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Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
Ariel hyatt   slide share 3 wise monkeys deck
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Ariel hyatt slide share 3 wise monkeys deck

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  • Perth, Brisbane & Melbourne holding slide
  • End of session holding slide
  • and Chair of the Clive Davis Institute of Recorded Music
  • and Chair of the Clive Davis Institute of Recorded Music
  • Transcript

    • 1. Speak No Evil: The Art of Promotion
    • 2. Hi, I’m Ariel :)
    • 3. “80% of marketers begin with tactics instead of goals” – eMarketer Report
    • 4. In Promotion... It’s Crucial To: • • • Manage Your Expectations • Understand Social Media & Real ROI Understand Today’s Industry (No One Buys Music) Understand Everyone’s Scope of Work - Who Does What? And How This Relates Together
    • 5. In Promotion... It’s Crucial To: • • • Understand ‘Typical’ Results No Longer Exist • Be Interesting and Interested Believe Small #’s Are Normal and Totally Acceptable Get That Social Media is Free But This Does NOT Mean You Never Pay
    • 6. Your Promotions Checklist: 5 Crucial Elements 1. Invest in a Long-Term Marketing Plan (6 -12 Months / 30 pages) 2. Have Signature Story & Many Niches 3. Website – Up to date 4. The Six Rooms Of Your Social Media House •Facebook, Twitter, YouTube, Newsletters, Blog, Pinterest 5. Money Making - Crowd Funding , Micro Funding, Sales
    • 7. # 1 Your Marketing Plan - Should Cover •Branding – Across all Channels •Album or EP roll out / release plan •Fix the plague of sporadic communication with no plan or goals and no product funnel in place
    • 8. # 1 Your Marketing Plan Should Cover • Licensing, booking & live strategy (festivals, tours) • • Organic audience / tribe building Crowd funding (Kickstarter, Rockethub, Pledge Music, Indie GoGo)
    • 9. # 2 Signature Story & Niches • It Starts with an intriguing over-arching story then drills down into niches • Vegan, gay-parenting, bird watching, glutenfree living, reality TV, Olympic athlete, Asian, positivity, ALS, Christian, Buddhist, fan funding, wine, causes, geek, app tech, mommy / daddy blog, surfing, travel, fashion, early childhood education, cooking...
    • 10. # 3 Website Distribution & Destination Center Should Be in Artist’s Control Wordpress = Awesome Hostbaby, Bandzoogle – Pay Monthly Responsive Design
    • 11. # 3 Website Blog / Content Should Be THE Focus Update Frequency: Weekly or Bi-Weekly Newsletter Sign Up Must Include an Offer Make Sure Fans Can Connect To Your Socials
    • 12. Your Website Exists To Do 3 Things: 1.Share with your community (WIIFM?) 2.Capture and engage fans 3. Make you money
    • 13. Common Website Mistakes • Don’t Update (Stale Content) • Flash / Antiquated • No ‘What’s In It For Me’ • No Analytics (this is key)
    • 14. The Six Rooms Of Your Social Media House ROOM 1. FACEBOOK Remember Who Facebook’s Customers Are! Fan Page vs. Personal Profile Frequency: One Post Per Day Photos Reign Supreme! 1 in 4 Posts Should be Self-Promotional
    • 15. ROOM 1. FACEBOOK
    • 16. 60% of photo images analyzed by Hubspot did not include a link. HUGE missed opportunity. Posts made by brands between 8pm and 7am drive 20% more engagement.
    • 17. Common Facebook Mistakes • Don’t Know When to Post • Focusing All on Promotion • Obsessed with Numbers Instead of Engagement (Talking About)
    • 18. The Six Rooms Of Your Social Media House ROOM 2: TWITTER Engage !! (RTs, @ mentions, favoriting) Curation of content from others allows you to better define your brand align w tribe & niches 1 in 10 Tweets Should be Self-Promotional Frequency: As Much As You’d Like!
    • 19. The Six Rooms Of Your Social Media House KNOWING THE BASICS IS CRUCIAL!! Twitter Stream & Twitter Handle @CyberPR RTs (Retweets) @ replies DM (Direct Message) Hash Tags #3WM #FollowFriday or #FF #MusicMonday or #MM
    • 20. Common Twitter Mistakes • Don’t Follow Enough • Broadcasting (Hyping) Vs. Engaging • Don’t Know Basics
    • 21. The Six Rooms Of Your Social Media House ROOM 3: YouTube is the 2nd biggest search engine after Google Sorry, your videos will NOT go viral... Keep videos under 3 minutes Always include call to action Frequency: One video every few weeks
    • 22. The Six Rooms Of Your Social Media House ROOM 3: Think about audience (Niches) It doesn't’t have to be expensive to be good Know what people are searching for (analytics) Cover songs really work! leave video responses
    • 23. Case Study: Pomplamoose How They Did It: - Created a series of quirky music videos highlighting covers of Billboard hits - Built a huge tribe of followers (each new video gained them awareness with a new group of fans) - Landed several sync placement deals for commercials, and they appeared in several ads
    • 24. Common YouTube Mistakes • Not Using it as a Social Platform • Focusing on Monetization vs. Brand Building / Awareness • Obsessed w/ Going VIRAL
    • 25. The Six Rooms Of Your Social Media House ROOM 4: BLOG Consistent Posts (At LEAST Twice Per Month) Social Sharing Buttons Commenting Options Newsletter Sign Up Content Curation (related articles, recent news, etc.)
    • 26. Artists doing it right NICHE BASED: Fashion Fans Along The Ride Photography
    • 27. Common Blogging Mistakes • No Strategy (or Don’t Post AT ALL) • Blog on Front Page & It’s Not Updated • Funnel Not Completed
    • 28. Newsletter
    • 29. The Six Rooms Of Your Social Media House ROOM 5: NEWSLETTER The BEST Way to Market Directly to Super Fans Frequency: Once Per Month Don’t Use to ONLY Sell Don’t CC/ BCC - Use a REAL Newsletter Service Only Include ONE Call to Action
    • 30. The Six Rooms Of Your Social Media House ROOM 6: Great niche, tribe building opportunity Showcase your passions, your style, location.
    • 31. 70% of user-base is women Drives more website traffic than Google+, Youtube, Reddit and LinkedIN Combined! Not just for photos (pin videos and music too!) Frequency: As much as you like. Several Pins per day
    • 32. Common Pinterest Mistakes • Don’t Have a Pinterest Account • Not Cross Populated • Not Enough Boards (10)
    • 33. # 5 Last But Not Least: CROWD FUNDING & MICRO FUNDING Ultimately, your marketing efforts & strategy should return to you !! Kickstarter Rockethub Pledge Indie GoGo Bandpage - Experiences
    • 34. Last But Not Least: CROWD FUNDING Ultimately, your marketing efforts & strategy should return to you !!
    • 35. My New Online Social Media Mastery Course is Live! Study With Me & My Team For 9 Weeks Sign Up for Social Media House Today (start anytime – go at your own pace) And Get a $75 Scholarship $99 DEPOSIT today Total: $222 Bring Your Whole Band / Team for One Price Includes Weekly Videos, Powerpoints, Transcripts, PDFs, and Audio Q&A
    • 36. BOOKS Music Success in 9 Weeks Cyber PR for Musicians Buy at CyberPRMusic.com

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