Apple Products
Apple communicates (Brand Promise) its core values clearly and is able to
satisfy the consumers which leads to Brand bondi...
Apple has been consistent and has kept everything simple. The consumer has a
great bonding with the brand because of this ...
Vision
"To make a contribution to the world by making
tools for the mind that advance humankind"
Mission

“We believe that we need to own and control
the primary technologies behind the products
we make, and participate...
Business Strategies
• Become “The Name”
iPod, iTunes, iPhone, iCloud and iPad
by Apple gave new directions to
electronics,...
Business Strategies
• Sell at Premium
They set their pricing strategically to a
market that can bear the cost. They
justif...
Business Strategies
• Think different
Usage of innovative technology
and design. Updating it every 4
months of the product...
Competitive Advantage
 Communicate in the Language of Your
Audience
 Series of strategic alliances
 Simplicity and user...
STORES AND DISTRIBUTION

It has 274 stores which give high visibility.
 It has 3000 resellers which have high service le...
Integration
 Forward Integration
The company increased its retailer stores from 0 to 300 over a
decade.
iTunes is in alli...
Mobile Market Share
MARKET SHARE

21%
34%

NOKIA
SAMSUNG
LG
APPLE
22%

ZTE

RESEARCH IN MOTION
HTC
4%
2%

8%

3%

MOTOROLA...
Computer Market Share

Market Share

Others
26%

Acer
5%

Dell
28%

HP
24%

Toshiba
5% Apple
6% Gateway
6%
Smartphone Market Share

Market Share
3% 2%

Android OS

10%
36%

RIM Blackberry OS
Apple OS

27%

Microsoft Windows

Palm...
Apple’s Market Share In
Developed countries
BCG MATRIX
High

Market
share

Cash Cow

Low
High
Market Growth

Low
PESTEL
SWOT ANALYSIS
SWOT ANALYSIS
Strength
•
•
•
•
•
•

High quality and attractive products
Leadership in electronic industry and high techno...
SWOT ANALYSIS

Weakness
• Limited compatibility
• Limited market
• Limited distribution channels
• Suppliers pollution iss...
SWOT ANALYSIS

Opportunity
• New retail stores
• Smart phone
SWOT ANALYSIS

Threats
•
•
•
•

Hard to maintain leadership in the industry
Serious competition
Serious piracy in China
Ch...
PORTERS 5 FORCE
PESTEL
POLITICAL
• It is reported that in 2007, 52% of sales of Apple
were from outside America. Bad
internationalrelations, wars...
ECONOMIC
The global economic depression might have immense
impact on Apple Inc. The inflation rate is high, while
consumer...
SOCIAL
• Globalization includes the interaction of people
worldwide, for which technology plays the main role.
Today’s Wor...
TECHNOLOGICAL
• The technology market for computers and mobile
phones has become huge, adding more competition in
the mark...
ENVIRONMENTAL
• The list, which is compiled by Greenpeace and
released in San Francisco on Thursday, shows
that the compan...
PORTERS 5 FORCE
EXISTING RIVALRY
Windows OS and media player for playing music and
video ( Microsoft)
Competition to Mac OS X (Linux)
Alte...
THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)

New...
BARGAINING POWER OF
SUPPLIERS
Suppliers of processors and computer memory
(Motorola, IBM, Intel)
Strategic alliance/suppli...
BARGAINING POWER OF
CUSTOMERS
Customers share music using peer-to-peer networks
without paying for music (Ares, Limewire)
...
THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)
Entertainment media, media and music (XBOX, PS2)

Alternati...
Financial Analysis
Profit

Year

Profit

2008

6119

2009

8235

2010

14013
LIQUIDITY RATIO
Current Ratio (C.A /C.L)
COMPANY

2009

2010

2011

APPLE

2.74

2.01

1.608

SAMSUNG

1.59

1.45

1.46

Q...
Leverage Ratios

Debt to equity ratio (T.Debt / S.H Equity)
COMPANY

2009

2010

2011

APPLE

0.5

0.57

0.52

SAMSUNG
Activity Ratios
Inventory turnover ratio (Sales / Inventory )
COMPANY

2009

APPLE

94.29

SAMSUNG

18.36

2010
62.06
18.6...
Profitability Ratios
Gross profit margin
COMPANY

2009

2010

2011

APPLE

40%

39.38%

40.48%

SAMSUNG

23.80%

30.53%

2...
Earnings Per Share

COMPANY
APPLE

SAMSUNG

2009
$ 9.22

65194.00

2010
$ 18.41

88531.00

2011
$ 28.05

66806.00
Coming This December 2012 in India
Ipad Mini
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Apple, gp5

  1. 1. Apple Products
  2. 2. Apple communicates (Brand Promise) its core values clearly and is able to satisfy the consumers which leads to Brand bonding. The Brand Bonding among Apple users are very strong. Apple products have the following attributes: - Simple -Elegant - Exclusivity - Innovative - Extraordinary 3
  3. 3. Apple has been consistent and has kept everything simple. The consumer has a great bonding with the brand because of this simplicity. But it is not just the simplicity that catches the attention, it is exclusivity and innovation. The logo was changed to a simpler version – staying in tune with it core values. The tag line “ Think different” -People want to be unique and feel special and Apple has been very successful in being innovative and making the consumer feel special. - The name Apple – shows a connect with Steve Jobs younger days and his experience. The same has be done with all apple products it is an experience which lingers with all the Apple users. 4
  4. 4. Vision "To make a contribution to the world by making tools for the mind that advance humankind"
  5. 5. Mission “We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.”
  6. 6. Business Strategies • Become “The Name” iPod, iTunes, iPhone, iCloud and iPad by Apple gave new directions to electronics, music and software market • Lock the customer in 125 m iTunes accounts linked with credit card. For iTunes it alliance with Sony BMG, EMI, Universal and Warner Bros., partnered with Google and YouTube for iPhone.
  7. 7. Business Strategies • Sell at Premium They set their pricing strategically to a market that can bear the cost. They justify their price with features and benefits that can’t be matched • Product Positioning Hype in the surrounding for Apple products was created due to unique advertisements, word of mouth , look and designs
  8. 8. Business Strategies • Think different Usage of innovative technology and design. Updating it every 4 months of the products software and hardware • Simplicity of choice Simplified Apple’s product mix in terms of 4 lines of desktops and portable computers designed for both professional and consumer markets
  9. 9. Competitive Advantage  Communicate in the Language of Your Audience  Series of strategic alliances  Simplicity and user friendly  Quality of Apple products  Innovations  Launch of iTune & iCloud
  10. 10. STORES AND DISTRIBUTION It has 274 stores which give high visibility.  It has 3000 resellers which have high service level and more capillary distribution  It has 320 large distributions which drive huge volumes of traffic and its absence of differentiation avoided through corners. It has on-line stores in 36 countries which has visibility web and worldwide, and give mass atomization for customers.
  11. 11. Integration  Forward Integration The company increased its retailer stores from 0 to 300 over a decade. iTunes is in alliance with Sony BMG,EMI,Universal and Warner Bros., partnered with Google and Youtube for iPhone.  Backward Integration The company had developed a strong supplier chain for easy availability of the input material for production process. Acquired microprocessor company PA semi known for highly sophisticated and low price chips.
  12. 12. Mobile Market Share MARKET SHARE 21% 34% NOKIA SAMSUNG LG APPLE 22% ZTE RESEARCH IN MOTION HTC 4% 2% 8% 3% MOTOROLA SONY OTHERS 2% 2% 2%
  13. 13. Computer Market Share Market Share Others 26% Acer 5% Dell 28% HP 24% Toshiba 5% Apple 6% Gateway 6%
  14. 14. Smartphone Market Share Market Share 3% 2% Android OS 10% 36% RIM Blackberry OS Apple OS 27% Microsoft Windows Palm/ Web OS 22% Symbian OS
  15. 15. Apple’s Market Share In Developed countries
  16. 16. BCG MATRIX
  17. 17. High Market share Cash Cow Low High Market Growth Low
  18. 18. PESTEL
  19. 19. SWOT ANALYSIS
  20. 20. SWOT ANALYSIS Strength • • • • • • High quality and attractive products Leadership in electronic industry and high technology Leading the product design, Creative employees, Good relationship with customers. Diversity products
  21. 21. SWOT ANALYSIS Weakness • Limited compatibility • Limited market • Limited distribution channels • Suppliers pollution issue
  22. 22. SWOT ANALYSIS Opportunity • New retail stores • Smart phone
  23. 23. SWOT ANALYSIS Threats • • • • Hard to maintain leadership in the industry Serious competition Serious piracy in China Chinese government is pressuring to oversea companies
  24. 24. PORTERS 5 FORCE
  25. 25. PESTEL
  26. 26. POLITICAL • It is reported that in 2007, 52% of sales of Apple were from outside America. Bad internationalrelations, wars and terrorism might influence Apple in a huge manner; moreover these are all factorsApple has no ability to control.Apple Inc. produces many of its parts and products outside the U.S., like Ireland, Czech Republic,Korea, China, and Cork. Political Conflicts between the U.S. and any of these states may have awful outcomes for Apple Inc.
  27. 27. ECONOMIC The global economic depression might have immense impact on Apple Inc. The inflation rate is high, while consumer’s incomes didn’t have significant changes, moreover the unemployment rate has increased, leading consumers to spend less, especially on ‘luxury products’, as Apple products might be viewed. Even though the U.S. dollar has lost value, Apple Inc. is not as endangered economically. The corporation has purchased itself foreign currency, to minimize the economic effects of inflation on Apple Inc. It needs to be said that the U.S. dollar’s depreciation has in fact increased Apple’s revenue in the international market.
  28. 28. SOCIAL • Globalization includes the interaction of people worldwide, for which technology plays the main role. Today’s World cannot be imagined without technological devices as Computers, mobile phones etc. Apple is the globally seen as the King of technology, not because of most usage, but quality and design. • Another big social influence is the music industry, which over the last decade has become virtual and set its market to the cyberspace. Apple having developed the biggest virtual media store, iTunes, is well ahead any other competition of this direction. Web piracy might be a threat, but most governments punish those behaviors.
  29. 29. TECHNOLOGICAL • The technology market for computers and mobile phones has become huge, adding more competition in the market. Also technology innovations and changes are almost as fast as light, therefore the products lifecycle is very short. • Investing largely in Research and Product Development, Apple is on top of the market, regarding innovative products. This includes making the work for the competition to follow, but it’s still better because innovation is a big part of the brand and has shown to pay out.
  30. 30. ENVIRONMENTAL • The list, which is compiled by Greenpeace and released in San Francisco on Thursday, shows that the company relies heavily on highly polluting coal power at the sites that house its banks of servers
  31. 31. PORTERS 5 FORCE
  32. 32. EXISTING RIVALRY Windows OS and media player for playing music and video ( Microsoft) Competition to Mac OS X (Linux) Alternate sources of computer hardware (Dell, HP, Lenovo) Small stylish MP3 players (Creative, Samsung, Sony) Online music stores similar to itunes stores (Napster) 1/7/2014 33
  33. 33. THREAT OF NEW ENTRANTS Streaming audio and video with v-cast (Verizon) On demand online services (similar to i-tunes) New entrants with disruptive technology (The “next google”) 1/7/2014 34
  34. 34. BARGAINING POWER OF SUPPLIERS Suppliers of processors and computer memory (Motorola, IBM, Intel) Strategic alliance/supplier of Mac (Microsoft) Supplier of tv and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner, Universal) 1/7/2014 35 Magazine :outlook (April-2009)
  35. 35. BARGAINING POWER OF CUSTOMERS Customers share music using peer-to-peer networks without paying for music (Ares, Limewire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles 1/7/2014 36 Sources: Harvard Business review -09
  36. 36. THREAT FROM SUBSTITUTES Satellite radio for music (XM, Sirius) Entertainment media, media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs) Alternative sources for videos (Cable, Broadcast, Theatres) 1/7/2014 Magazine :PC-1 (April-2009) 37
  37. 37. Financial Analysis
  38. 38. Profit Year Profit 2008 6119 2009 8235 2010 14013
  39. 39. LIQUIDITY RATIO Current Ratio (C.A /C.L) COMPANY 2009 2010 2011 APPLE 2.74 2.01 1.608 SAMSUNG 1.59 1.45 1.46 Quick Ratio ((C.A – Inventory) / C.L) COMPANY 2009 2010 2011 APPLE 2.7 1.96 1.6 SAMSUNG 0.59 0.67 0.72
  40. 40. Leverage Ratios Debt to equity ratio (T.Debt / S.H Equity) COMPANY 2009 2010 2011 APPLE 0.5 0.57 0.52 SAMSUNG
  41. 41. Activity Ratios Inventory turnover ratio (Sales / Inventory ) COMPANY 2009 APPLE 94.29 SAMSUNG 18.36 2010 62.06 18.60 2011 139.49 17.72
  42. 42. Profitability Ratios Gross profit margin COMPANY 2009 2010 2011 APPLE 40% 39.38% 40.48% SAMSUNG 23.80% 30.53% 25.17% Operating profit margin COMPANY APPLE SAMSUNG 2009 27.36% 7.07% 2010 2011 28.19% 31.22% 13.30% 9.69%
  43. 43. Earnings Per Share COMPANY APPLE SAMSUNG 2009 $ 9.22 65194.00 2010 $ 18.41 88531.00 2011 $ 28.05 66806.00
  44. 44. Coming This December 2012 in India Ipad Mini
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