Media psychological effects

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Media psychological effects

  1. 1. Media psychologyDigital natives, digital trendsand media psychological effects
  2. 2. Content Digital natives Digital trends Current digital trends Media psychological effects Q&A
  3. 3. Digital natives"native speakers of the digital languageof computers, video games and theInternet." – Prenzky, 2001
  4. 4. Digital nativesCharacteristics Grew up in technology and internet Creating content Being active instead of passive (online) High involvement in Social media
  5. 5. Digital natives Time spend online At home
  6. 6. Digital nativesMobile users
  7. 7. Digital trends• Facebook • Twitter• Hyves • YouTube• LinkedIn • Amazon.com
  8. 8. Digital trendsCurrentdigitaltrends
  9. 9. Digital trendsCompanies following up on digital trends – Social advertising
  10. 10. Digital trendsCompanies following up on digital trends – Social advertising
  11. 11. Digital trendsCompanies following up on digital trends – Social advertising
  12. 12. Media psychological effects• Attributes to reach the consumers• Reviews are more trustworthy than product descriptions• Facebook• How use of colour influences consumers
  13. 13. Media psychological effects Attributes to reach the consumersUsing faces tolook at the“clicking”-point
  14. 14. Media psychological effects Attributes to reach the consumersUsing faces tolook at the“clicking”-point
  15. 15. Media psychological effectsAttributes to reach the consumers
  16. 16. Media psychological effectsMedia psychological attributes to reach the consumers
  17. 17. Media psychological effectsMedia psychological attributes to reach the consumers
  18. 18. Media psychological effects Attributes to reach the consumersDirecting thevisitor to the“like” button
  19. 19. Media psychological effectsAttributes to reach the consumers Facing the wrong way 14 October 2011
  20. 20. Media psychological effectsAttributes to reach the consumers
  21. 21. Media psychological effectsAttributes to reach the consumers
  22. 22. Media psychological effectsAttributes to reach the consumers
  23. 23. 12.5%Conversion Media psychological effectsRate
  24. 24. 31.0%Conversion Media psychological effectsRate 148.3% improvement !
  25. 25. Media psychological effectsReviews are more trustworthy than product descriptions
  26. 26. Media psychological effectsReviews are more trustworthy than product descriptions
  27. 27. Media psychological effectsFacebook
  28. 28. Media psychological effectsFacebook
  29. 29. Media psychological effectsFacebook
  30. 30. Media psychological effectsHow use of colour influences consumers
  31. 31. Media psychological effectsHow use of colour influences consumers
  32. 32. Media psychological effectsHow use of colour influences consumers
  33. 33. Media psychological effectsHow use of colour influences consumers
  34. 34. Media psychological effects Q&A

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