Remaining Relevant CPA speech
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Remaining Relevant CPA speech

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CPA Australia opening keynote address in Lorne Victoria to 250 CPAs

CPA Australia opening keynote address in Lorne Victoria to 250 CPAs

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  • 1000 - 1200 - Session1200 - 1230 - Lunch1230 - 1430 - Session1430 - 1445 - A/Tea1445 - 1600 - SessionSo 5hrs and 15 mins of high energy content
  • IntermediariesNon-customer facing teamsData processingInformation businessThe technologically ineptWhat business are you in? The information business! What businesses are being affected most – information!Who does this sound like? That’s right AccountantsThe estimates are that up to 40% of the compliance revenue will be wiped out by cloud accounting
  • Click:When the going gets tough the tough get going
  • 1000 - 1200 - Session1200 - 1230 - Lunch1230 - 1430 - Session1430 - 1445 - A/Tea1445 - 1600 - SessionSo 5hrs and 15 mins of high energy content

Remaining Relevant CPA speech Remaining Relevant CPA speech Presentation Transcript

  • RemainingRelevant@therobnixonwww.proactiveaccountants.netwww.robnixon.comwww.remainingrelevant.com.au
  • www.remainingrelevant.com.auWhat killed it?
  • www.remainingrelevant.com.auWhat killed it?
  • www.remainingrelevant.com.auWhat killed it?
  • www.remainingrelevant.com.auWhat killed it?
  • www.remainingrelevant.com.auWhat killed it?
  • www.remainingrelevant.com.auWhat killed it?
  • www.remainingrelevant.com.auWhat’s killing it?Publication ChangeWheels -22.2%Readers Digest -18.4%Zoo Weekly -16.9%2 Wheels -16.5%Cleo -14.6%Sydney Morning Herald (M-F) -14.6%The Age (M-F) -14.5%Cosmopolitan -13.6%TV Week -13.5%Weekend Australian -9.6%Australian Financial Review (M-F) -7.7%
  • www.remainingrelevant.com.auCan this one be killed?3.6M students
  • www.remainingrelevant.com.auWho’s in the firing line?
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.auChecking &Lodgingis…
  • www.remainingrelevant.com.auConvergence of technology
  • www.remainingrelevant.com.auRepetitive Task(compliance)Systemisation(one way)Automation(efficiencies)Commoditisation(packaged)Price pressure &competition
  • www.remainingrelevant.com.auCommoditised compliance
  • www.remainingrelevant.com.auHeavy data vs Light data
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au1018 SMEs* have their say64% of SMEs would consider replacingsome of the roles that their accountantcurrently performs53% of SMEs would considerlooking for a new accountant ifthey are reluctant to embracecloud based accounting software* Source: CCH national survey of 1018 SME’s – paper entitled “Cloud Computing – amatter of survival for the accounting profession” - April 2013
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au3 year Business Performance Review
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.auYourBusinessLifeYourNumbersYourServicesYourCultureYourClients
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au1. Technology (web based) will drive businessefficiency in compliance2. Governments will simplify compliance3. Compliance will become a commodity4. There will be less firms but larger firms5. The next partners (Gen Y) will want fasterresults and be less patient6. Unmotivated accountants will fade away.WIPWIPWIPPredictions – 6 June 2010
  • www.remainingrelevant.com.au7. Business coaches will aggressively pursue SME’s8. Clients will demand additional services9. Marketing and sales focus will be needed to thrive10. Corporate culture will prevail – CEO’s, consolidation,public companies11. Unless the culture changes it will be a less attractiveoption for young people12. The new accounting firm will become a “BusinessSuccess Centre” and a hub of business – a network oflikeminded providers.WIPWIPPredictions – 6 June 2010WIP
  • www.remainingrelevant.com.au
  • www.remainingrelevant.com.au“I liked this seminar because it is a reminderof things I still need to implement; themotivation I got from Rob, and a differentperspective of looking at the threats to theindustry.”- Matt Snelleksz, Snelleksz & Co“I liked this seminar because it is motivating.Gives us a plan of attack to move to valueadded services and better efficiency insightinto future services.”- Chivonne Hayes, Platinum Accounting549 firms (and counting) can’t be wrong“Relevance – I have just started in February asa sole practitioner – Rob’s presentation wastimely and relevant as I start with a cleanslate.” Ben Walker, Inspire CA“It got our team motivated &thinking about ways to improve systems.”- Di Meade, Accountants for Free Enterprise“It is so relevant to my every day life. As anaccountant, you get to spend so much timelearning strategy, workflowprocess, cashflow, people, marketing andsales.”- Katrina Scarborough, DC Accounting
  • www.remainingrelevant.com.auAmazing results? Attend a city near you…Brisbane - Wednesday, 12 June 2013Sydney- Friday, 14 June 2013Perth - Monday, 17 June 2013Adelaide- Wednesday, 19 June 2013Melbourne - Friday, 21 June 2013Canberra - Monday, 15 July 2013Newcastle - Wednesday, 17 July 2013Townsville - Friday, 19 July 2013Hobart - Monday, 22 July 2013Bendigo - Wednesday, 24 July 2013Geelong - Friday, 26 July 2013Wollongong - Monday, 29 July 2013Parramatta - Wednesday 31 July 20139:15am – 4pm
  • www.remainingrelevant.com.auMonth Ticket Price (incl GST)April $165May $275June $385July $495Visit www.remainingrelevant.com.auBuy 3 get 1 free – bring your team with every 4th ticket free
  • www.remainingrelevant.com.auCPA only specialApril Prices -$165 ppSave $110 pp(use promo code – Lorne)
  • Register today @www.remainingrelevant.com.au(remember to use your code – Lorne)
  • RemainingRelevant@therobnixonwww.proactiveaccountants.netwww.robnixon.comwww.remainingrelevant.com.au