Case study: Whizz-Kidz on Twitter

Making those tentative first steps...

The viral loop: Intergrate & cross reference with other social media -

Link tweets to Flickr, Youtube, Facebook, drive traffic + fans:

Parents connecting to say "thanks"!

..and 'Kidz' all grown up and getting re-engaged

W-K Ambassadors tweeting about their progress

Fundraisers celebrating & getting excited?!

Volunteers - telling their stories :)

Engage: give thanks...

Engage: inspire & wish well...

twitcpic'ing - live engagement

monitoring - and responding

Magic FM become unofficial Marathon 'partner' because we tweeted them with pics and banter :)

Getting others to share (& tweet) your activity Influencing bloggers - by tweeting our stories & capturing imagination

Influencing

bloggers -

by tweeting

our stories

& capturing

imagination

PR Blogger’s UK journalists on Twitter http://tinyurl.com/twitterjournos E.g. BBC Tom van Aardt – http://twitter.com/tomVS Richard Sambrook – http://twitter.com/sambrook Tania Teixeira – http://twitter.com/taniateix Jon Fildes – http://twitter.com/jonfildes Declan Curry – http://twitter.com/declancurry Dave Lee – http://twitter.com/davelee Rory Cellan-Jones – http://twitter.com/ruskin147 Darren Waters - http://twitter.com/djwaters1 The Guardian Neil McIntosh - http://twitter.com/nmcintosh Charles Arthur – http://twitter.com/charlesarthur Dave Hill – http://twitter.com/DaveHill Stephen Brook – http://twitter.com/SDBrook Cath Elliott – http://twitter.com/CathElliott Bobbie Johnson – http://twitter.com/bobbiejohnson Financial Times Tim Bradshaw – http://twitter.com/tim Chris Nuttall – http://twitter.com/ftchris Kevin Allison – http://twitter.com/kevinallisonft Peter Whitehead – http://twitter.com/peterwhitehead Kate Mackenzie – http://twitter.com/kmac Richard Waters – http://twitter.com/richardwaters

http://tinyurl.com/twitterjournos

E.g.

BBC

Tom van Aardt – http://twitter.com/tomVS Richard Sambrook – http://twitter.com/sambrook Tania Teixeira – http://twitter.com/taniateix Jon Fildes – http://twitter.com/jonfildes Declan Curry – http://twitter.com/declancurry Dave Lee – http://twitter.com/davelee

Rory Cellan-Jones – http://twitter.com/ruskin147 Darren Waters - http://twitter.com/djwaters1

The Guardian

Neil McIntosh - http://twitter.com/nmcintosh Charles Arthur – http://twitter.com/charlesarthur Dave Hill – http://twitter.com/DaveHill Stephen Brook – http://twitter.com/SDBrook Cath Elliott – http://twitter.com/CathElliott Bobbie Johnson – http://twitter.com/bobbiejohnson

Financial Times

Tim Bradshaw – http://twitter.com/tim Chris Nuttall – http://twitter.com/ftchris Kevin Allison – http://twitter.com/kevinallisonft Peter Whitehead – http://twitter.com/peterwhitehead Kate Mackenzie – http://twitter.com/kmac Richard Waters – http://twitter.com/richardwaters

Twitter testing: gauging opinion to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE* twitter.com/jamandcheese Nice one. Will certainly get the attention of your target audience! twitter.com/rachelbeer RT @whizzkidz We've launched our new (sexed-up) poster campaign to promote the New York Marathon. http://bit.ly/SsivZ. What do you think? twitter.com/macmillancancer Great poster http://bit.ly/SsivZ. Could you do one for the ladies? Childsi, Child's i Foundation I like the NY marathon campaign. should get some interest. twitter.com/Emclaug ha ha, although I actually meant the *idea* and how you'd done it more than the image itself - honest! twitter.com/jon_bedford good, but it doesn't need the line of copy underneath new york marathon: just makes it look cluttered. and why is she kneeling? twitter.com/Muzzwald ooh nice, I like! twitter.com/jon_bedford 234 views on Flickr (within 3 days) - spread via Twitter

to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*

twitter.com/jamandcheese

Nice one. Will certainly get the attention of your target audience!

twitter.com/rachelbeer

RT @whizzkidz We've launched our new (sexed-up) poster

campaign to promote the New York Marathon. http://bit.ly/SsivZ.

What do you think?

twitter.com/macmillancancer

Great poster http://bit.ly/SsivZ. Could you do one for the ladies?

Childsi, Child's i Foundation

I like the NY marathon campaign. should get some interest.

twitter.com/Emclaug

ha ha, although I actually meant the *idea* and how you'd done it more than the image itself - honest!

twitter.com/jon_bedford

good, but it doesn't need the line of copy underneath new york marathon: just makes it look cluttered. and why is she kneeling?

twitter.com/Muzzwald

ooh nice, I like! twitter.com/jon_bedford

234 views on Flickr (within 3 days) - spread via Twitter

Engaging communities: Congratulate & big-up...even 'competitors'..

Engage: Retweet unto others...

Be interesting, don't just talk about yourself

Be irreverent / silly sometimes ;)

Social media ‘netiquette’ Try: • answer questions • ask questions • post interesting related-links (not always just about us) • • invite people to attend events and join campaigns • change updates regularly • be helpful and signpost to different parts of the org, and website • Blog / talk like a real person – not an automaton • • Try nots: • delete messages you don’t like • just link to press releases on the website • criticise or dismiss anyone • leave the profile stagnant • be stuffy!

Try:

• answer questions

• ask questions

• post interesting related-links (not always just about us)

•

• invite people to attend events and join campaigns

• change updates regularly

• be helpful and signpost to different parts of the org, and website

• Blog / talk like a real person – not an automaton

•

•

Try nots:

• delete messages you don’t like

• just link to press releases on the website

• criticise or dismiss anyone

• leave the profile stagnant

• be stuffy!

We're all still learning... :)