Audience Analysis


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Here is a powerpoint i made looking at audience analysis and how it affects the selling of products.

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Audience Analysis

  1. 1. Audience Analysis By Roarke Lahene
  2. 2. Introduction <ul><li>Designer’s Name: DaimlerChrysler </li></ul><ul><li>The project’s purpose is: To investigate and analyse the target audience and to determine the best way to sell the product to them. </li></ul>
  3. 3. The Audience <ul><li>The primary audience will be: Mothers with children who intend to pick up them up from school and go shopping. </li></ul><ul><li>Is the audience weighted toward a particular age? Adults particularly mother’s between the ages of 25 to 45. </li></ul>
  4. 4. Proposed Ideas <ul><li>In analyzing the audience reaction to your proposed ideas you have three areas to consider: </li></ul><ul><ul><ul><li>What do you think are the attitudes, needs, and constraints on your audience? </li></ul></ul></ul><ul><ul><ul><li>What is the knowledge level of the audience? </li></ul></ul></ul><ul><ul><ul><li>What will work? What will not work? </li></ul></ul></ul>
  5. 5. Attitudes, needs, and constraints on your audience? <ul><li>The attitude of the audience is very particular. They want to get exactly what they need. </li></ul><ul><li>The needs are usually space inside the car and something which stands out and makes them noticed. </li></ul><ul><li>The constraints usually involve money and this I feel is the key point in obtaining this audience. </li></ul>
  6. 6. What is the knowledge level of the audience? <ul><li>The knowledge of this audience would be minimal but we can’t make them feel in the dark regarding the car. </li></ul><ul><li>So some information should be given to make them feel comfortable with the car. </li></ul>
  7. 7. What will work? What will not work? <ul><li>Making them feel comfortable and as if they are very knowledgeable with the car should help the selling of it. </li></ul><ul><li>Then again, if they are given too much information at once, they might feel intimidated and turned off by it. </li></ul>
  8. 8. Objectives <ul><li>My objectives in relation to my audience are to provide a clear understanding of why they need the car. By providing a need we can be more sure we will get sales from this audience. </li></ul>
  9. 9. Attitudes <ul><li>Attitudes that need to be considered with this particular audience include the fact that they are extremely picky when it comes to spending this sort of money. </li></ul><ul><li>We have to ensure them their money is spent well, through the use of features included with the car. </li></ul>
  10. 10. Special needs <ul><li>Special needs of this particular audience include lots of storage space to fit anything which they might need in the car, from shopping bags to seating space. </li></ul>
  11. 11. Constraints <ul><li>Constraints that must be recognized when presenting to this particular audience is the budget. </li></ul><ul><li>Usually this audience has a tight budget to spend on the car so providing an affordable product is important. </li></ul>
  12. 12. Audience Knowledge <ul><li>I would rate my audience's knowledge of the topic and of technical terminology to be unknown. </li></ul><ul><li>Depending on the person buying it could vary from a very detailed knowledge to none at all. </li></ul>
  13. 13. Acceptance of Ideas <ul><li>My assessment of the audience's willingness to accept the ideas I present is high. </li></ul><ul><li>I feel that if the ideas are presented correctly we can ensure a sale from this audience. </li></ul>
  14. 14. Ideas <ul><li>Examples of ideas and that are likely to work well: </li></ul><ul><ul><li>Providing an array of features from GPS to cup holders and making them feel that they are getting value for money. </li></ul></ul><ul><ul><li>Rather then asking if they need the car, tell the audience why they can’t live without it. </li></ul></ul><ul><li>Examples of ideas and likely to cause a negative reaction on the audience: </li></ul><ul><ul><li>Providing a huge amount of information about the car at once. This might become overwhelming and turn them off buying the car. </li></ul></ul>