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The Pursuit of Happiness
 

The Pursuit of Happiness

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How Gamification Unleash Total Engagement. This is my talk at Barcamp Shanghai, on 3 March 2012.

How Gamification Unleash Total Engagement. This is my talk at Barcamp Shanghai, on 3 March 2012.

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    The Pursuit of Happiness The Pursuit of Happiness Presentation Transcript

    • The Pursuit ofHappinessHow Gamification Unleash Total Engagement R o a n Y o n g
    • The Storyline StartLevel 1 Level 2The war of How gamificationengagement unleash total engagement
    • 3 Implications of Disengagement (Higher) Absenteeism (Lower) Productivity (Lower) CreativityDisengaged people hurt organisation
    • Yearly Cost of Disengagement United States Germany $ 350b $ 175.5bSingapore $ 6b Source: Gallup study
    • Engagement Talent “talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work” Stephen King “far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore RooseveltEvery engaged people is talented, but not every talented people is engaged.
    • the happiest people: Steve Jobs (L) and Jeremy Lin (r) “far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt Image: Flickr © acaben Image: Flickr © DvYang
    • The War for talent is overof Engagement Motivation max creativity max Motivation max creativity max
    • The war of engagement is about making work meaningful. It turns work into play.
    • The Storyline StartLevel 1 Level 2The war of How gamificationengagement unleash total engagement
    • 3 Elements of Fun Autonomy 2 Complexity A connection between effort and reward
    • Sustained Fun Sustained fun means making progress visible
    • Reality is Broken gamificationGamification is the use of game design techniques and mechanics to solve problems and to engageaudiences
    • GamemechanicsAutonomy complexity A link between effort and rewardDefeat the enemy You develop skillsin any way possible just-in-time to You get level-ups, points, defeat the enemy. artifacts, and other virtual goods after you defeat the enemy.
    • Gamemechanicsprogress is visible * inculcate self-beliefYou can clearly see There is someone whoprogress toward guide you or believe thatcharacter development you can fulfill your destinyand the end-game.
    • Sounds crazy?Gamification ismade possible by: Big data Mobile gadgets
    • Gamifiedworld
    • Salesforce.com Points Goal Achievements Progress visibility
    • Gamify to engage! Motivation creativityUnleash total engagement using gamification. And improve innovation and productivity!
    • e-bookAbout MeStrategist | consultant |speaker www. roanyong.com @roanyong roan_yong@yahoo.com roan.yong roan julius indra bit.ly/sociacol