Presented by SCORE.org

Many approaches are tried...
Company Website 54%
Email Marketing 61%
Social Media 44%
Online Adver...
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What really works for Finding New Customers?

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Infographic showing the best sources for new customers for small businesses.

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Transcript of "What really works for Finding New Customers?"

  1. 1. Presented by SCORE.org Many approaches are tried... Company Website 54% Email Marketing 61% Social Media 44% Online Advertising 17% Daily Deals 14% ...but what are the results? say it’s important to be found on major search engines and be viewed on mobile devices. But just 25% know how to create a mobile site! Company Website SEO named most effective tactic by those that use it... ...but HALF never even update their lisitings! % Social Media 91 of online adults access each month eMail gives a big return 70% spend less than 3 hours a week on it... Typical social media budget $0 - $100 (60%) $101 - $1k (22%) $1000+ (14%) say it increases their revenue. Don’t Know (5%) Who manages social media marketing? 74% 6% 8% 12% No special employee Consultant Part-time employee Full-time employee Brands that post daily reach 22% of their fans in a given week. 50% of business owners said they gained new customers via social media – notably Facebook and Linkedin. Only 12% said that Online Advertising was very effective. Daily Deals can bring in new customers online shoppers 60% of alldaily deal websitesubscribe to a 89% of people who bought offers used them 29% of deal redeemers are brand new customers 82% of deal redeemers have returned for repeat business what they bought: • 57% Restaurants • 29% Sport/outdoor activity • 29% Spa • 29% Hotel • 29% Arts and crafts • 27% Fitness in association with SOURCES: • Zoomerang Online Surveys and Polls • http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459 • http://www.aweber.com/blog/email-marketing/2013-small-biz-infographic.htm • http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Power_of_Like_ How_Brands_Reach_and_Influence_Fans_Through_Social_Media_Marketing • http://www.experian.com/assets/simmons-research/brochures/experian-marketing-services-2011 -social-media-consumer-report2.pdf • Mediabistro published an infographic produced by Crowdspring http://www.mediabistro.com/alltwitter/small-business-social-media_b14294 • http://www.affinityexpress.com/sites/default/files/Affinity_Express_SMB_Online_Survey.pdf • ForeSee 2011 E-Retail Satisfaction Index (U.S. Holiday Edition) • Lab42 http://blog.lab42.com/whats-the-deal-with-daily-deals

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