Right Opportunity = Right Business Culture Culture = Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization Business Culture Principal: Opportunity tied to the word “money” DEVALUES the word “opportunity”!

Culture = Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization

Timing And Positioning

Timing And

Positioning

The S-Curve

The S-Curve in Cars Percent of Urban Households 1900 1907 1914 1921 1928 1935 1942 Cars only for the Rich Model T Design Assembly Line Installment Financing 90% Urban Adoption

Mobile Phone S-Curve Percent of Households 47% 2000 50% 10% 2008 1990 1995 2001 Time Innovation Growth Maturity 100 90 80 70 60 50 40 30 20 10 0 1994 90% .1% 2% 13% Source: Forrester, Census Bureau 58% 2002 2007 86%

Point of Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Foster, Richard; Innovation 1988 Time | Energy | Money Chaos Confusion Turmoil Fear Saturation

Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation

Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation Awareness = Broken (System + Results) Change = Solutions Being Implemented

500 Conclusion: Fixing Illness Does NOT Work! 1980 1990 2000 2010 2020 2030 2 4 6 8 10 American Institute for Research Analysis of Scott-Levin $ Trillions 12 14 16 0 18 Window of Opportunity Timeline of Window = ??? Financially Breaking System = When, Not If

500

Three “P” Test for Analyzing any Opportunity 1. P roven (Past) 2. P repared (Present) 3. P ositioned (Future)

Proven Multiple success stories over 40 years Management Team is proven in all cycles

Multiple success stories over 40 years

Management Team is proven in all cycles

Prepared - Company Financially Sound International Investing in Future

Financially Sound

International

Investing in Future

Prepared – Product Culture 16 year product history Long-term core relationships in place Sales & support systems in place Primary studies / entrance barrier

16 year product history

Long-term core relationships in place

Sales & support systems in place

Primary studies / entrance barrier

Positioned Answer for Health and Income Both health and income in long-term uptrend/Demand driven Tenants of Income Model Plan B 3-5 year part time to full time Relationship model Product vs. opportunity driven model Early stages of S-Curve model for healthcare industry and Juice Plus

Answer for Health and Income

Both health and income in long-term uptrend/Demand driven

Tenants of Income Model

Plan B

3-5 year part time to full time

Relationship model

Product vs. opportunity driven model

Early stages of S-Curve model for healthcare industry and Juice Plus

The S Curve in Juice Plus+ 10% 90% Time Growth 1993 2009 Proven Prepared Positioned Innovation Growth Maturity Cant measure this part of the timeline

Proven

Prepared

Positioned

10% 90% Time Growth 1993 2009 What’s Driving Growth? Innovation Growth Maturity Congruent opportunity culture Healthcare System JuicePlus is foundational

Congruent opportunity culture

Healthcare System

JuicePlus is foundational

CHOICE