Sunset Seminar Series Pressentation

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First presentation of Rowland's Sunset Seminar Series

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  • Digital Services Index - Copyright © 2008 - Australian Interactive Media Industry Association, Hyro Ltd and IBM Australia Ltd
  • Sunset Seminar Series Pressentation

    1. 1. Sunset Seminar Series<br />9 December 2009<br />
    2. 2. 9 December 2009<br />Times have changedCommunicating in a citizen-centred environment <br />
    3. 3. “<br />the role of a citizen has changed from user to collaborator to partner<br />”<br />
    4. 4. “<br />Citizen-focussed governance is a natural and inevitable evolution in democracy<br />”<br />Times have changed<br />
    5. 5. “<br />Governments have realised increasingly complex problems are beyond their ability to manage alone<br />”<br />
    6. 6. “<br />Active engagement and input from citizens to make services work better<br />”<br />Times have changed<br />
    7. 7. Times have changed<br />Right to Information reforms <br /><ul><li> Queensland Government’s approach to giving the community greater access to information
    8. 8. Make more information available, provide equal access to information across all sectors of the community </li></ul>http://www.qld.gov.au/right-to-information/<br />Times have changed<br />
    9. 9. Times have changed<br />Government 2.0 taskforce<br /><ul><li> Formed against backdrop of increased interest by governments worldwide in the potential uses of public sector information and online engagement</li></ul>Times have changed<br />
    10. 10. Times have changed<br />Times have changed<br />
    11. 11. Citizen-centred environment<br /><ul><li> Digital isn’t the ‘answer’ but is one solution
    12. 12. Digital strategies have to be part of the over-arching communication strategy
    13. 13. May still require a top-down decision-making process
    14. 14. Require shift from a traditional public sector model</li></ul>http://www.apsc.gov.au/media/briggs210509.htm<br />Times have changed<br />
    15. 15. Barriers in the public service <br /><ul><li> Perceived or real lack of resources
    16. 16. Responsiveness
    17. 17. Cultural resistance
    18. 18. Security
    19. 19. Employee misuse
    20. 20. Bandwidth
    21. 21. Legal or systems
    22. 22. Guilt by association to third parties
    23. 23. Digital doesn’t feature in regular communication strategies
    24. 24. Leads to lack of consistency across councils, government, etc </li></ul>Times have changed<br />
    25. 25. Web 2.0<br />The Web 2.0 could be defined as a collection of open-source,<br />interactive and user-controlled online applications expanding<br />the experiences, knowledge and market power of the users as<br />participants in business and social processes.<br />Constantinides & Fountain, 2008<br />Social media are the social aspects of the web 2.0<br />applications: participation, openness, conversation,<br />community and connectedness.<br />SpannerWorks, 2007<br />Times have changed<br />
    26. 26. Web 2.0<br />Times have changed<br />
    27. 27. The digital landscape<br /><ul><li>In 2008, 14.3% of Australian enterprise expenditure was related to Digital Services. In dollar terms this equates to an Australian Digital Services Industry of $17.9 Billion</li></ul>–––––––––––––––––––––––––––––––––––––––––––––––––––––––<br /><ul><li>By the end of this calendar year, enterprises and agencies in Australia will engage with 40% of their customers through Digital Services</li></ul>–––––––––––––––––––––––––––––––––––––––––––––––––––––––<br /><ul><li>At the same time, 25% of total customer expenditure will involve Digital Services in one way or another </li></ul>Times have changed<br />
    28. 28. Who’s talking online in Australia? <br /><ul><li> 12 million digital media users
    29. 29. Spend just under 1.5 hours per day online
    30. 30. 79% of professionals spend 33 hours a week online
    31. 31. Total page views of 15 billion per month (30 billion minutes)
    32. 32. Demographics:
    33. 33. 2-17yrs 21%
    34. 34. 18-34 yrs 25%
    35. 35. 35–49 yrs 26%
    36. 36. 50+ 28%
    37. 37. European nations record the highest percentage of 18-34 yr usage
    38. 38. Australia records the fourth highest percentage of 50+ users in the </li></ul> world after US, UK and Switzerland<br />Times have changed<br />
    39. 39. Working with the Web<br />
    40. 40. Times have changed<br />
    41. 41. 48 hours to save your reputation?<br /><ul><li> Digital to proactively engage your audiences
    42. 42. Monitoring online channels critical to safe guard reputations</li></ul>http://www.socialmediatoday.com/SMC/134185<br />Times have changed<br />
    43. 43. Track your stakeholders<br />Times have changed<br />
    44. 44. Digital media in action<br /><ul><li> Explaining the White House’s own digital strategy</li></ul>http://www.youtube.com/user/USGovernment<br />Times have changed<br />
    45. 45. Digital media in action<br /><ul><li> Queensland and Victorian Premiers follow suit</li></ul>http://www.youtube.com/user/premierofvictoria<br />http://www.youtube.com/user/PremierAnnaBligh<br />Times have changed<br />
    46. 46. Digital media in action<br /><ul><li> Transport Security Administration</li></ul>http://www.tsa.gov/blog<br />Times have changed<br />
    47. 47. Digital media in action<br /><ul><li> House of Lords</li></ul>http://www.lordsoftheblog.net<br />Times have changed<br />
    48. 48. Digital media in action<br /><ul><li> Brisbane City Council poll to name Hale St Bridge resulted in 5,800 votes in just four weeks</li></ul>http://www.namethatbridge.com/<br />Times have changed<br />
    49. 49. That’s all great…what can we do?<br /><ul><li> Get your house in order – your principal website acts as a repository for major project information, mission, values, etc
    50. 50. Measure web traffic – understand your audience’s online habits
    51. 51. Collaborate – share information among agencies
    52. 52. Integrate digital media with conventional communication strategy
    53. 53. Develop appropriate web 2.0 communication protocols / set up digital service offers
    54. 54. Support and champion digital activity</li></ul>Times have changed<br />
    55. 55. Useful links<br /><ul><li>US EPA blog strategy
    56. 56. Database of Social media use in US transport industry
    57. 57. Nielsen 2009 online media landscape
    58. 58. AIMIA Digital Services Index</li></ul>Times have changed<br />
    59. 59. Times have changedCommunicating in a citizen-centred environment <br />Open forum<br />

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