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Economic Profile of US Surfers- Experience presented by Chad NELSEN
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Economic Profile of US Surfers- Experience presented by Chad NELSEN

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  • Hidden in plain sight…the lost 10-15%?
  • Transcript

    • 1. Highly Marketed but Undervalued: An economic profile of US surfers Chad Nelsen Surfrider Foundation USA
    • 2. California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
    • 3. Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
    • 4. Surfrider / Surf-First StudyWho: 5,360 surfersWhat: Surf behavior / demographicsWhere: Internet-based opt in surveyWhen: November 2008 -September 2009Why: 1st US characterization of surfersLimitation: This is a non-probabilistic method of data collection and is not random so the resultscannot be extrapolated to the larger surfing population
    • 5. Surf BehaviorParameter MedianExperience 16 yearsNumber of boards 4Arrival time 8:15 AMDuration 2.5 hoursDistance Travelled 10 milesAnnual visits 108
    • 6. Surfer DemographicsParameter MedianAge 34 yearEducation 62% ≥ collegeHousehold income $75,000 annualEmployment 67% fully employedExpenditure $66/visit* *Average
    • 7. US Surfer EconomicsSurfers 3.1 millionVisits / year 76 millionExpenditures $25-66 / visitEconomic Impact $2-5 billion / year Sources: NSRE 2001, Hanneman 2004
    • 8. More..US Surf econ study: http://bit.ly/us_surfeconCoastal Blog:surfrider.org/coastal-blog/c/surf-protectionChad Nelsen cnelsen@surfrider.org twitter: chadenelsen
    • 9. Questions