View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
SEOIN AN HOUR30 MINUTES The fundamentals of Optimising your Website
Who Is Andy Henderson anyway? Web Developer/Designer (18 yrs) SEO Consultant (9 yrs) WordPress Developer (6 Yrs) Trainer (25 Yrs) In a Day Hands On Training Workshops Website In a Day (based on WordPress) WordPress Training / Consulting SEO for WordPress
SEO in 30 Minutes - Overview What is SEO ? Keywords Search Engine Fundamentals SEO Tactics & Strategies SEO and WordPress SEO Fundamentals
What is SEO anyway ? Search Engine Optimisation : a variety of tactics, techniques, strategies and activities, designed to improve your websites Rankings, Traffic and (most importantly) Conversions Conversion : Whatever it is you want your website visitors to do
Keywords are CRITICAL !!! Step #1 – KEYWORD ANALYSIS DON’T Just Guess !!! Create a List (and keep it handy) Review at least annually Where to use Keywords? Domain Name Tags Site Structure Headings (H1, H2, H3….) Categories Captions Page Titles Image names Post Titles Image Alt Tags
Search Engines Fundamentals Google Bing Yahoo and many more…. Search Engine Process Crawl Index Rank
Search Engines Fundamentals Google’s Job ? Google Updates PANDA – Feb 2011 + Poor Quality Content On-site Site wide penalty Impact Widespread (12%) PENGUIN – 24th April 2012 + Backlink Profiles Impact Limited (but more dramatic)
SEO Tactics & Strategies Link Building ? “Content is King” Unique Keyword Focused Useful Interesting Educational Informative Controversial Funny Shocking
WORDPRESS and SEO “Out of the Box” – WP is Pretty Good Search Engine Friendly Crawlability Ease of Use --> Dynamic Content User Generated Content But it can be improved….
SEO Fundamentals Content Unique Keyword Rich “Useful” Linkable Links Natural, Relevant Quality vs Quantity Do it for your Users – NOT for Search Engines