BasicsHow To Deliver Documents
  • SEO Is Technically Challenging
  • Links Are Still King
  • But Algorithms Are Complexhttp://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques
  • On Page Targeting Still Important
  • Information Architecture is a Forgotten Ranking Factor
  • Page Load Speed http://www.webpagetest.org
  • Universal Search Is All About Data Quality
  • Brand WeightHow To Deliver Documents
  • Already Influences Rankings
  • Search Volume & KW Association
  • News Mentions http://www.seomoz.org/labs
  • Social Mentions http://analytics.topsy.com
  • SEOHow To Deliver After Panda Documents
  • “ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee
  • http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/ Lazy Pages Really Hurt You –Actively Monitor & Remove URLs From The Index
  • VSTrack Page Quality
  • _gaq.push([_setCustomVar,1,‘Reviews,‘4,3]); Using Custom Variables
  • Build Quality Content in Scale
  • Google Tests for Engagement
  • You Can Test & Measure Panda Metrics Just Like Google!
  • Google is Data Rich
  • Social SignalsHow To Deliver Documents
  • Why Social Search?
  • Get a Large Audience
  • Mine Your Audience
  • Research Experts - Twitter https://twitter.com/#!/who_to_follow/search/seo
  • Research Experts – Google+ https://plus.google.com/s/seo/people
  • Markup Your Authors
  • Video SEOHow To Deliver Documents
  • The Long Tail of Video Contenthttp://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/
  • Zappos Has More Than 15k Videos Indexed
  • Self Host and Create a Video Sitemap
  • Link BuildingHow To Deliver Documents
  • Link Diversity Is Key –Tactics/Links/Anchor Text
  • Yes Directories Still Work (as part of a varied link diet….) http://www.seomoz.org/dp/seo-directory
  • PR Content – Research, Create, Pitch http://dilbert.com/strips/comic/2007-09-18/
  • Don’t Forget Local PR
  • Relationship Building As Link Building
  • Use a CRM for Your Relationships
  • Content in Scale + Zemanta http://www.zemanta.com
  • Where We’reHow Heading To Deliver Documents
  • Next Generation Local
  • Schema & Markup
  • Budget For Inbound Marketing
  • Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey