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When Social Media Meets Social Intranet
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When Social Media Meets Social Intranet

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In this talk, I share about the importance of combining social media and social intranet to transform businesses to be social business and deliver values such as service innovation and improved …

In this talk, I share about the importance of combining social media and social intranet to transform businesses to be social business and deliver values such as service innovation and improved productivity

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  • 1. SocialWhen Media Social meets intranet@roanyong
  • 2. Source: http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/
  • 3. Social 50% of Web Sales to Occur viaMedia Social Media by 2015 http://mashable.com/2012/11/01/facebook-sales/
  • 4. Social BusinessSocial SocialMedia intranet
  • 5. Social BusinessSocial Business is a business that embraces networks ofpeople to create business value. Social businesses embracetechnology to enhance relationships between employees,customers, and partners. Social Social Media intranet
  • 6. Business Values Social media1 An Effective Platform for PR 2.0 A Platform to Emotionally2 Connect With the Customers
  • 7. Social Using Social Media Is No Media Longer a ChoiceToday’s Customers Are Citizen Journalists!Organisations Must Have Social Media Presence To Avoid PR Nightmare
  • 8. Social Using Social Media MeansMedia Putting Social Media Policies in Place
  • 9. Social Using Social Media Means Media Putting Social Media Policies in Place Facebook Posting Absolutely! Examples of Social Media Policy: • [Ford] Play Nice, Be Honest • [Oracle] Employees must Profanity establish that all opinions are their Others own and not Oracle’s, but at the same time, distinguish that they are indeed employees of Oracle.Source: http://techland.time.com/2011/05/24/47-of-facebook-walls-contain-profanity-but-should-employers-give-a-darn/
  • 10. Social 1. An Effective Platform for PR 2.0 Media Facebook is the new magazine Youtube is the new TVTwitter is the new RadioSocial Media is Free, Two-Way Marketing & PR Tools with Wide Reach
  • 11. Social 1. An Effective Platform for PR 2.0 MediaA means to showcase social proofSocial Media is Free, Two-Way Marketing & PR Tools with Wide Reach
  • 12. Social 2. A Platform to Emotionally Connect Media with the CustomersSocial Media provides means to visualise / storytell to harness peer influence
  • 13. Social When Social Media BackfiresMedia
  • 14. No 1 Reason Social Media Backfires Not Using Enough Collective IntelligenceCaution: Let Go of ControlYou can’t 100% predict the outcome of social media campaign
  • 15. Social Not Using Enough Collective Media Intelligence Some staff give responses to a number of angry peopleNot testing assumption!The use of Social Media in organisations has to be backed up by Social Intranet
  • 16. Social intranetSocial intranet is an intranet where all employees canauthor content and connect easily.Or,Social intranet is an internal social media for organisations. Social Media
  • 17. Business Values Social intranet1 A Platform for Internal Collaboration A Means to Reinforce Purpose2 and to Facilitate Change
  • 18. Social 1. Making Work “Social”intranet (A Platform for Internal Collaboration)
  • 19. 2. Igniting Organisational Culture Social Revolution intranet (Facilitating Change)Communicate top mgmtpurpose/vision via:• Blogging on the intranet• Facilitating a discussionforumSource: http://www.thoughtfarmer.com/blog/2012/06/27/social-intranet-case-study-financial-institution-banking-on-employee-engagement/
  • 20. 2. Igniting Organisational Culture Social Revolution intranet (Facilitating Change) Launching a mock “internal social media” campaign Breaking information silos in organisations via • “Internal Twitter” (Yammer) • Opportunities for personal brandingSource: http://www.youtube.com/watch?v=vwwtcl6BDqU
  • 21. Social Anatomy of Social Intranet intranetSource: www.cmswire.com/cms/social-business/the-social-intranet-tools-trends-and-whos-using-it-infographic-017606.php
  • 22. Social intranet 3 Products to Consider Microsoft Sharepoint + Yammer 1 http://sharepoint.microsoft.com/en-us/Pages/default.aspx https://www.yammer.com/ 2 Jive Software http://www.jivesoftware.com/ 3 Thought Farmer http://www.thoughtfarmer.com/Note: Singapore SMEs may want to try a free, cloud-based social intranet: Bitrix24. Here is theURL: http://www.bitrix24.com/
  • 23. Social Business 1 A Platform for Internal CollaborationSocial Social 2 A Means to Reinforce PurposeMedia intranet and to Facilitate Change1 An Effective Platform for PR 2.02 A Platform to Emotionally Connect With Customers
  • 24. Business Values Socialbusiness1 Deliver Exceptional Customer Experience Collaborate Better ->2 Improve Productivity/Innovate Be a More Nimble Organisation3
  • 25. Social Example #1 - Samsungbusiness Create Service Innovation
  • 26. Social Example #2 - Xilinx business Raise Engineers’ Productivity by 25%URL: http://sloanreview.mit.edu/improvisations/2011/12/02/using-social-media-for-peer-to-peer-collaboration-the-xilinx-example/
  • 27. Key Take-Away1. Organisations have to be in Social Media2. Social Media has to be supported with ValueSocial Intranet3. Transform your organisation to be SocialBusiness Experience Services Products
  • 28. e-bookAbout MeStrategist | Consultant | Speaker www.roanyong.com @roanyong roan_yong@yahoo.com roan.yong roan julius indra bit.ly/sociacol