Company Background Educomp Solutions Limited, founded in 1994 is a globally diversified education solutions provider and the largest education company in India. Educomp Group reaches out to over 23,000 schools and 12 million learners and educators across the world. For many years, we have been at the forefront of various pioneering initiatives in the e-education space. Educomp has innovatively used technology to spread education across socio-economic strata and across geographical boundaries.
CurrentOfferings Offers infrastructure, products, services and solutions-long-term education infrastructure (leased to school trusts for a period of >30 years) One-stop-shop solution for educational trusts covering all aspects of building Operating a school – from Educomp’s flagship technology Content solutions to creating student friendly infrastructure, An operating system (millennium learning system) for its schools
Who are the knowledgeworkers? Developers IT Experts Subject Experts Teachers School Support Staff Managers Designers/ Graphic Designers Trainers Relationship/ Networking Experts Business Development Basic Functions/ Admin
Building/ FosteringHuman Capital Tacit Knowledge – Fostering tacit knowledge as 95% of human capital is its tacit knowledge Also the company is already into developing materials and platforms for explicit knowledge and its delivery Infrastructure, products, solutions – Structural Capital- is already in place; need for conserving it Large pool of knowledge present in form of human capital with diverse knowledge and skills base that needs to be conserved and fostered
Building/ FosteringHuman Capital Team Building Activities Knowledge Sharing across all domains Job Enrichment for subject experts/ subject trainers (cross training) Judicious use of Intranet Website enhancement and features Contests/ Quizzes on organisation’s diverse portfolio of products, services and programs Communities of practice Outbound Activities/ meets – Management Games, Awards
Examples Management game – Employees would be divided in teams. The teams would be asked to create work flow-models that would ensure faster implementation of an Educomp project with a client once the deal is struck or once the client has been pitched. Team to be given a week’s time before final presentations The best model would be tested and then actually implemented in client level project executions This would lead to knowledge sharing, research & better understanding of company’s portfolio , valuable models and insights sharing etc. Members of winning team to be awarded and sent to Educomp’s US/Singapore offices for skill up gradation
Fostering Customer Capital Creating a positive and unaided brand recall Promoting the company and its services by creating mindspace For Schools, Real Users – teachers, trainers, State Governments, End Users – students, learners, Influencers – learners, parents, tutors, peers etc. Sponsorships and Events with Schools Regular Trainings to up-skill and cross skill Train The Trainer (also motivate) Viral Marketing Campaigns targeted at end users and influencers Website – Facilitating online ordering, subscriptions, re-subscriptions, and associations
Fostering Customer Capital Event for Teachers Teachers who use Educomp invited to an event where they share their experiences with using Educomp solutions and how it helped them and their students Another event for all schools – ones using Educomp have experience sharing talks and symposiums Measuring the Use In built mechanisms in the software to ensure that the teachers go through all the modules step wise within a course material to access further sections including test materials Testing the teachers by visiting associate schools to ensure and evaluate the usage
Fostering Customer Capital Communities of Practice for Teachers and Trainers Educomp Teacher Certification to be its part
KnowledgeProducts Annual Knowledge Exchange Forum – Invites sent to schools, State Governments, Education professionals to participate in talks, forums, symposiums, contests and quizzes.
KnowledgeProducts Certification Program – Educomp Certified Teachers/ Trainers Starting this certification program as a separate professional/ vocational program
KnowledgeProducts Idea Hub – Internet/ intranet platform for employees to share and post their experiences, ideas, knowledge through blogs, reviews, forums, community chats, posts etc. Must for people coming back after a specific experience or a new deal, and also for new joinees. To be monitored/ moderated on a regular basis
KnowledgeProducts EduComp Library – Real-time Library and E-library for employees Educomp could offer E-library solutions to schools
KnowledgeProcess Long Term Knowledge Process – Sharing Knowledge The company will obviously be into Content creation as its business model revolves around it It is Knowledge Sharing on which company needs to focus on It would be both hi-tech (using website, and software) and Low tech (focusing on the employees and customer capital) Magic Garden Approach – Fostering Innovation among the people in the organization; engaging all employees, taking suggestions, implementing feasible suggestions