• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Economic Profile of US Surfers- Experience presented by Chad NELSEN
 

Economic Profile of US Surfers- Experience presented by Chad NELSEN

on

  • 854 views

 

Statistics

Views

Total Views
854
Views on SlideShare
838
Embed Views
16

Actions

Likes
0
Downloads
8
Comments
0

1 Embed 16

http://www.globalwaveconference.com 16

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Hidden in plain sight…the lost 10-15%?

Economic Profile of US Surfers- Experience presented by Chad NELSEN Economic Profile of US Surfers- Experience presented by Chad NELSEN Presentation Transcript

  • Highly Marketed but Undervalued: An economic profile of US surfers Chad Nelsen Surfrider Foundation USA
  • California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
  • Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
  • Surfrider / Surf-First StudyWho: 5,360 surfersWhat: Surf behavior / demographicsWhere: Internet-based opt in surveyWhen: November 2008 -September 2009Why: 1st US characterization of surfersLimitation: This is a non-probabilistic method of data collection and is not random so the resultscannot be extrapolated to the larger surfing population
  • Surf BehaviorParameter MedianExperience 16 yearsNumber of boards 4Arrival time 8:15 AMDuration 2.5 hoursDistance Travelled 10 milesAnnual visits 108
  • Surfer DemographicsParameter MedianAge 34 yearEducation 62% ≥ collegeHousehold income $75,000 annualEmployment 67% fully employedExpenditure $66/visit* *Average
  • US Surfer EconomicsSurfers 3.1 millionVisits / year 76 millionExpenditures $25-66 / visitEconomic Impact $2-5 billion / year Sources: NSRE 2001, Hanneman 2004
  • More..US Surf econ study: http://bit.ly/us_surfeconCoastal Blog:surfrider.org/coastal-blog/c/surf-protectionChad Nelsen cnelsen@surfrider.org twitter: chadenelsen
  • Questions