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Welcome!Who are we?We are a not for profit organisation, providing coworking space for startups and early stagecompanies i...
Finding your way       around• Bathrooms can be found out the exit  door near the kitchen• Emergency exit stairs out the b...
Have you checked in?Facebook.com/RiverCityLabs     Tweeting? Tag us  @rivercitylabs #rclevents
Q: #rclevents                 faster, smarter                                   How to get your idea     Helping you innov...
Q: #rclevents                 faster, smarter     Helping you innovate                                   River City Labs 4...
Q: #rclevents                 faster, smarter     Helping you innovate                                       Source: http:...
Q: #rclevents                 faster, smarter                                              KEY FACTS     Helping you innov...
Q: #rclevents                 faster, smarter     Helping you innovate                                   “A startup is an ...
Q: #rclevents                 faster, smarter                                                 AGENDA     Helping you innov...
Q: #rclevents                 faster, smarter     Helping you innovate                                     THE CO-FOUNDER’...
Q: #rclevents                 faster, smarter     Helping you innovate                                   THE CO-FOUNDER’S ...
Q: #rclevents                 faster, smarter   A great idea’s usually                                       not enough … ...
Q: #rclevents                 faster, smarter                  Dilemma #1:                                                ...
Q: #rclevents                 faster, smarter        Dilemma #2:                                            Roles     Help...
Q: #rclevents                 faster, smarter         Dilemma #3:                                           Rewards     He...
Q: #rclevents                 faster, smarter       THE ‘IDEAL’                                     CONFIGURATION     Help...
Q: #rclevents                 faster, smarter     Helping you innovate                                    SAME DIFFERENCE ...
Q: #rclevents                 faster, smarter     Helping you innovate                                   Access vs Experie...
Q: #rclevents                 faster, smarter     Helping you innovate                                   Applications vs P...
Q: #rclevents                 faster, smarter     Helping you innovate                                   Big Market vs Big...
Q: #rclevents                 faster, smarter     Helping you innovate                                            You stil...
Q: #rclevents                 faster, smarter     Helping you innovate                                     ITERATIVE      ...
Q: #rclevents                 faster, smarter     Helping you innovate                                            Reduce  ...
Q: #rclevents                 faster, smarter   Minimum Viable Product                                    >> Product Marke...
Q: #rclevents                 faster, smarter     Helping you innovate          How we do it …                            ...
Q: #rclevents                 faster, smarter     Helping you innovate                                   AFTER THE BIG    ...
Q: #rclevents                 faster, smarter     Helping you innovate                                      What next … ? ...
Q: #rclevents                 faster, smarter                                   Acquisition   # of Visitors        20M    ...
Q: #rclevents                 faster, smarter     Helping you innovate                                            You stil...
Q: #rclevents                 faster, smarter             KEY                                         TAKE AWAYS     Helpi...
faster, smarterHelping you innovate                                     Thank you!                                      Ch...
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How togetideastomarketin4wks

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Transcript of "How togetideastomarketin4wks"

  1. 1. Welcome!Who are we?We are a not for profit organisation, providing coworking space for startups and early stagecompanies in the technology, Internet, telecommunications and mobile sectors.What do we offer?A place to work away from your home alongside otherlike minded people.  We have a strong community ofStartups and Entrepreneurs working, collaborating &growing ideas together.Membership• Desk Space for $350/ mnth [ex GST] and includes; desk space, chair, internet, access to all facilities, partnership offers, mentor network and business, technology and social events.• Casual Membership $100/ mnth [ex GST] and includes; 24x7 access to the casual lounge area in the labs and status as a River City Labs Resident, including internet, access to all facilities, partnership offers, mentor network and business, technology and social events.• Daily Drop-In access $30/day [ex GST]
  2. 2. Finding your way around• Bathrooms can be found out the exit door near the kitchen• Emergency exit stairs out the back near the bathrooms or at the front as indicated in the pictureRiver City Labs respectfully asks you toplace all your food and rubbish items in thebins provided and to not touch any propertybelonging to our residents or staff.Have a great event!
  3. 3. Have you checked in?Facebook.com/RiverCityLabs Tweeting? Tag us @rivercitylabs #rclevents
  4. 4. Q: #rclevents faster, smarter How to get your idea Helping you innovate to market in just 4 weeks Christopher Tia, Principal Lean Prototype Machine ctia@leanprototypemachine.com www.leanprototypemachine.com @lpmachine River City Labs 4 April 2013
  5. 5. Q: #rclevents faster, smarter Helping you innovate River City Labs 4 April 2013
  6. 6. Q: #rclevents faster, smarter Helping you innovate Source: http://www.mikekarnj.com River City Labs 4 April 2013
  7. 7. Q: #rclevents faster, smarter KEY FACTS Helping you innovate 65% of the failures of high potential startups are due to ‘people problems’ Most successful startups pivot at least once. A major reason for startup failure is premature scaling – i.e. too much, too soon. Successful startups spend more of their time discovering who their customers are, rather than trying to sell them products. Source: Wasserman, N., Startup Compass River City Labs 4 April 2013
  8. 8. Q: #rclevents faster, smarter Helping you innovate “A startup is an organization formed to search for a repeatable and scalable business model” Steve Blank River City Labs 4 April 2013
  9. 9. Q: #rclevents faster, smarter AGENDA Helping you innovate Co-Founder Dilemmas Same Difference – what’s changed and what hasn’t for online startups Iterative Business Development – The Lean Startup Approach After the Big Launch - linking strategy to ongoing product development and management River City Labs 4 April 2013
  10. 10. Q: #rclevents faster, smarter Helping you innovate THE CO-FOUNDER’S DILEMMA “It’s the one mistake I regret.” River City Labs 4 Campbell Rebekah April 2013
  11. 11. Q: #rclevents faster, smarter Helping you innovate THE CO-FOUNDER’S DILEMMA (COMMON ISSUES/DECISIONS) River City Labs 4 April 2013
  12. 12. Q: #rclevents faster, smarter A great idea’s usually not enough … Helping you innovate Social Capital Human Capital Financial Capital Source: Wasserman, N. River City Labs 4 April 2013
  13. 13. Q: #rclevents faster, smarter Dilemma #1: Relationships Helping you innovate Family Past Best Friends Acquaintances Co-workers Damage if relationship blows up Likelihood of discussing “Elephants” Source: Wasserman, N. River City Labs 4 April 2013
  14. 14. Q: #rclevents faster, smarter Dilemma #2: Roles Helping you innovate Who gets the executive titles? Is the “idea” linked to a founder? Overlapping Roles vs Division of Labour Decisions: Egalitarian vs Hierarchical Motivation: Wealth vs Control Source: Wasserman, N. River City Labs 4 April 2013
  15. 15. Q: #rclevents faster, smarter Dilemma #3: Rewards Helping you innovate Equity Split Criteria Future Unknowns Past Contributions Strategy Idea Premium Business Model Capital Contribution Roles Opportunity Cost Commitment Future Contributions Contributions Motivation & Circumstances Preferences Source: Wasserman, N. River City Labs 4 April 2013
  16. 16. Q: #rclevents faster, smarter THE ‘IDEAL’ CONFIGURATION Helping you innovate Prior Relationships Social Relationships Prior Workers (family, friends) Unstable team; Rule of Equal inconsistent Stable Team Distribution with business Basis for Equity logic Split Rule of Unstable Team; Most stable Equitable inconsistent team Distribution with social logic Source: Wasserman, N. River City Labs 4 April 2013
  17. 17. Q: #rclevents faster, smarter Helping you innovate SAME DIFFERENCE WHAT’S CHANGED? WHAT HASN’T? (AND IMPLICATIONS FOR YOUR STARTUP) River City Labs 4 April 2013
  18. 18. Q: #rclevents faster, smarter Helping you innovate Access vs Experience River City Labs 4 April 2013
  19. 19. Q: #rclevents faster, smarter Helping you innovate Applications vs Platforms River City Labs 4 April 2013
  20. 20. Q: #rclevents faster, smarter Helping you innovate Big Market vs Big Trends River City Labs 4 April 2013
  21. 21. Q: #rclevents faster, smarter Helping you innovate You still need … Business Model & Revenue Model! Source: Blank, S. River City Labs 4 April 2013
  22. 22. Q: #rclevents faster, smarter Helping you innovate ITERATIVE BUSINESS DEVELOPMENT (AND THE TRADITIONAL BUSINESS PLAN) River City Labs 4 April 2013
  23. 23. Q: #rclevents faster, smarter Helping you innovate Reduce Uncertainty & Risk <www.TheLeanStartup.org> River City Labs 4 April 2013
  24. 24. Q: #rclevents faster, smarter Minimum Viable Product >> Product Market Fit Helping you innovate Source: www.businessmodelalchemist.com River City Labs 4 April 2013
  25. 25. Q: #rclevents faster, smarter Helping you innovate How we do it … River City Labs 4 April 2013
  26. 26. Q: #rclevents faster, smarter Helping you innovate AFTER THE BIG LAUNCH … River City Labs 4 April 2013
  27. 27. Q: #rclevents faster, smarter Helping you innovate What next … ? River City Labs 4 April 2013
  28. 28. Q: #rclevents faster, smarter Acquisition # of Visitors 20M Helping you innovate # of Signups 2.7M Activation Retention # of Returns Free users to support! Referral # of Refers Revenue # of Buys 300K 50K (1.5% of visitors) (1% of signups) WHAT METRICS MATTER? River City Labs 4 April 2013
  29. 29. Q: #rclevents faster, smarter Helping you innovate You still need … Business Model & Revenue Model! Source: Blank, S. River City Labs 4 April 2013
  30. 30. Q: #rclevents faster, smarter KEY TAKE AWAYS Helping you innovate Tech startups are as much about people as it is about the technology Getting up and running is a lot easier than you might think Building a repeatable and scalable business may take a bit longer than you might think Understand your customers, your market and your business River City Labs 4 April 2013
  31. 31. faster, smarterHelping you innovate Thank you! Christopher Tia ctia@leanprototypemachine.com www.leanprototypemachine.com @lpmachine River City Labs 4 April 2013
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