Real-Time Everything - the Era of Communication Ubiquity
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Real-Time Everything - the Era of Communication Ubiquity

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A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get ...

A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we're not that from the day fridges tweet about food needs, tvs' about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society.

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Real-Time Everything - the Era of Communication Ubiquity Real-Time Everything - the Era of Communication Ubiquity Presentation Transcript

  • Real-Time Everything: the Era of Communication Ubiquity by Rob Gonda - SapientNitro Monday, March 15, 2010
  • About:me >> Real Time EXPERIENCE IS INFLUENCED BY MANY THINGS CONTENT EXPERIENCE IS INFLUENCED BY MANY E IS INFLUENCED BY MANY THINGS ASTHETICS PEOPLE CE IS INFLUENCED BY MANY CONTENT CONTENT TECHNOLOGY ASTHETICS PEOPLE ASTHETICS CONTENT TECHNOLOGY TECHNOLOGY ASTHETICS E TECHNOLOGY Monday, March 15, 2010
  • Monday, March 15, 2010
  • Size of the Internet Monday, March 15, 2010
  • Evolution of the Internet Monday, March 15, 2010
  • Size of the Internet Today, there are 1,733,993,741 users online Monday, March 15, 2010
  • The World According to Google (or Eric Schmidt anyway...) Five years from now the internet will be dominated by Chinese language content Today's teenagers are the model of how the web will work in the next five years – They jump from app to app to app seamlessly. Five years is a factor of ten in Mooreʼs Law, meaning that computers will be capable of far more by that time than they are today. Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away More Video. Monday, March 15, 2010
  • More Data Than Ever 724,311,510,618,248,992,017 Bytes of information created in 2009 – IDC OR 674,567,661,000+ GB OR 84B Full 8GB iPhones 23,952,000,000,000 Bytes of information created every second (roughly) IDC Digital Information Universe Study - 2009 Monday, March 15, 2010
  • More Info Than Ever “In 2009, more data was generated by individuals than in the entire history of mankind through 2008.” Harvard Business Review The Social Data Revolutions http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html ... and that’s by individuals ... wait until machines get on board i.e. foursquare ... it’s starting ... Monday, March 15, 2010
  • More Places Than Ever Monday, March 15, 2010
  • More Places Than Ever Monday, March 15, 2010
  • More Places Than Ever Monday, March 15, 2010
  • More Places Than Ever Monday, March 15, 2010
  • More People Than Ever “According to our research, Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day.” -- Royal Pingdom Twitter: Now more than 1 billion tweets per month http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/ Monday, March 15, 2010
  • More People Than Ever “Today we're celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people...” -- Mark Zuckerberg, Facebook Six Years of Making Connections http://blog.facebook.com/blog.php?post=287542162130 Monday, March 15, 2010
  • Faster and Faster… Monday, March 15, 2010
  • Faster and Faster… Monday, March 15, 2010
  • Ok, so there’s tons of data, but what about real time? Monday, March 15, 2010
  • Real Time Activities Streams Offers Customer Service ... Everything Commerce Digital Out of Home Collaboration Monday, March 15, 2010
  • Context Evolution Email Chat Stream Tempo Asynchronous Synchronous Synchronous Access Secret Private Public Context Inbox Room Stream Monday, March 15, 2010
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  • Live Stream Platforms Check out @RobGonda at #SXSWi Monday, March 15, 2010
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  • • Smart Autofollowing • Instant Fullscreen Media Viewing • Choosing Media Associated with Links • Location-Based Posting and Results • Instantaneous Privacy Settings for Posts • Recommendations • Relevancy Rankings for the Google Buzz Feed Monday, March 15, 2010
  • this just in • Settings to control what gets sent to your inbox • Comments on your posts • Comments on posts after you comment on them • Comments on posts after you are @replied on them • Explanations for why posts get sent to your inbox and a “Mute” link Monday, March 15, 2010
  • Who will win? Monday, March 15, 2010
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  • Social Shopping Monday, March 15, 2010
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  • Real Time Search Current Data Push Time Sensitive Search Geospatial Search Pulse Rank is the new PR Monday, March 15, 2010
  • Have you noticed this? Monday, March 15, 2010
  • or this? Monday, March 15, 2010
  • SEO + SMM = Real-Time Optimization Monday, March 15, 2010
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  • Real Time Collaboration Monday, March 15, 2010
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  • IBM's Project Vulcan • IBM's Project Vulcan Is Google Wave Meets Facebook Meets BI • Vulcan Demonstrated as Next-Gen Collaboration Platform • Project Vulcan is being described as the next generation of Lotus Notes. It's an aggregation or federation of email, calendars, profiles, to do lists and social analytics all in one place. It's designed to filter out noise from real-time conversations, make recommendations and provide relevant content. Monday, March 15, 2010
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  • Mobility Monday, March 15, 2010
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  • The Future “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” -- Albert Einstein Monday, March 15, 2010
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  • Thanks! Rob Gonda Director - SapientNitro mail: rob@robgonda.com web: sapientnitro.com blog: takemetoyourleader.com @RobGonda Monday, March 15, 2010