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SEO Ranking Factors
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SEO Ranking Factors

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Presented by Rob Ousbey (Distilled) at Internet Summit 2011.

Presented by Rob Ousbey (Distilled) at Internet Summit 2011.

Based on Tom Critchlow's Ranking Factors presentation from Digital East.

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    SEO Ranking Factors SEO Ranking Factors Presentation Transcript

    • SEO RankingFactors in 2011@RobOusbeywww.distilled.net
    • Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey
    • Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbeyhttp://mobro.co/Distilled
    • SEO BasicsHow To Deliver Documents
    • SEO Is Technically Challenging
    • Links Are Still King
    • But Algorithms Are Complexhttp://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques
    • On Page Targeting Still Important
    • Information Architecture is a Forgotten Ranking Factor
    • Page Load Speed http://www.webpagetest.org
    • Universal Search Is All About Data Quality
    • Brand WeightHow To Deliver Documents
    • Already Influences Rankings
    • Search Volume & KW Association
    • News Mentions http://www.seomoz.org/labs
    • Social Mentions http://analytics.topsy.com
    • SEOHow To Deliver After Panda Documents
    • “ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee
    • http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/ Lazy Pages Really Hurt You –Actively Monitor & Remove URLs From The Index
    • VSTrack Page Quality
    • _gaq.push([_setCustomVar,1,‘Reviews,‘4,3]); Using Custom Variables
    • Build Quality Content in Scale
    • Google Tests for Engagement
    • You Can Test & Measure Panda Metrics Just Like Google!
    • Google is Data Rich
    • Social SignalsHow To Deliver Documents
    • Why Social Search?
    • Get a Large Audience
    • Mine Your Audience
    • Research Experts - Twitter https://twitter.com/#!/who_to_follow/search/seo
    • Research Experts – Google+ https://plus.google.com/s/seo/people
    • Markup Your Authors
    • Video SEOHow To Deliver Documents
    • The Long Tail of Video Contenthttp://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/
    • Zappos Has More Than 15k Videos Indexed
    • Self Host and Create a Video Sitemap
    • Link BuildingHow To Deliver Documents
    • Link Diversity Is Key –Tactics/Links/Anchor Text
    • Yes Directories Still Work (as part of a varied link diet….) http://www.seomoz.org/dp/seo-directory
    • PR Content – Research, Create, Pitch http://dilbert.com/strips/comic/2007-09-18/
    • Don’t Forget Local PR
    • Relationship Building As Link Building
    • Use a CRM for Your Relationships
    • Content in Scale + Zemanta http://www.zemanta.com
    • Where We’reHow Heading To Deliver Documents
    • Next Generation Local
    • Schema & Markup
    • Budget For Inbound Marketing
    • Rob OusbeyVP Operationswww.distilled.netrob.ousbey@distilled.net @RobOusbey