SCORE Infographic: Social Media

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Infographic on trends and best practices in Social Media

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SCORE Infographic: Social Media

  1. 1. SOURCES: • http://www.vocus.com/blog/smb-social-media-influence/ • https://www.globalwebindex.net/ • http://www.experian.com/blogs/marketing-forward/2013/04/18/for-every-hour-online-americans-spend- 16-minutes-on-social-networks/ • http://go.experian.com/forms/experian-digital-marketer-2012 • http://smallbusiness.yahoo.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html • http://www.ziftsolutions.com/resources/infographic-social-media-for-channel-partners/#sthash.7wGRSIIt.5vgYzKvd.dpbs • http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013?utm_source=Webbiquity • http://www.smallbusinesscan.com/8-fascinating-social-media-statistics/ in association with zipcar.com/business. Presented by SCORE.org Make ’Em ClickWithYour Business! Social MediaTrends: 87% of small business say Social Media helps their businesses 91% of online adults access Social Media at least once a month at least 40% Say it boosts word of mouth referrals 50% of shoppers purchased due to posts or feedback 64% ofTwitter users (and 51% of Facebook users) are more likely to be loyal to brands they follow Give it 5 hours per week... And focus on your target market! The Google+ button is used 5B times/day Google+ is rising fast! 70% of brands have a Google+ presence Focus on quality content such as FAQs,tips,how to and other expert advice! 92% of re-tweets are news,instructional or other useful conent 52% stop following when content is boring or repetitive x of consumers see Social Media active companies as more approachable59% of Social Media users want companies to use it to answer their questions64% Customers follow companies based on content: The Fastest Growing Social Networks? (Q2 2012 - Q2 2013) Oh Snap! 5 Million images are uploaded to Pinterest daily of online time is spent on Social Media 27% Timing matters:post during the lunch hour,evenings or when your audience is online Tip: Be sure your website and email marketing are mobile-friendly Optimize your look for all devices,from phones to laptops

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