Email Marketing: How To Build an Email List of Customers

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Email Marketing is one of the most effective ways of building an audience, creating an online business and making money.

However, you may prefer to think of an email list as a marketing tool that creates a relationship with your potential customers.

An email list is a business asset

"If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog." – Corbett Barr from
I'll explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money.

I'll recommend you don't constantly send sales emails.
I'll tell you about the importance of an offer and how often and how much you should give away for free
I'll explain about incentives and lead magnets.
I'll introduce the squeeze page and show you how to make one
I'll show you the best ways to create signup forms and where to put them on your website
I'll explain about the "Thank You" page and the "Welcome" page.
The process of collecting email addresses and bulk-emailing out to them in a way that by-passes the spam filters and stays on the right side of the CAN-SPAM act is phenomenally complicated.

That's why I'll show you step by step instructions of exactly how to use the powerful tools of two of the foremost email marketing services: Aweber and Mailchimp.

I'll also show you about email messages – the different types you can send, how to send them, when to send them and the best ways of writing effective emails to drive traffic and sales.

Many online businesses focus, incorrectly sometimes, on social media, whereas Email Marketing provides a much better return on your investment.

"If they’re liking the content you’re sending them regularly, then there’s a good chance they’re going to like the products you create. Email subscribers are more likely to buy your products than any other type of audience.” – Glen Allsopp from

If you focus on providing value and engaging subscribers, Email Marketing will bring success for your business.

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  • 1. Email Marketing
  • 2. “Email lists, quite simply, can make a lot more money than regular blogs” Glen Allsopp,
  • 3. An email list is a business asset “The money is in the list.” However, you may prefer to think of an email list as a marketing tool that creates a relationship with your customers. It is important to think of your list as a collection of people rather than a collection of email addresses or – even worse – a way to make money. I don’t recommend you constantly “spam” your list with multiple sales emails.
  • 4. The importance of an offer One of the most important skills in email marketing is driving traffic to your sign up form or sign up pages and getting a high-converting offer to collect email addresses. This “incentive” or “lead magnet” is some sort of freebie that offers tangible value to your target market.
  • 5. The incentive The incentive needs to be of value and solves a major problem of your target market. People will be happy to part with their email address in exchange for something that’ll help them with a pain point.
  • 6. The Squeeze page And this offer will reside on a page that will collect the email addresses. This page is commonly called a squeeze page. A squeeze page can be tested and tested to see which design and text converts the most people – from visitors to subscribers. A squeeze page should include a benefit driven headline, text that explains the usefulness of the offer, an image of the offer and maybe video as well.
  • 7. Thank you page The thank you page is an important piece of internet real estate – so take time to create a great first impression. You should thank the subscriber for joining You should remind them that they are going to be receiving an email that they’ll need to click in order to receive the offer (also referred to as a “golden page” by Laura Roeder – it can be also used for other offers)
  • 8. The Success Page Finally, this page is the page where they visit once they’ve successfully confirmed their email address and have joined the list. This is the page where you can deliver the promised incentive (e-book, etc.). And, this can also be turned into a “golden page” as you can present your new subscriber with an offer of one of your paid for products.
  • 9. Email marketing services I definitely recommend that you use some sort of email marketing service. AWeber and MailChimp. They are both excellent companies. I have used both of them for years and years. I prefer AWeber because they deliver more emails, their support is really good and they are cheaper than MailChimp when you have more than 2,000 subscribers.
  • 10. Email messages There are many different types of email marketing messages and many different theories of what works and what doesn’t . • Keep them short • Make sure they deliver maximum value. • Include a bit of personality • Have a call to action
  • 11. Another way we can talk about emails is split them into the three main types that AWeber divides them into: • Broadcast emails • Blog broadcast emails • Auto-responder / Followup emails
  • 12. Blog broadcast emails Blog broadcast emails are completely automated emails that are send out with your latest blog posts in them. They don’t take long to set up and take zero time to maintain. However, they may lack the personal touch.
  • 13. Broadcast emails Broadcast emails are normal emails you can send out to your subscribers or segments of your subscribers. You can split test them by sending out the same email with two different titles to two lots of 10% of your list and then send the remaining 80% the email with the most successful title. You can add recency and urgency with broadcast emails by referring to “one time offers” or current events.
  • 14. Auto-responder / Followup emails An auto-responder or followup message is an email that’s delivered within a timed sequence. It’s similar to those “out of the office” responses you get. It’s a pre-written message, therefore, that gets delivered automatically.
  • 15. Auto-responder / Followup email sequence 1. Value Email 4. Value Email 2. Value Email 5. Value Email 3. Sales Email 6. Value Email 4. Followup Sales Email 7. Sales Email
  • 16. Autoresponders or Broadcasts? “Which one should I use?” Both of them. The auto-responders can run for a month after your subscriber has joined the list. When sending out a broadcast you can segment to exclude those people that have subscribed within the last month to make sure you don’t inundate the new subscribers with broadcast emails while they’re still receiving followup messages.
  • 17. If you focus on providing value and engaging subscribers, Email Marketing will bring success for your business.
  • 18. Thank you! Please feel free to download my free e-books How to Market Yourself Online and Starting An Online Business. There is also a premium e-book called How To Get Clients. Say hello! Site: Twitter Facebook Google+ YouTube