The Game of Collaboration

The Game ofCollaboration Roan Yong

1 Why Collaborate2 Why Collaboration Fails3 How gamification can help

Why Collaborate?

10,000 hours

I Need ToGROW

Greater Result!People

Merge Ideas/ Expertise ProductivityCollaboration Innovation

1 Why Collaborate2 Why Collaboration Fails3 How gamification can help

Distorted sense ofAltruism + SocialismShared Purpose canovercome self-interestBeing Leaderless

Altruism + Socialism Personal sacrifice to benefit others Everyone receives equal rewards / recognition

People who aremotivated byaltruism are rare

People will kick-outliabilities!

not to help the weakBut to make themselvesstrong

Greater Result!People

You keep & rewardincompetent people inthe collaboration

Shared Purpose isa starting point

“How to do itcollectively”

A damn good starting pointBut not sufficient

You expect self-interest to“disappear” – because of sharedpurpose

What do they want?Image ©Long Island Rose in Flickr

What do they want?Image ©Phil King (Man Alive!) in Flickr

raises awareness butsending mixed messagesdoesn’t solve the problem

Is a collective actionbut not yet acollaboration

Lurkers 90%Active Members 9% Tribal Leaders 1%

Connect “the most passionate” peopleCollective (Tribal leaders) action Collaboration

You don’t connect the “tribal leaders” within the collaborative communityImage ©creatrixtiara in Flickr

FAILIncompetent people are in itSelf-interest is not managedTribal leaders aren’t connecting

1 Collaboration: Why, Who, What2 Why Collaboration Fails3 How gamification can help

Gamification?Achieving goalsFun. Addictive.Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

INJECT CAPITALISM Personal Earn Mastery IncentivesVisible progress

Attract the right peopleMotivate tribal leaders to connectFair Reward based on contribution

Visibility on collaborative taskVisibility on collaboratorsFair incentives based oncontribution

Makes sense because

Collaboration is a second nature to gamersYou collaborate withstrong gamers to win

The quests are visible

Strengths andweaknesses are shown

Leaders will emerge naturallyAllows you to build Everyone gets fairreputation reward

Dude…let me tell you:Gamification is real!!

Task Autonomy

Social Validation

Reputation System

Expertise Search

Contribute basedTask Autonomy on skills / interests Visibility onSocial Validation collaborative taskReputation system Visibility on collaboratorsExpertise Search

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The Game of Collaboration

by Roan Yong on Nov 18, 2011

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