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Media psychological effects

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  • 1. Media psychologyDigital natives, digital trendsand media psychological effects
  • 2. Content Digital natives Digital trends Current digital trends Media psychological effects Q&A
  • 3. Digital natives"native speakers of the digital languageof computers, video games and theInternet." – Prenzky, 2001
  • 4. Digital nativesCharacteristics Grew up in technology and internet Creating content Being active instead of passive (online) High involvement in Social media
  • 5. Digital natives Time spend online At home
  • 6. Digital nativesMobile users
  • 7. Digital trends• Facebook • Twitter• Hyves • YouTube• LinkedIn • Amazon.com
  • 8. Digital trendsCurrentdigitaltrends
  • 9. Digital trendsCompanies following up on digital trends – Social advertising
  • 10. Digital trendsCompanies following up on digital trends – Social advertising
  • 11. Digital trendsCompanies following up on digital trends – Social advertising
  • 12. Media psychological effects• Attributes to reach the consumers• Reviews are more trustworthy than product descriptions• Facebook• How use of colour influences consumers
  • 13. Media psychological effects Attributes to reach the consumersUsing faces tolook at the“clicking”-point
  • 14. Media psychological effects Attributes to reach the consumersUsing faces tolook at the“clicking”-point
  • 15. Media psychological effectsAttributes to reach the consumers
  • 16. Media psychological effectsMedia psychological attributes to reach the consumers
  • 17. Media psychological effectsMedia psychological attributes to reach the consumers
  • 18. Media psychological effects Attributes to reach the consumersDirecting thevisitor to the“like” button
  • 19. Media psychological effectsAttributes to reach the consumers Facing the wrong way 14 October 2011
  • 20. Media psychological effectsAttributes to reach the consumers
  • 21. Media psychological effectsAttributes to reach the consumers
  • 22. Media psychological effectsAttributes to reach the consumers
  • 23. 12.5%Conversion Media psychological effectsRate
  • 24. 31.0%Conversion Media psychological effectsRate 148.3% improvement !
  • 25. Media psychological effectsReviews are more trustworthy than product descriptions
  • 26. Media psychological effectsReviews are more trustworthy than product descriptions
  • 27. Media psychological effectsFacebook
  • 28. Media psychological effectsFacebook
  • 29. Media psychological effectsFacebook
  • 30. Media psychological effectsHow use of colour influences consumers
  • 31. Media psychological effectsHow use of colour influences consumers
  • 32. Media psychological effectsHow use of colour influences consumers
  • 33. Media psychological effectsHow use of colour influences consumers
  • 34. Media psychological effects Q&A

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